Mitch leads the marketing technology partnerships at BigCommerce. He believes customers deserve a frictionless, personalized shopping experience. And his passion is working with the industry's best of breed solutions to help merchants optimize their ecommerce tech stack. Prior to joining BigCommerce Mitch co-founded YesWeCollege. A sports scholarship platform that connects international student-athletes with US universities. YWC empowers student-athletes to compete, study and have a multi-cultural experience at the top institutions in the country. Their mission statement is “YWC exists to optimize academic, cultural and sporting growth for passionate young people.” Mitch lives in Austin, Texas. he spends his free time reading, running and playing soccer. His favorite book is “The Talent Code” by Daniel Coyle.
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Omnichannel Selling: It's No Longer an Option, it's an Imperative