

About
Zohaib Rattu
Zohaib has been an eCommerce ad tech and mar tech enthusiast with past experiences at Oracle Data Cloud, Attentive Mobile, Voyage SMS, and his digital marketing agency, Insaan. Located in Dallas, Texas, Zohaib is a senior product manager at Sendlane, an email and SMS marketing automation company that helps over 1,700+ companies save time, generate more revenue, and increase customer retention with email. He leverages his ecommerce retail and complete marketing cycle expertise to develop retention marketing products with Sendlane's customers and their shoppers in mind. He loves SMS marketing and is never afraid to throw in basketball analogies whenever explaining marketing strategy.
Speaker Agenda
View Full AgendaEmail & SMS Marketing
•
8:15 am
-
8:55 am
PST
SMS & Retention: Your Guide to Keeping Customers Longer & Driving More Sales
In this session, Zohaib will cover how to figure out the cadence of sending SMS marketing messages to find the equilibrium of driving consistent revenue and lowering costs while lowering your unsubscribe/spam rate for SMS using existing sales data.

Zohaib Rattu
Email & SMS Marketing
•
8:15 am
-
8:55 am
PST
Increase Retention ROI with Cost-Effective SMS Strategies

Zohaib Rattu