

About
Jimmy Kim
Jimmy is a former eCommerce retailer and email marketer turned SaaS founder. Located in sunny San Diego, CA, Jimmy is the CEO & Co-Founder of Sendlane, an email and SMS marketing automation company that helps over 1,700+ companies save time, generate more revenue, and increase customer retention with email. He leverages his expertise and market knowledge to build a product designed for the data-driven digital retailer, enabling them to make better decisions in their marketing. Jimmy brings a unique voice to the roundtable as a former retailer, an email marketing lover, and an email deliverability expert.
Speaker Agenda
View Full AgendaEmail & SMS Marketing
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10:55 am
-
11:25 am
PST
The 3 Strategies to Increasing CLTV in 2021 with Email Marketing

Jimmy Kim
Email & SMS Marketing
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11:10 am
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11:50 am
PST
The 3 Must-Have Email Automation Flows That Convert Leads to Sales

Jimmy Kim
Email & SMS Marketing
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11:20 am
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12:00 pm
PST
3 Advanced Email Marketing Tactics to Boost Your AOV

Jimmy Kim
Email & SMS Marketing
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12:05 pm
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12:45 pm
PST
10 Ways to Use Email Marketing for Retention in 2021
Email marketing continues to yield the most reward for its low risk and cost-effectiveness, making it the perfect channel to nurture customer relationships with your brand! In this session, you’ll learn 10 email marketing strategies that will help you reduce churn, increase CLTV, and turn shoppers into loyal brand champions.

Jimmy Kim
Email & SMS Marketing
•
9:45 am
-
10:25 am
PST
Your 2021 Black Friday & Holiday Email Marketing Strategy - Timing, Messaging, and Cadence
When it comes to Black Friday and holiday email marketing, a spot in the inbox is prime real estate. But to win the fight for the sale, you’ll first need a winning email strategy. In this session, you’ll learn: When and how often to send your holiday campaigns Best practices for crafting holiday email copywriting that converts Tactics to optimize your email strategy to increase engagement and maximize revenue with every send

Jimmy Kim
Email & SMS Marketing
•
9:05 am
-
9:45 am
PST
5 Steps to Developing Brand Awareness Using Email & SMS Marketing in 2022
Despite the emergence of new technologies and digital marketing trends, email & SMS continue to yield the highest ROI. Why? Because of its ability to craft lasting, engaging relationships with shoppers new and old. Join Jimmy Kim and learn: How to emulate your brand voice through email campaigns Updated segmentation strategies to create one of a kind customer experiences New ways to leverage analytics and data-tracking How to weave SMS and email together so they work in unison

Jimmy Kim
•
9:10 am
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9:50 am
PST
The Evolution of Email & SMS to Drive Customer Experience
Jimmy's talk will cover The 5 Changes You Should be Applying to your Marketing Today. eCommerce moves fast. Like "5 years ago in eCommerce might as well be the 1930s" fast. New channels, new tactics, new tools. Learn how to give your marketing an upgrade and start dominating your niche.

Jimmy Kim
Email & SMS Marketing
•
9:10 am
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9:50 am
PST
Your Multi-Storefront Email and SMS Strategy
Data consolidation and uniformity are of the utmost importance for multi-store management. Because more centralized data means more efficient email & SMS efforts, which means more money in your pocket. Join Sendlane CEO & Co-Founder Jimmy Kim to learn: - How to tap into your customers’ desires with data-driven segmentation - Unlock revenue opportunities by cross-selling and cross-promoting products - Best practices for effectively managing email & SMS data across multiple storefronts

Jimmy Kim
Email & SMS Marketing
•
8:15 am
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8:55 am
PST
Email & SMS Marketing Forecast: 5 Predictions for 2023
In this session, you’ll learn his key predictions and tactics for: - Leveling up your customer support, finding connections and breaking through limited purchasing power - Leveraging customer data for a fresh view-point on hyper-personalization - Key automations for 2023 and how to think bigger than average campaigns and flows - Avoiding the 3 major problems retailers face with unification - Top deliverability challenges and 10 tips to deliver emails better

Jimmy Kim
Email & SMS Marketing
•
8:15 am
-
8:55 am
PST
Less Budget, More Strategy: Effective Email & SMS Leveraging Intent & UGC

Jimmy Kim