Jason Nyhus - President of Shopware, a market leading open source commerce platform with over 50,000 clients, and enables retail brands to quickly scale their businesses and easily sell across every channel. He was previously SVP of sales, marketing and partnerships, at Digital River He is a highly accomplished sales, marketing and partnership leader with over 20 years of experience driving revenue growth and market adoption in the technology industry. His expertise spans across various product/service types, including SaaS, E-commerce, Cloud, and B2B, as well as several customer verticals, such as enterprise software, publishing, and consumer electronics.
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The Grow at All Costs Era is Over, Now What?
Over the past 10+ years, driven by near zero cost of capital environment, fueled a shift to eCommerce. Brands have been investing for growth and scale, and those costs have exploded. To be honest, brands have been sold a future of new Microservices, APIs, Headless, composable, and many other buzz words that enabled brands to differentiate vs. their market peers. However, with capabilities, comes great overhead to manage…..which has created an explosion of information workers and costs to operate these systems. Priorities have shifted, cost of capital has significantly increased, and EBITDA is now king once again.