Season
7

Tue, September 21, 2021 | 7:00 AM - 2:50 PM PST

Building a Lasting eCommerce S̶t̶o̶r̶e̶ Brand

1,000+
Attendees
10
Educational
Sessions
10
eCommmerce
Experts
12
High-Tech
Giveaways
1,000+
Attendees
10
Educational Sessions
10
eCommmerce Experts
12
High-Tech
Giveaways

Get ready to make 2022 your most profitable year yet!

Your brand is your story. Your product’s reason for existing. How customers feel about the experience you build for them. Join our eCommerce experts as they discuss their strategies for:

  • Creating messaging that consistently hits for your audience
  • Building systems that make buying again the obvious choice
  • Why growing your community is better than the Facebook Ads hamster wheel

Register to learn what building an eCommerce brand actually means.

Learn more
“A fabulous wealth of knowledge and experience that I can take away and apply to my own eCommerce business wrapped up in a slick, well-managed event. 10/10 would recommend!”
Tori J
,
Business Owner
“A+ content. I walk away from every Sendlane event feeling like I just paid a lot of money to receive this knowledge. A class example of an industry thought leader.”
Blake I
,
Growth Marketing Lead
“The Commerce Roundtable provided information that you can't just find online with a quick search. Insights that are learned over time through experts themselves.”
Kiara B
,
Marketing Expert

Commerce Roundtable Agenda

February

8

,

8:00 am

-

8:15 am

PST

Introduction

Introduction

Commerce Roundtable Kick Off - S7

Commerce Roundtable Kick Off

Commerce Roundtable Kick Off - S7

Commerce Roundtable Kick Off

Welcome to The Commerce Roundtable Season 7! Purpose, agenda, and event walkthrough.

Caitlin Hutchinson

,
Director of Marketing, Sendlane

Amir Torabi

,
Director of Strategic Partnerships, Sendlane

,

February

8

,

9:05 am

-

9:45 am

PST

Email Marketing

Email Marketing

5 Techniques For Developing Brand Awareness in Email & SMS Marketing Campaigns in 2022

5 Techniques For Developing Brand Awareness in Email & SMS Marketing Campaigns in 2022

Despite the emergence of new technologies and digital marketing trends, email & SMS continue to yield the highest ROI. Why? Because of its ability to craft lasting, engaging relationships with shoppers new and old. Join Jimmy Kim and learn: How to emulate your brand voice through email campaigns Updated segmentation strategies to create one of a kind customer experiences New ways to leverage analytics and data-tracking How to weave SMS and email together so they work in unison

Jimmy Kim

,
CEO and Co-Founder, Sendlane

,

,

February

8

,

9:55 am

-

10:35 am

PST

10 Things I learned from interviewing 500 D2C Founders

10 Things I learned from interviewing 500 D2C Founders

From mindset to operations to business models to margins, these founders shared secrets that were essential to their success. Join Ramon Vela in a discussion on foundership to learn: The “Why” people connect to brands they love What happens when your brand doesn’t connect with its customers? How to develop your brand’s uniqueness beyond your value proposition

Ramon Vela

,
Host of The Story of a Brand Podcast

,

,

February

8

,

10:45 am

-

11:25 am

PST

On Site Personalization

On Site Personalization

Beyond Pop-Ups: Applying A Conversion Journey Mindset for Long-Term Success

Beyond Pop-Ups: Applying A Conversion Journey Mindset for Long-Term Success

Create connected customer experiences with on-site messaging that goes beyond traditional popups. Join Jane as she discusses why brands need to differentiate themselves by creating strong emotional ties with customers. In this session, learn how to: Create customer-first messaging Create personalized touchpoints with every visit Use pop-ups responsibly with a modern approach to the conversion journey

Jane Serra

,
VP of Marketing, Justuno

,

,

February

8

,

11:35 am

-

12:15 pm

PST

Affiliate Marketing and First-Party Data: Preparing Your Brand for Cookie-less Browsing

Affiliate Marketing and First-Party Data: Preparing Your Brand for Cookie-less Browsing

As the sun sets on third-party cookies, first-party data is poised to provide ecommerce brands and their marketing partners with better consumer reach and engagement than ever before. For affiliate marketers, this means adapting to a first-party data strategy in the coming year is pertinent to your brand’s long-term success. Here’s how your brand can implement Refersion’s first-party tracking technology to create affiliate and consumer relationships that withstand the test of time.

Julia Whatley

,
Manager, Partnerships, Refersion

,

,

February

9

,

8:15 am

-

8:55 am

PST

February

9

,

9:55 am

-

10:35 am

PST

February

9

,

10:45 am

-

11:25 am

PST

Why Fast Iteration is Crucial to Acquiring and Building Long Lasting Relationships with Customers

Why Fast Iteration is Crucial to Acquiring and Building Long Lasting Relationships with Customers

Building a lasting ecommerce brand is really about two things - acquiring and retaining loyal customers. To acquire customers, it is critical to tell a seamless narrative through all of your paid channels and the corresponding post-click experience. Disjointed messaging can quickly turn away and frustrate potential buyers. The ability to quickly spin up fully customizable experiences and target them to visitors based on campaign, keyword or any other custom criteria have immensely helped Builder’s customers create a cohesive journey that converts. Retention is earned by showing your customers that you understand them. This is done through hyper-personalized experiences, tailored relevant content and merchandise launches. Builder lets you empower your non-technical team members to create custom digital experiences which allow you to move faster and scale your business.

Julia Shkrabova

,
Head of Partnerships, Builder.io

,

,

February

9

,

11:35 am

-

12:15 pm

PST

Creator Marketing

Creator Marketing

How to Leverage Creators to Build a Brand That Lasts

How to Leverage Creators to Build a Brand That Lasts

With mediums like mobile-commerce and social shopping on the rise, creator marketing is a can’t-ignore tactic for your 2022 strategy. Why? Because people trust their peers more than they trust brands. During this presentation we will explore: Steps to building a brand that people remember How to leverage Creators to share your brand story Why Creators are key to building your eCommerce brand

Katya Allison

,
Director of Content, GRIN

,

,

February

9

,

1:45 pm

-

2:00 pm

PST

Wrap Up

Wrap Up

Commerce Roundtable Wrap Up - S7

Commerce Roundtable Wrap Up

Commerce Roundtable Wrap Up - S7

Commerce Roundtable Wrap Up

Caitlin Hutchinson

,
Director of Marketing, Sendlane

Amir Torabi

,
Director of Strategic Partnerships, Sendlane

,

Sessions

Caitlin Hutchinson
&
Amir Torabi
&
Commerce Roundtable Kick Off - S7
8:00 am
-
8:15 am
PST

Commerce Roundtable Kick Off - S7

Aaron Orendorff
&
&
State of eCommerce (Data) & Why We’re Betting Everything on One (Antifragile) Brand - S7
8:15 am
-
8:55 am
PST

State of eCommerce (Data) & Why We’re Betting Everything on One (Antifragile) Brand - S7

Jimmy Kim
&
&
5 Techniques For Developing Brand Awareness in Email & SMS Marketing Campaigns in 2022
9:05 am
-
9:45 am
PST

5 Techniques For Developing Brand Awareness in Email & SMS Marketing Campaigns in 2022

Ramon Vela
&
&
10 Things I learned from interviewing 500 D2C Founders
9:55 am
-
10:35 am
PST

10 Things I learned from interviewing 500 D2C Founders

Jane Serra
&
&
Beyond Pop-Ups: Applying A Conversion Journey Mindset for Long-Term Success
10:45 am
-
11:25 am
PST

Beyond Pop-Ups: Applying A Conversion Journey Mindset for Long-Term Success

Julia Whatley
&
&
Affiliate Marketing and First-Party Data: Preparing Your Brand for Cookie-less Browsing
11:35 am
-
12:15 pm
PST

Affiliate Marketing and First-Party Data: Preparing Your Brand for Cookie-less Browsing

Blake Pinsker
&
&
Building a Breakthrough DTC Brand
8:15 am
-
8:55 am
PST

Building a Breakthrough DTC Brand

Alex Dickin
&
&
Beyond Payments: Are You Getting the Most Out of Your Tech Stack Partnerships?
9:05 am
-
9:45 am
PST

Beyond Payments: Are You Getting the Most Out of Your Tech Stack Partnerships?

Allie Maupin
&
&
How to Boost your Brand With Customer Reviews
9:55 am
-
10:35 am
PST

How to Boost your Brand With Customer Reviews

Julia Shkrabova
&
&
Why Fast Iteration is Crucial to Acquiring and Building Long Lasting Relationships with Customers
10:45 am
-
11:25 am
PST

Why Fast Iteration is Crucial to Acquiring and Building Long Lasting Relationships with Customers

Katya Allison
&
&
How to Leverage Creators to Build a Brand That Lasts
11:35 am
-
12:15 pm
PST

How to Leverage Creators to Build a Brand That Lasts

Caitlin Hutchinson
&
Amir Torabi
&
Commerce Roundtable Wrap Up - S6
1:45 pm
-
2:00 pm
PST

Commerce Roundtable Wrap Up - S6

Beyond Pop-Ups: Applying A Conversion Journey Mindset for Long-Term Success
10:45 am
-
11:25 am
PST

Beyond Pop-Ups: Applying A Conversion Journey Mindset for Long-Term Success

Jane Serra
&
&
Affiliate Marketing and First-Party Data: Preparing Your Brand for Cookie-less Browsing
11:35 am
-
12:15 pm
PST

Affiliate Marketing and First-Party Data: Preparing Your Brand for Cookie-less Browsing

Julia Whatley
&
&

Luxury tech giveaways

GoPro

Apple iPad Air

Apple Watch

Apple AirPods Max

Herb Garden

Nintendo Switch

Nintendo Switch

Nespresso

Theragun

Ring Camera

$500 Cash Prize

What you missed

Register today and get access to

Ecom Expert Speakers

Learn from experts with 100+ years combined experience.

$5,000+ Worth of Giveaways

iPad, Oculus Quest, AirPod Pro Max, Nespresso, Cash Prizes and more!

High Value Learning

6+ hours of curated educational sessions on building a lasting eCommerce brand.

Live Q&A

Every session includes an opportunity for live Q&A with our expert speakers.

Networking

Connect with and learn from peers and eCom marketers across the globe.

1-on-1 Sessions

Directly connect with our experts via personal breakout sessions.

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