Zohaib has been an eCommerce ad tech and mar tech enthusiast with past experiences at Oracle Data Cloud, Attentive Mobile, Voyage SMS, and his digital marketing agency, Insaan. Located in Dallas, Texas, Zohaib is a senior product manager at Sendlane, an email and SMS marketing automation company that helps over 1,700+ companies save time, generate more revenue, and increase customer retention with email. He leverages his ecommerce retail and complete marketing cycle expertise to develop retention marketing products with Sendlane's customers and their shoppers in mind. He loves SMS marketing and is never afraid to throw in basketball analogies whenever explaining marketing strategy.