Erik Swanson

Erik Swanson

Director of Customer Success, Refersion

About

Erik Swanson

In the five years Erik has been with Refersion, he's helped tens of thousands of brands improve, optimize, and grow their affiliate and influencer programs. He brings a diverse background of business and marketing experience to offer advice, guidance, and data and optimization strategies to both Enterprise and SMB customers that are interested in achieving success with Refersion.

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Brand Advocacy

10:25 am

-

11:05 am

PST

How to Leverage Ambassadors, Influencers, and Affiliates to Drive Conversions

Building your crew of brand advocates takes the right mix of excitement, management, and motivation. With the right tools you can generate fantastic returns — all by moving the marketing costs to the backend of the customer conversion. Join us to learn more about this style of performance marketing and how you can begin building your own program. This session will cover: -What is performance marketing and how does it work? -How to work with ambassadors, influencers, and affiliates. -How to monetize and motivate brand advocates. -Why performance marketing gives better attribution and lower CAC.

Erik Swanson

Erik Swanson