Season
7

Tue, September 21, 2021 | 7:00 AM - 2:50 PM PST

Building a Lasting eCommerce S̶t̶o̶r̶e̶ Brand

1,000+
Attendees
10
Educational
Sessions
10
eCommmerce
Experts
12
High-Tech
Giveaways
1,000+
Attendees
10
Educational Sessions
10
eCommmerce Experts
12
High-Tech
Giveaways

Get ready to make 2022 your most profitable year yet!

Your brand is your story. Your product’s reason for existing. How customers feel about the experience you build for them. Join our eCommerce experts as they discuss their strategies for:

  • Creating messaging that consistently hits for your audience
  • Building systems that make buying again the obvious choice
  • Why growing your community is better than the Facebook Ads hamster wheel

Register to learn what building an eCommerce brand actually means.

Learn more
“A fabulous wealth of knowledge and experience that I can take away and apply to my own eCommerce business wrapped up in a slick, well-managed event. 10/10 would recommend!”
Tori J
,
Business Owner
“A+ content. I walk away from every Sendlane event feeling like I just paid a lot of money to receive this knowledge. A class example of an industry thought leader.”
Blake I
,
Growth Marketing Lead
“The Commerce Roundtable provided information that you can't just find online with a quick search. Insights that are learned over time through experts themselves.”
Kiara B
,
Marketing Expert

Commerce Roundtable Agenda

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January

24

,

8:00 am

-

8:15 am

PST

Introduction

Introduction

Commerce Roundtable Kick Off - S11

Commerce Roundtable Kick Off

Commerce Roundtable Kick Off - S11

Commerce Roundtable Kick Off

Welcome to The Commerce Roundtable Season 11! Purpose, agenda, and event walkthrough.

Caitlin Hutchinson

,
Head of Marketing

Amir Torabi

,
Head of Sales

,

February

8

,

9:05 am

-

9:45 am

PST

Email & SMS Marketing

Email & SMS Marketing

5 Steps to Developing Brand Awareness Using Email & SMS Marketing in 2022

5 Steps to Developing Brand Awareness Using Email & SMS Marketing Campaigns in 2022

5 Steps to Developing Brand Awareness Using Email & SMS Marketing in 2022

5 Steps to Developing Brand Awareness Using Email & SMS Marketing Campaigns in 2022

Despite the emergence of new technologies and digital marketing trends, email & SMS continue to yield the highest ROI. Why? Because of its ability to craft lasting, engaging relationships with shoppers new and old. Join Jimmy Kim and learn: How to emulate your brand voice through email campaigns Updated segmentation strategies to create one of a kind customer experiences New ways to leverage analytics and data-tracking How to weave SMS and email together so they work in unison

Jimmy Kim

,
CEO and Co-Founder

,

,

February

8

,

9:55 am

-

10:35 am

PST

10 Things I learned from interviewing 500 D2C Founders

10 Things I learned from interviewing 500 D2C Founders

10 Things I learned from interviewing 500 D2C Founders

10 Things I learned from interviewing 500 D2C Founders

From mindset to operations to business models to margins, these founders shared secrets that were essential to their success. Join Ramon Vela in a discussion on foundership to learn: The “Why” people connect to brands they love What happens when your brand doesn’t connect with its customers? How to develop your brand’s uniqueness beyond your value proposition

Ramon Vela

,
Host of The Story of a Brand Podcast

,

,

February

8

,

10:45 am

-

11:25 am

PST

On Site Personalization

On Site Personalization

Beyond Pop-Ups: Applying A Conversion Journey Mindset for Long-Term Success

Beyond Pop-Ups: Applying A Conversion Journey Mindset for Long-Term Success

Beyond Pop-Ups: Applying A Conversion Journey Mindset for Long-Term Success

Beyond Pop-Ups: Applying A Conversion Journey Mindset for Long-Term Success

Create connected customer experiences with on-site messaging that goes beyond traditional popups. Join Jane as she discusses why brands need to differentiate themselves by creating strong emotional ties with customers. In this session, learn how to: Create customer-first messaging Create personalized touchpoints with every visit Use pop-ups responsibly with a modern approach to the conversion journey

Jane Serra

,
VP of Marketing, Justuno

,

,

February

8

,

11:35 am

-

12:15 pm

PST

Affiliate Marketing and First-Party Data: Preparing Your Brand for Cookie-less Browsing

Affiliate Marketing and First-Party Data: Preparing Your Brand for Cookie-less Browsing

Affiliate Marketing and First-Party Data: Preparing Your Brand for Cookie-less Browsing

Affiliate Marketing and First-Party Data: Preparing Your Brand for Cookie-less Browsing

As the sun sets on third-party cookies, first-party data is poised to provide ecommerce brands and their marketing partners with better consumer reach and engagement than ever before. For affiliate marketers, this means adapting to a first-party data strategy in the coming year is pertinent to your brand’s long-term success. Here’s how your brand can implement Refersion’s first-party tracking technology to create affiliate and consumer relationships that withstand the test of time.

Julia Whatley

,
Manager, Partnerships, Refersion

,

,

February

9

,

10:45 am

-

11:25 am

PST

Why Fast Iteration is Crucial to Acquiring and Building Long Lasting Relationships with Customers

Why Fast Iteration is Crucial to Acquiring and Building Long Lasting Relationships with Customers

Why Fast Iteration is Crucial to Acquiring and Building Long Lasting Relationships with Customers

Why Fast Iteration is Crucial to Acquiring and Building Long Lasting Relationships with Customers

Building a lasting ecommerce brand is really about two things - acquiring and retaining loyal customers. To acquire customers, it is critical to tell a seamless narrative through all of your paid channels and the corresponding post-click experience. Disjointed messaging can quickly turn away and frustrate potential buyers. The ability to quickly spin up fully customizable experiences and target them to visitors based on campaign, keyword or any other custom criteria have immensely helped Builder’s customers create a cohesive journey that converts. Retention is earned by showing your customers that you understand them. This is done through hyper-personalized experiences, tailored relevant content and merchandise launches. Builder lets you empower your non-technical team members to create custom digital experiences which allow you to move faster and scale your business.

Julia Shkrabova

,
Head of Partnerships, Builder.io

,

,

February

9

,

11:35 am

-

12:15 pm

PST

Creator Management

Creator Management

How to Leverage Creators to Build a Brand That Lasts

How to Leverage Creators to Build a Brand That Lasts

How to Leverage Creators to Build a Brand That Lasts

How to Leverage Creators to Build a Brand That Lasts

With mediums like mobile-commerce and social shopping on the rise, creator marketing is a can’t-ignore tactic for your 2022 strategy. Why? Because people trust their peers more than they trust brands. During this presentation we will explore: Steps to building a brand that people remember How to leverage Creators to share your brand story Why Creators are key to building your eCommerce brand

Katya Allison

,
Director of Content, GRIN

,

,

January

24

,

12:35 pm

-

12:50 pm

PST

Wrap Up

Wrap Up

Commerce Roundtable Wrap Up - S11

Commerce Roundtable Wrap Up

Commerce Roundtable Wrap Up - S11

Commerce Roundtable Wrap Up

Wrap up & final $500 cash prize giveaway!

Caitlin Hutchinson

,
Head of Marketing

Amir Torabi

,
Head of Sales

,

January

24

,

8:00 am

-

8:15 am

PST

8:00 am

-

8:15 am

PST

Introduction

Introduction

Commerce Roundtable Kick Off - S11

Commerce Roundtable Kick Off

Commerce Roundtable Kick Off - S11

Commerce Roundtable Kick Off

Welcome to The Commerce Roundtable Season 11! Purpose, agenda, and event walkthrough.

Welcome to The Commerce Roundtable Season 11! Purpose, agenda, and event walkthrough.

Caitlin Hutchinson

,
Head of Marketing

Amir Torabi

,
Head of Sales

,
1

January

24

,

8:15 am

-

8:55 am

PST

8:15 am

-

8:55 am

PST

Email & SMS Marketing

Email & SMS Marketing

Email & SMS Marketing Forecast: 5 Predictions for 2023

Email & SMS Marketing Forecast: 5 Predictions for 2023

Email & SMS Marketing Forecast: 5 Predictions for 2023

Email & SMS Marketing Forecast: 5 Predictions for 2023

Let’s look into the eCommerce crystal ball... big changes are coming to eCommerce and Sendlane CEO & Co-Founder, Jimmy Kim, wants to make sure you are prepared for what lies ahead!

In this session, you’ll learn his key predictions and tactics for: - Leveling up your customer support, finding connections and breaking through limited purchasing power - Leveraging customer data for a fresh view-point on hyper-personalization - Key automations for 2023 and how to think bigger than average campaigns and flows - Avoiding the 3 major problems retailers face with unification - Top deliverability challenges and 10 tips to deliver emails better

Jimmy Kim

,
CEO and Co-Founder

,

,
1

January

24

,

9:10 am

-

9:50 am

PST

9:10 am

-

9:50 am

PST

Landing Pages

Landing Pages

Why Your Landing Pages Aren’t Converting & How to 3x Your Conversions in 2023

Why Your Landing Pages Aren’t Converting & How to 3x Your Conversions in 2023

Why Your Landing Pages Aren’t Converting & How to 3x Your Conversions in 2023

Why Your Landing Pages Aren’t Converting & How to 3x Your Conversions in 2023

In this session, Dillon will be diving into how landing pages can lock more efficient advertising spend, raise AOV, ROAS and your CFO's eyebrows in 2023.

In this session, Dillon will be diving into how landing pages can lock more efficient advertising spend, raise AOV, ROAS and your CFO's eyebrows in 2023.

Dillon Duchesne

,
Head of Business Development & Partnerships

,

,
1

January

24

,

10:05 am

-

10:45 am

PST

10:05 am

-

10:45 am

PST

Creator Marketing

Creator Marketing

The Future of Creator Marketing & How to Collect & Monetize UGC for Your Brand

The Future of Creator Marketing & How to Collect & Monetize UGC for Your Brand

The Future of Creator Marketing & How to Collect & Monetize UGC for Your Brand

The Future of Creator Marketing & How to Collect & Monetize UGC for Your Brand

In this session with Danil Sliukov and Manana Papiashvili, you’ll learn wow to work effectively with micro-influencers and UGC creators for posting, UGC, and whitelisted ads, and how to find, choose, brief and compensate them fairly.

Last year, almost half of US adults purchased a product on social media. To top that, the social commerce industry is predicted to surpass $3 Trillion before decade’s end. The time is now to optimize your channels and cash in on the growing popularity of social commerce. In this session with Danil Sliukov and Manana Papiashvili, you’ll learn wow to work effectively with micro-influencers and UGC creators for posting, UGC, and whitelisted ads, and how to find, choose, brief and compensate them fairly.

Danil Saliukov

,
CEO & Co-Founder

Manana Papiashvili

,
Head of Growth

,
1

January

24

,

11:00 am

-

11:40 am

PST

11:00 am

-

11:40 am

PST

Fulfillment

Fulfillment

Smooth Sailings into 2023: Leveraging Fulfillment to Create a Seamless Business Flow

Smooth Sailings into 2023: Leveraging Fulfillment to Create a Seamless Business Flow

Smooth Sailings into 2023: Leveraging Fulfillment to Create a Seamless Business Flow

Smooth Sailings into 2023: Leveraging Fulfillment to Create a Seamless Business Flow

Review the most recent findings from Cyber Week 2022 with Krista Pisciotta at ShipBob and unlock how to use that data to inform the year ahead.

Navigating the complex and unpredictable landscape of shipping and fullfilment remains to be one of the top challenges digital retailers face year over year. In this session, you’ll learn tips to create a lean supply chain, strategies to build a memorable (and sustainable) unboxing experience, and the playbook to getting, and staying, ahead this year.

Krista Pisciotta

,
Technology Partner Manager

,

,
1

January

24

,

11:55 am

-

12:35 pm

PST

11:55 am

-

12:35 pm

PST

Abandoned Cart Revenue

Abandoned Cart Revenue

The Evolution of the Abandoned Cart: Grow Your Abandonment Revenue by 5-10x

The Evolution of the Abandoned Cart: Grow Your Abandonment Revenue by 5-10x

The Evolution of the Abandoned Cart: Grow Your Abandonment Revenue by 5-10x

The Evolution of the Abandoned Cart: Grow Your Abandonment Revenue by 5-10x

In this session, Adam is going to teach you how to grow your email list 20x faster than you're doing right now, steps to set up the Seven Fundamental Flows, and his secrets to harness the power of identity to juice your returns.

Finding harmony between retention and acquisition is crucial for any eCommerce owner stepping into 2023. In this session, Adam is going to teach you how to grow your email list 20x faster than you're doing right now, steps to set up the Seven Fundamental Flows, and his secrets to harness the power of identity to juice your returns.

Adam Robinson

,
Founder & CEO

,

,
1

January

24

,

12:35 pm

-

12:50 pm

PST

12:35 pm

-

12:50 pm

PST

Wrap Up

Wrap Up

Commerce Roundtable Wrap Up - S11

Commerce Roundtable Wrap Up

Commerce Roundtable Wrap Up - S11

Commerce Roundtable Wrap Up

Wrap up & $500 cash prize giveaway!

Wrap up & final $500 cash prize giveaway!

Caitlin Hutchinson

,
Head of Marketing

Amir Torabi

,
Head of Sales

,
1

January

25

,

8:00 am

-

8:15 am

PST

8:00 am

-

8:15 am

PST

Introduction

Introduction

Commerce Roundtable Kick Off - S11

Commerce Roundtable Kick Off

Commerce Roundtable Kick Off - S11

Commerce Roundtable Kick Off

Welcome to The Commerce Roundtable Season 11 - Day 2! Purpose, agenda, and event walkthrough.

Welcome to The Commerce Roundtable Season 11 - Day 2! Purpose, agenda, and event walkthrough.

Caitlin Hutchinson

,
Head of Marketing

Amir Torabi

,
Head of Sales

,
2

January

25

,

8:15 am

-

8:55 am

PST

8:15 am

-

8:55 am

PST

Email & SMS Marketing

Email & SMS Marketing

SMS & Retention: Your Guide to Keeping Customers Longer & Driving More Sales

SMS & Retention: Your Guide to Keeping Customers Longer & Driving More Sales

SMS & Retention: Your Guide to Keeping Customers Longer & Driving More Sales

SMS & Retention: Your Guide to Keeping Customers Longer & Driving More Sales

In this session, Zohaib will cover how to figure out the cadence of sending SMS marketing messages to find the equilibrium of driving consistent revenue and lowering costs while lowering your unsubscribe/spam rate for SMS using existing sales data.

In this session, Zohaib will cover how to figure out the cadence of sending SMS marketing messages to find the equilibrium of driving consistent revenue and lowering costs while lowering your unsubscribe/spam rate for SMS using existing sales data.

Zohaib Rattu

,
Senior Product Manager

,

,
2

January

25

,

9:10 am

-

9:50 am

PST

9:10 am

-

9:50 am

PST

Customer Service

Customer Service

Customer Support Only Boosting Retention is So Last Year

Customer Support Only Boosting Retention is So Last Year

Customer Support Only Boosting Retention is So Last Year

Customer Support Only Boosting Retention is So Last Year

This session with Rohan Kapoor will teach you tactics to start monetizing support initiated interactions to survive in the current landscape and tips to build a CX program that delivers consistently exception CX to your customers.

Customer support & great customer care are obviously critical for CSAT, LTV, and overall retention. Accordingly, the #1 goal for eCommerce brands has been to evolve their customer experience program. However, "just delivering" great care through your CX program is no longer enough. This session with Rohan Kapoor will teach you tactics to start monetizing support initiated interactions to survive in the current landscape and tips to build a CX program that delivers consistently exception CX to your customers.

Rohan Kapoor

,
Senior Platform Partnerships Manager

,

,
2

January

25

,

10:05 am

-

10:45 am

PST

10:05 am

-

10:45 am

PST

Marketing Attribution

Marketing Attribution

Critical Attribution Mistakes to Avoid in 2023

Critical Attribution Mistakes to Avoid in 2023

Critical Attribution Mistakes to Avoid in 2023

Critical Attribution Mistakes to Avoid in 2023

Join Sameen Karim, Head of Product at Rockerbox, to learn about the top industry trends for advertising in 2023, and critical attribution mistakes to avoid.

The advertising landscape in 2023 is changing rapidly, which means the attribution landscape is as well. CPMs are trending down, so how can you make the most of your ad spend? Join Sameen Karim, Head of Product at Rockerbox, to learn about the top industry trends for advertising in 2023, and critical attribution mistakes to avoid. He will cover the increasing value of UGC (and why it's critical to measure it correctly), search trends (moving beyond just bottom of funnel), the best measurement approaches and more.

Sameen Karim

,
Head of Product

,

,
2

January

25

,

11:00 am

-

11:40 am

PST

11:00 am

-

11:40 am

PST

Advertising & Strategy

Advertising & Strategy

Best Practices for Scaling Ads in 2023

Best Practices for Scaling Ads in 2023

Best Practices for Scaling Ads in 2023

Best Practices for Scaling Ads in 2023

In this session you'll learn best practices for scaling Meta Ads in 2023: including creatives, account structure, and what levers to pull and when.

In this session you'll learn best practices for scaling Meta Ads in 2023: including creatives, account structure, and what levers to pull and when.

Matt "Malby" Malby

,
Head of Advertising

,

,
2

January

25

,

11:40 am

-

12:00 pm

PST

11:40 am

-

12:00 pm

PST

Wrap Up

Wrap Up

Commerce Roundtable Wrap Up - S11

Commerce Roundtable Wrap Up

Commerce Roundtable Wrap Up - S11

Commerce Roundtable Wrap Up

Wrap up & final $500 cash prize giveaway!

Wrap up & final $500 cash prize giveaway!

Caitlin Hutchinson

,
Head of Marketing

Amir Torabi

,
Head of Sales

,
2

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10+ hours of curated educational sessions on how to recession-proof your business.

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Connect with and learn from peers and eCom marketers across the globe.

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Directly connect with our experts via personal breakout sessions.

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