Jacob joined the go-to-market team at Luz last year as the company took its first round of funding. He graduated from Brigham Young University with a degree in digital marketing where he spent time working with various local agencies, primarily focused on paid social and content creation. Prior to his time at Luz, Jacob worked at Slack, Canopy, and Humanitarian Experience, a Utah based non-profit. Jacob spends far too much time on TikTok and is a self-proclaimed foodie.