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Commerce Roundtable Agenda

8:00 am

-

8:30 am

PST

Bigger & Better: Case Studies to Accelerate Your Marketing Flywheel in 2021

8:35 am

-

9:05 am

PST

Three Strategies For Creating CLTV With Post-Purchase Offers

9:10 am

-

9:40 am

PST

Growth Hacks to Increase Subscription Revenue

9:45 am

-

10:15 am

PST

Case Studies In Fulfillment As a Driver of Customer Loyalty

10:20 am

-

10:50 am

PST

Improving Customer Lifetime Value Through The Persuasive Power of Social Proof

10:55 am

-

11:25 am

PST

Email Marketing

The 3 Strategies to Increasing CLTV in 2021 with Email Marketing

Jimmy Kim

Jimmy Kim

11:30 am

-

12:00 pm

PST

Build Lifetime Brand Champions With Personalized SMS Marketing

7:45 am

-

8:25 am

PST

Combating Rising Advertising Costs

8:35 am

-

9:15 am

PST

How First-Party Data Collected On-Site Can Help Reduce CAC Through Advanced Targeting

9:30 am

-

10:10 am

PST

Identifying and Optimizing the Elements of CAC

10:20 am

-

11:00 am

PST

How to Reduce CAC with User Generated Content

11:10 am

-

11:50 am

PST

Email Marketing

The 3 Must-Have Email Automation Flows That Convert Leads to Sales

Jimmy Kim

Jimmy Kim

12:05 pm

-

12:45 pm

PST

How Customer Support Impacts Customer Lifetime Value

8:45 am

-

9:25 am

PST

Increasing AOV through Personalized Product Recommendations

Stephanie Carcamo

Stephanie Carcamo

9:35 am

-

10:15 am

PST

Post-Purchase Offer Strategies That Boost Your AOV

Emily Foreman

Emily Foreman

10:30 am

-

11:10 am

PST

Buy Now, Pay Later: Increasing AOV through Interest-Free Installments

Ryan Boonstra

Ryan Boonstra

11:20 am

-

12:00 pm

PST

Email Marketing

3 Advanced Email Marketing Tactics to Boost Your AOV

Jimmy Kim

Jimmy Kim

12:10 pm

-

12:50 pm

PST

Fulfillment

Using a Fulfillment Partner to Increase AOV

Casey Armstrong

Casey Armstrong

1:05 pm

-

1:45 pm

PST

Analyzing Your eCommerce Tech Stack

Derric Haynie

Derric Haynie

8:45 am

-

9:25 am

PST

Advertising & Strategy

$100M Ad Creative Study: 7 Proven Ad Types That Scale eCommerce Revenue

Travis Chambers

Travis Chambers

9:35 am

-

10:15 am

PST

How Leading Brands Drive Retention With a Best-in-Class Post-Purchase Experience

Nate and Jamie will uncover how leading brands are deploying a best-in-class post purchase experience to drive retention and re-engage their customers. This session will cover: -Building relationships between brands and consumers -Gaps in customer engagement -Meaningful engagement and re-engagement with customers

Nate Smith

Nate Smith

Jamie Karol

Jamie Karol

Jamie Karol

10:25 am

-

11:05 am

PST

How to Leverage Ambassadors, Influencers, and Affiliates to Drive Conversions

Building your crew of brand advocates takes the right mix of excitement, management, and motivation. With the right tools you can generate fantastic returns — all by moving the marketing costs to the backend of the customer conversion. Join us to learn more about this style of performance marketing and how you can begin building your own program. This session will cover: -What is performance marketing and how does it work? -How to work with ambassadors, influencers, and affiliates. -How to monetize and motivate brand advocates. -Why performance marketing gives better attribution and lower CAC.

Erik Swanson

Erik Swanson

11:15 am

-

11:55 am

PST

Advertising & Strategy

How One 8 Figure Brand Scales It’s Advertising Campaigns

This session will cover: -The winning campaign structure you need to scale - Why Retargeting and Loyalty are the most important pillars of advertising - Our winning ad formulas - How to write compelling copy - and more!

Ezra Firestone

Ezra Firestone

12:05 pm

-

12:45 pm

PST

Email Marketing

10 Ways to Use Email Marketing for Retention in 2021

Email marketing continues to yield the most reward for its low risk and cost-effectiveness, making it the perfect channel to nurture customer relationships with your brand! In this session, you’ll learn 10 email marketing strategies that will help you reduce churn, increase CLTV, and turn shoppers into loyal brand champions.

Jimmy Kim

Jimmy Kim

12:55 pm

-

1:35 pm

PST

Increase Subscriber LTV with Personalized Engagement Strategies

Optimizing your communication strategy is a powerful way to engage your customers and increase lifetime value. This session will cover: -How transactional subscription notifications increase customer engagement -How optimal card update notifications can decrease churn -How engaging churned subscribers leads leads to repeat buying

Kevin Lew

Kevin Lew

7:00 am

-

7:15 am

PST

Introduction

Commerce Roundtable Kick Off

Welcome to The Commerce Roundtable Season 6! Purpose, agenda, and event walkthrough.

Caitlin Hutchinson

Caitlin Hutchinson

Amir Torabi

Amir Torabi

Amir Torabi

7:15 am

-

7:55 am

PST

Advertising & Strategy

The Only 4 Ad Copy Types that Always Convert Any Audience

With the influx of online holiday shopping, comes an influx of holiday marketing advertisements. In a sea of competing holiday promotions, how can you make your Ad campaigns stand above the rest all while maintaining a cost effective marketing return? In this session, you will learn: What you should A/B test on your Ad Copy - and what you should always have written on your Ad Copy so you don't lose conversions The Amazon.com review strategy that makes your Ad Copy fail-proof (Tip: it works for literally EVERY single eCommerce niche)

Travis Chambers

Travis Chambers

8:05 am

-

8:45 am

PST

Paid Media Strategy

5 Facebook Ad Secrets to Generate the BFCM Results You Want

Tim Burd

Tim Burd

8:55 am

-

9:35 am

PST

Margin Strategy

Holiday eCommerce Margin Strategy: Pricing vs. Worth

Rick Wilson is the CEO of Miva, creator of an enterprise eCommerce platform with thousands of high-volume clients. As we approach holiday 2021, Rick reveals the number one issue that retailers have shared with him ahead of the year-end selling blowout: pricing. In this session, you’ll learn: How to navigate topsy-turvy consumer demand and the new realities of supply chain disruptions and fulfillment costs Actionable advice for setting margins that reflect those realities How to craft a winning pricing strategy to prepare for a record-setting holiday shopping season

Rick Wilson

Rick Wilson

9:45 am

-

10:25 am

PST

Email Marketing

Your 2021 Black Friday & Holiday Email Marketing Strategy - Timing, Messaging, and Cadence

When it comes to Black Friday and holiday email marketing, a spot in the inbox is prime real estate. But to win the fight for the sale, you’ll first need a winning email strategy. In this session, you’ll learn: When and how often to send your holiday campaigns Best practices for crafting holiday email copywriting that converts Tactics to optimize your email strategy to increase engagement and maximize revenue with every send

Jimmy Kim

Jimmy Kim

10:35 am

-

11:15 am

PST

Paid Media Strategy

Creating a Paid Media Marketing Plan for an Unpredictable Holiday

Udayan Bose

Udayan Bose

11:25 am

-

12:05 pm

PST

On Site Personalization

How to Maximize On-site Conversions During BFCM & Beyond

In an increasingly competitive digital buying world, improving the customer experience stands at the forefront of conversion rate optimization, especially during the holiday shopping season. In this session, you’ll learn: Pre BFCM On-site Prep work & Timeline How to leverage early Sales for Extended Shopping Season BFCM Weekend On-Site Best Practices Post-BFCM Follow-Ups & starting the new year off with a bang How to turn any first-time holiday customers into repeat purchasers

Kelsey Stapleton

Kelsey Stapleton

12:15 pm

-

12:55 pm

PST

Creator Marketing

The Evolution of Creator Marketing and How it Drives Holiday Sales

Katya Allison

Katya Allison

1:05 pm

-

1:45 pm

PST

Fulfillment

5 Holiday Fulfillment Tips for Resilient Operations & Post-Holiday Retention

eCommerce order volume is set to break new records this holiday season, despite supply chain setbacks, an ongoing pandemic, and widespread economic hardship. With unprecedented Q4 uncertainty, how do you guarantee inventory availability and fulfillment capacity? Tune in to this session to learn: -How to guarantee inventory availability with staggering supply and demand -How to provide fast, reliable fulfillment in an unpredictable market -Tactics to maintain consistent operations and boost retention post-holiday But eCommerce growth depends on fast, consistent, and reliable fulfillment. With unprecedented Q4 uncertainty, how do you guarantee inventory availability and fulfillment capacity? Tune in to learn the five holiday fulfillment tips for resilient operations, post-holiday retention, and last-mile success from ShipBob CMO Casey Armstrong.

Casey Armstrong

Casey Armstrong

1:45 pm

-

2:00 pm

PST

Wrap Up

Commerce Roundtable Wrap Up

Caitlin Hutchinson

Caitlin Hutchinson

Amir Torabi

Amir Torabi

Amir Torabi