You won't want to miss a single session!

S5: Tue July 20th
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January

24

,

8:00 am

-

8:15 am

PST

8:00 am

-

8:15 am

PST

Introduction

Commerce Roundtable Kick Off

Welcome to The Commerce Roundtable Season 11! Purpose, agenda, and event walkthrough.

Welcome to The Commerce Roundtable Season 11! Purpose, agenda, and event walkthrough.

Commerce Roundtable Kick Off - S11

Caitlin Hutchinson

Amir Torabi

Amir Torabi

Amir Torabi

January

24

,

8:15 am

-

8:55 am

PST

8:15 am

-

8:55 am

PST

Email & SMS Marketing

Email & SMS Marketing Forecast: 5 Predictions for 2023

Let’s look into the eCommerce crystal ball... big changes are coming to eCommerce and Sendlane CEO & Co-Founder, Jimmy Kim, wants to make sure you are prepared for what lies ahead!

In this session, you’ll learn his key predictions and tactics for: - Leveling up your customer support, finding connections and breaking through limited purchasing power - Leveraging customer data for a fresh view-point on hyper-personalization - Key automations for 2023 and how to think bigger than average campaigns and flows - Avoiding the 3 major problems retailers face with unification - Top deliverability challenges and 10 tips to deliver emails better

January

24

,

9:10 am

-

9:50 am

PST

9:10 am

-

9:50 am

PST

Landing Pages

Why Your Landing Pages Aren’t Converting & How to 3x Your Conversions in 2023

In this session, Dillon will be diving into how landing pages can lock more efficient advertising spend, raise AOV, ROAS and your CFO's eyebrows in 2023.

In this session, Dillon will be diving into how landing pages can lock more efficient advertising spend, raise AOV, ROAS and your CFO's eyebrows in 2023.

Why Your Landing Pages Aren’t Converting & How to 3x Your Conversions in 2023

Dillon Duchesne

January

24

,

10:05 am

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10:45 am

PST

10:05 am

-

10:45 am

PST

Creator Marketing

The Future of Creator Marketing & How to Collect & Monetize UGC for Your Brand

In this session with Danil Sliukov and Manana Papiashvili, you’ll learn wow to work effectively with micro-influencers and UGC creators for posting, UGC, and whitelisted ads, and how to find, choose, brief and compensate them fairly.

Last year, almost half of US adults purchased a product on social media. To top that, the social commerce industry is predicted to surpass $3 Trillion before decade’s end. The time is now to optimize your channels and cash in on the growing popularity of social commerce. In this session with Danil Sliukov and Manana Papiashvili, you’ll learn wow to work effectively with micro-influencers and UGC creators for posting, UGC, and whitelisted ads, and how to find, choose, brief and compensate them fairly.

The Future of Creator Marketing & How to Collect & Monetize UGC for Your Brand

Danil Saliukov

Manana Papiashvili

Manana Papiashvili

Manana Papiashvili

January

24

,

11:00 am

-

11:40 am

PST

11:00 am

-

11:40 am

PST

Fulfillment

Smooth Sailings into 2023: Leveraging Fulfillment to Create a Seamless Business Flow

Review the most recent findings from Cyber Week 2022 with Krista Pisciotta at ShipBob and unlock how to use that data to inform the year ahead.

Navigating the complex and unpredictable landscape of shipping and fullfilment remains to be one of the top challenges digital retailers face year over year. In this session, you’ll learn tips to create a lean supply chain, strategies to build a memorable (and sustainable) unboxing experience, and the playbook to getting, and staying, ahead this year.

Smooth Sailings into 2023: Leveraging Fulfillment to Create a Seamless Business Flow

Krista Pisciotta

January

24

,

11:55 am

-

12:35 pm

PST

11:55 am

-

12:35 pm

PST

Abandoned Cart Revenue

The Evolution of the Abandoned Cart: Grow Your Abandonment Revenue by 5-10x

In this session, Adam is going to teach you how to grow your email list 20x faster than you're doing right now, steps to set up the Seven Fundamental Flows, and his secrets to harness the power of identity to juice your returns.

Finding harmony between retention and acquisition is crucial for any eCommerce owner stepping into 2023. In this session, Adam is going to teach you how to grow your email list 20x faster than you're doing right now, steps to set up the Seven Fundamental Flows, and his secrets to harness the power of identity to juice your returns.

January

24

,

12:35 pm

-

12:50 pm

PST

12:35 pm

-

12:50 pm

PST

Wrap Up

Commerce Roundtable Wrap Up

Wrap up & $500 cash prize giveaway!

Wrap up & final $500 cash prize giveaway!

Commerce Roundtable Wrap Up - S11

Caitlin Hutchinson

Amir Torabi

Amir Torabi

Amir Torabi

January

25

,

8:00 am

-

8:15 am

PST

8:00 am

-

8:15 am

PST

Introduction

Commerce Roundtable Kick Off

Welcome to The Commerce Roundtable Season 11 - Day 2! Purpose, agenda, and event walkthrough.

Welcome to The Commerce Roundtable Season 11 - Day 2! Purpose, agenda, and event walkthrough.

Commerce Roundtable Kick Off - S11

Caitlin Hutchinson

Amir Torabi

Amir Torabi

Amir Torabi

January

25

,

8:15 am

-

8:55 am

PST

8:15 am

-

8:55 am

PST

Email & SMS Marketing

SMS & Retention: Your Guide to Keeping Customers Longer & Driving More Sales

In this session, Zohaib will cover how to figure out the cadence of sending SMS marketing messages to find the equilibrium of driving consistent revenue and lowering costs while lowering your unsubscribe/spam rate for SMS using existing sales data.

In this session, Zohaib will cover how to figure out the cadence of sending SMS marketing messages to find the equilibrium of driving consistent revenue and lowering costs while lowering your unsubscribe/spam rate for SMS using existing sales data.

January

25

,

9:10 am

-

9:50 am

PST

9:10 am

-

9:50 am

PST

Customer Service

Customer Support Only Boosting Retention is So Last Year

This session with Rohan Kapoor will teach you tactics to start monetizing support initiated interactions to survive in the current landscape and tips to build a CX program that delivers consistently exception CX to your customers.

Customer support & great customer care are obviously critical for CSAT, LTV, and overall retention. Accordingly, the #1 goal for eCommerce brands has been to evolve their customer experience program. However, "just delivering" great care through your CX program is no longer enough. This session with Rohan Kapoor will teach you tactics to start monetizing support initiated interactions to survive in the current landscape and tips to build a CX program that delivers consistently exception CX to your customers.

January

25

,

10:05 am

-

10:45 am

PST

10:05 am

-

10:45 am

PST

Marketing Attribution

Critical Attribution Mistakes to Avoid in 2023

Join Sameen Karim, Head of Product at Rockerbox, to learn about the top industry trends for advertising in 2023, and critical attribution mistakes to avoid.

The advertising landscape in 2023 is changing rapidly, which means the attribution landscape is as well. CPMs are trending down, so how can you make the most of your ad spend? Join Sameen Karim, Head of Product at Rockerbox, to learn about the top industry trends for advertising in 2023, and critical attribution mistakes to avoid. He will cover the increasing value of UGC (and why it's critical to measure it correctly), search trends (moving beyond just bottom of funnel), the best measurement approaches and more.

January

25

,

11:00 am

-

11:40 am

PST

11:00 am

-

11:40 am

PST

Advertising & Strategy

Best Practices for Scaling Ads in 2023

In this session you'll learn best practices for scaling Meta Ads in 2023: including creatives, account structure, and what levers to pull and when.

In this session you'll learn best practices for scaling Meta Ads in 2023: including creatives, account structure, and what levers to pull and when.

Best Practices for Scaling Ads in 2023

Matt "Malby" Malby

January

25

,

11:40 am

-

12:00 pm

PST

11:40 am

-

12:00 pm

PST

Wrap Up

Commerce Roundtable Wrap Up

Wrap up & final $500 cash prize giveaway!

Wrap up & final $500 cash prize giveaway!

Commerce Roundtable Wrap Up - S11

Caitlin Hutchinson

Amir Torabi

Amir Torabi

Amir Torabi