Julia is a shopping enthusiast and Head of Partnerships at Builder.io, the powerful drag and drop visual editor used by top brands like Everlane and Afterpay to build, test, and deploy new experiences on any tech stack without constantly relying on developer resources.
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Why Fast Iteration is Crucial to Acquiring and Building Long Lasting Relationships with Customers
Building a lasting ecommerce brand is really about two things - acquiring and retaining loyal customers. To acquire customers, it is critical to tell a seamless narrative through all of your paid channels and the corresponding post-click experience. Disjointed messaging can quickly turn away and frustrate potential buyers. The ability to quickly spin up fully customizable experiences and target them to visitors based on campaign, keyword or any other custom criteria have immensely helped Builder’s customers create a cohesive journey that converts. Retention is earned by showing your customers that you understand them. This is done through hyper-personalized experiences, tailored relevant content and merchandise launches. Builder lets you empower your non-technical team members to create custom digital experiences which allow you to move faster and scale your business.