Welcome to The Commerce Roundtable Season 8! Purpose, agenda, and event walkthrough.

Jimmy's talk will cover The 5 Changes You Should be Applying to your Marketing Today. eCommerce moves fast. Like "5 years ago in eCommerce might as well be the 1930s" fast. New channels, new tactics, new tools. Learn how to give your marketing an upgrade and start dominating your niche.

Let's explore the pros and cons of a headless eCommerce approach and discuss why you probably don't want to go headless unless you fit a specific set of criteria.

Deliver customer experience that turns shoppers into fans. We will walk you through the eCommerce customer journey: 1. Browsing - Spot buyers in real time - Improve the buying experience - Get to know your customers 2. Questions - Be where your customers are - Support around the clock - Automate with a human touch 3. Purchase - Support smarter, not harder - Showcase your goods - Make checkout fun and easy 4. Feedback - Put data to use - Track your performance - Never miss another review"

There is no better way than to interact directly with your customers. Jay will be driving into the process of creating tight feedback loops to constantly optimize their products and marketing. Jay will also lay out a plan for how to use feedback loops to prepare for larger distribution and growth.

Automation makes work easier by eliminating repetitive tasks. But it’s still not a cure-all. Brands overly reliant on automation can quickly lose that personal touch customers love and dilute their messaging. Mia’s talk will cover how to find the ideal balance of automation and customer personalization.