Wed
,
January 25, 2023
|
10:05 am
-
10:45 am
PST
Critical Attribution Mistakes to Avoid in 2023
Critical Attribution Mistakes to Avoid in 2023
Add to CalendarS5: Tue July 20th
Jan 25, 2023 10:05 AM
Jan 25, 2023 10:45 AM
About this session
Marketing Attribution
The advertising landscape in 2023 is changing rapidly, which means the attribution landscape is as well. CPMs are trending down, so how can you make the most of your ad spend? Join Sameen Karim, Head of Product at Rockerbox, to learn about the top industry trends for advertising in 2023, and critical attribution mistakes to avoid. He will cover the increasing value of UGC (and why it's critical to measure it correctly), search trends (moving beyond just bottom of funnel), the best measurement approaches and more.
