About
Sameen Karim
Sameen is a serial entrepreneur and angel investor with over a decade of experience in digital marketing and analytics. As the Head of Product at Rockerbox, he works with growing DTC brands to help them understand and optimize their advertising efforts.
Speaker Agenda
View Full AgendaMarketing Attribution
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8:15 am
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8:55 am
PST
How to Measure & Market Smarter in a Recession
In this session, you’ll learn what to expect in these uncertain times and how it could impact your marketing Metrics you need to track for success, tactics to to optimize your marketing to spend smarter, and tips for setting up an analytics foundation for success.
Sameen Karim
Marketing Attribution
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10:05 am
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10:45 am
PST
Critical Attribution Mistakes to Avoid in 2023
The advertising landscape in 2023 is changing rapidly, which means the attribution landscape is as well. CPMs are trending down, so how can you make the most of your ad spend? Join Sameen Karim, Head of Product at Rockerbox, to learn about the top industry trends for advertising in 2023, and critical attribution mistakes to avoid. He will cover the increasing value of UGC (and why it's critical to measure it correctly), search trends (moving beyond just bottom of funnel), the best measurement approaches and more.
Sameen Karim