As Head of Marketing, Caitlin helps lead, develop, and accelerate Sendlane’s marketing strategy and brand recognition worldwide. With a passion for data-driven content marketing and creative, she has had the unique opportunity to be a part of the companies’ culture-changing work and innovative solutions from the very beginning. Caitlin's unfailing ability & superpower to inspire enthusiasm and confidence in what her team creates has led the Sendlane "marketing squad" to develop a robust marketing strategy that reflects Sendlane’s product offering, vision, and culture, focusing on data-driven tactics and creative content development.