Tue
,
September 21, 2021
|
8:55 am
-
9:35 am
PST
Holiday eCommerce Margin Strategy: Pricing vs. Worth
Add to CalendarS5: Tue July 20th
Sep 21, 2021 8:55 AM
Sep 21, 2021 9:35 AM
About this session
Margin Strategy
Rick Wilson is the CEO of Miva, creator of an enterprise eCommerce platform with thousands of high-volume clients. As we approach holiday 2021, Rick reveals the number one issue that retailers have shared with him ahead of the year-end selling blowout: pricing. In this session, you’ll learn: How to navigate topsy-turvy consumer demand and the new realities of supply chain disruptions and fulfillment costs Actionable advice for setting margins that reflect those realities How to craft a winning pricing strategy to prepare for a record-setting holiday shopping season
