Rick Wilson is the CEO of Miva, Inc., creator of the Miva ecommerce platform. Across two decades of pioneering experience in the online selling space, Rick has shepherded thousands of client businesses to reach their highest earning potential. In addition to Rick’s executive role, he is also an author, public speaker, and podcast host. In 2019, Rick published his first book, “Dragonproof,” a strategic manual for independent ecommerce in the age of Amazon. The book inspired the Dragonproof Podcast, a freewheeling conversation which explores current events, economic trends, and leadership issues impacting the broader business community.
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Holiday eCommerce Margin Strategy: Pricing vs. Worth
Rick Wilson is the CEO of Miva, creator of an enterprise eCommerce platform with thousands of high-volume clients. As we approach holiday 2021, Rick reveals the number one issue that retailers have shared with him ahead of the year-end selling blowout: pricing. In this session, you’ll learn: How to navigate topsy-turvy consumer demand and the new realities of supply chain disruptions and fulfillment costs Actionable advice for setting margins that reflect those realities How to craft a winning pricing strategy to prepare for a record-setting holiday shopping season