About this session

Building a lasting ecommerce brand is really about two things - acquiring and retaining loyal customers. To acquire customers, it is critical to tell a seamless narrative through all of your paid channels and the corresponding post-click experience. Disjointed messaging can quickly turn away and frustrate potential buyers. The ability to quickly spin up fully customizable experiences and target them to visitors based on campaign, keyword or any other custom criteria have immensely helped Builder’s customers create a cohesive journey that converts. Retention is earned by showing your customers that you understand them. This is done through hyper-personalized experiences, tailored relevant content and merchandise launches. Builder lets you empower your non-technical team members to create custom digital experiences which allow you to move faster and scale your business.

Speakers

Julia Shkrabova

Head of Partnerships, Builder.io

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