September 21, 2021


8:55 am


9:35 am


Holiday eCommerce Margin Strategy: Pricing vs. Worth

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S5: Tue July 20th

Sep 21, 2021 8:55 AM

Sep 21, 2021 9:35 AM

About this session

Margin Strategy

Rick Wilson is the CEO of Miva, creator of an enterprise eCommerce platform with thousands of high-volume clients. As we approach holiday 2021, Rick reveals the number one issue that retailers have shared with him ahead of the year-end selling blowout: pricing. In this session, you’ll learn: How to navigate topsy-turvy consumer demand and the new realities of supply chain disruptions and fulfillment costs Actionable advice for setting margins that reflect those realities How to craft a winning pricing strategy to prepare for a record-setting holiday shopping season