Aaron Orendorff is the VP of Marketing at Common Thread Collective, an ecommerce growth agency. Previously the Editor in Chief of Shopify Plus as well as the Global Deputy Editor at Intuit QuickBooks. As the founder of iconiContent and a member of the Forbes Communication Council, his work has appeared on The New York Times, Mashable, Entrepreneur, Business Insider, Lifehacker, Inc., Success Magazine, Content Marketing Institute, and more.