Season
7

Tue, September 21, 2021 | 7:00 AM - 2:50 PM PST

Building a Lasting eCommerce S̶t̶o̶r̶e̶ Brand

1,000+
Attendees
10
Educational
Sessions
10
eCommmerce
Experts
12
High-Tech
Giveaways
1,000+
Attendees
10
Educational Sessions
10
eCommmerce Experts
12
High-Tech
Giveaways

Get ready to make 2022 your most profitable year yet!

Your brand is your story. Your product’s reason for existing. How customers feel about the experience you build for them. Join our eCommerce experts as they discuss their strategies for:

  • Creating messaging that consistently hits for your audience
  • Building systems that make buying again the obvious choice
  • Why growing your community is better than the Facebook Ads hamster wheel

Register to learn what building an eCommerce brand actually means.

Learn more
“A fabulous wealth of knowledge and experience that I can take away and apply to my own eCommerce business wrapped up in a slick, well-managed event. 10/10 would recommend!”
Tori J
,
Business Owner
“A+ content. I walk away from every Sendlane event feeling like I just paid a lot of money to receive this knowledge. A class example of an industry thought leader.”
Blake I
,
Growth Marketing Lead
“The Commerce Roundtable provided information that you can't just find online with a quick search. Insights that are learned over time through experts themselves.”
Kiara B
,
Marketing Expert

Commerce Roundtable Agenda

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September

13

,

8:00 am

-

8:15 am

PST

Introduction

Introduction

Commerce Roundtable Kick Off - S10

Commerce Roundtable Kick Off

Commerce Roundtable Kick Off - S10

Commerce Roundtable Kick Off

Welcome to The Commerce Roundtable Season 10! Purpose, agenda, and event walkthrough.

Caitlin Hutchinson

,
Head of Marketing, Sendlane

Amir Torabi

,
Head of Sales, Sendlane

,

February

8

,

9:05 am

-

9:45 am

PST

Email & SMS Marketing

Email & SMS Marketing

5 Steps to Developing Brand Awareness Using Email & SMS Marketing in 2022

5 Steps to Developing Brand Awareness Using Email & SMS Marketing Campaigns in 2022

5 Steps to Developing Brand Awareness Using Email & SMS Marketing in 2022

5 Steps to Developing Brand Awareness Using Email & SMS Marketing Campaigns in 2022

Despite the emergence of new technologies and digital marketing trends, email & SMS continue to yield the highest ROI. Why? Because of its ability to craft lasting, engaging relationships with shoppers new and old. Join Jimmy Kim and learn: How to emulate your brand voice through email campaigns Updated segmentation strategies to create one of a kind customer experiences New ways to leverage analytics and data-tracking How to weave SMS and email together so they work in unison

Jimmy Kim

,
CEO and Co-Founder

,

,

February

8

,

9:55 am

-

10:35 am

PST

10 Things I learned from interviewing 500 D2C Founders

10 Things I learned from interviewing 500 D2C Founders

10 Things I learned from interviewing 500 D2C Founders

10 Things I learned from interviewing 500 D2C Founders

From mindset to operations to business models to margins, these founders shared secrets that were essential to their success. Join Ramon Vela in a discussion on foundership to learn: The “Why” people connect to brands they love What happens when your brand doesn’t connect with its customers? How to develop your brand’s uniqueness beyond your value proposition

Ramon Vela

,
Host of The Story of a Brand Podcast

,

,

February

8

,

10:45 am

-

11:25 am

PST

On Site Personalization

On Site Personalization

Beyond Pop-Ups: Applying A Conversion Journey Mindset for Long-Term Success

Beyond Pop-Ups: Applying A Conversion Journey Mindset for Long-Term Success

Beyond Pop-Ups: Applying A Conversion Journey Mindset for Long-Term Success

Beyond Pop-Ups: Applying A Conversion Journey Mindset for Long-Term Success

Create connected customer experiences with on-site messaging that goes beyond traditional popups. Join Jane as she discusses why brands need to differentiate themselves by creating strong emotional ties with customers. In this session, learn how to: Create customer-first messaging Create personalized touchpoints with every visit Use pop-ups responsibly with a modern approach to the conversion journey

Jane Serra

,
VP of Marketing, Justuno

,

,

February

8

,

11:35 am

-

12:15 pm

PST

Affiliate Marketing and First-Party Data: Preparing Your Brand for Cookie-less Browsing

Affiliate Marketing and First-Party Data: Preparing Your Brand for Cookie-less Browsing

Affiliate Marketing and First-Party Data: Preparing Your Brand for Cookie-less Browsing

Affiliate Marketing and First-Party Data: Preparing Your Brand for Cookie-less Browsing

As the sun sets on third-party cookies, first-party data is poised to provide ecommerce brands and their marketing partners with better consumer reach and engagement than ever before. For affiliate marketers, this means adapting to a first-party data strategy in the coming year is pertinent to your brand’s long-term success. Here’s how your brand can implement Refersion’s first-party tracking technology to create affiliate and consumer relationships that withstand the test of time.

Julia Whatley

,
Manager, Partnerships, Refersion

,

,

February

9

,

10:45 am

-

11:25 am

PST

Why Fast Iteration is Crucial to Acquiring and Building Long Lasting Relationships with Customers

Why Fast Iteration is Crucial to Acquiring and Building Long Lasting Relationships with Customers

Why Fast Iteration is Crucial to Acquiring and Building Long Lasting Relationships with Customers

Why Fast Iteration is Crucial to Acquiring and Building Long Lasting Relationships with Customers

Building a lasting ecommerce brand is really about two things - acquiring and retaining loyal customers. To acquire customers, it is critical to tell a seamless narrative through all of your paid channels and the corresponding post-click experience. Disjointed messaging can quickly turn away and frustrate potential buyers. The ability to quickly spin up fully customizable experiences and target them to visitors based on campaign, keyword or any other custom criteria have immensely helped Builder’s customers create a cohesive journey that converts. Retention is earned by showing your customers that you understand them. This is done through hyper-personalized experiences, tailored relevant content and merchandise launches. Builder lets you empower your non-technical team members to create custom digital experiences which allow you to move faster and scale your business.

Julia Shkrabova

,
Head of Partnerships, Builder.io

,

,

February

9

,

11:35 am

-

12:15 pm

PST

Creator Management

Creator Management

How to Leverage Creators to Build a Brand That Lasts

How to Leverage Creators to Build a Brand That Lasts

How to Leverage Creators to Build a Brand That Lasts

How to Leverage Creators to Build a Brand That Lasts

With mediums like mobile-commerce and social shopping on the rise, creator marketing is a can’t-ignore tactic for your 2022 strategy. Why? Because people trust their peers more than they trust brands. During this presentation we will explore: Steps to building a brand that people remember How to leverage Creators to share your brand story Why Creators are key to building your eCommerce brand

Katya Allison

,
Director of Content, GRIN

,

,

September

14

,

1:30 pm

-

1:45 pm

PST

Wrap Up

Wrap Up

Commerce Roundtable Wrap Up - S10

Commerce Roundtable Wrap Up

Commerce Roundtable Wrap Up - S10

Commerce Roundtable Wrap Up

Caitlin Hutchinson

,
Head of Marketing, Sendlane

Amir Torabi

,
Head of Sales, Sendlane

,

September

13

,

8:00 am

-

8:15 am

PST

8:00 am

-

8:15 am

PST

Introduction

Introduction

Commerce Roundtable Kick Off - S10

Commerce Roundtable Kick Off

Commerce Roundtable Kick Off - S10

Commerce Roundtable Kick Off

Welcome to The Commerce Roundtable Season 10! Purpose, agenda, and event walkthrough.

Caitlin Hutchinson

,
Head of Marketing, Sendlane

Amir Torabi

,
Head of Sales, Sendlane

,
1

September

13

,

8:15 am

-

8:55 am

PST

8:15 am

-

8:55 am

PST

Brand Awareness + Retargeting

Brand Awareness + Retargeting

The One-Two Punch to Win in Any Market

The One-Two Punch to Win in Any Market

The One-Two Punch to Win in Any Market

The One-Two Punch to Win in Any Market

Learn how to build a loyal customer base now to set your brand up for success in any market to come.

Learn how to build a loyal customer base now to set your brand up for success in any market to come.

Julie Zhou

,
VP of Digital Marketing & Growth

,

,
1

September

13

,

9:10 am

-

9:50 am

PST

9:10 am

-

9:50 am

PST

Email & SMS Marketing

Email & SMS Marketing

3 Strategies to Thrive in a Recession with Email and SMS Marketing

3 Strategies to Thrive in Recession with Email and SMS Marketing

3 Strategies to Thrive in a Recession with Email and SMS Marketing

3 Strategies to Thrive in Recession with Email and SMS Marketing

In uncertain times, your best play lies within your current customer base.

Join Sendlane CEO & Co-Founder Jimmy Kim in this session on building a retention-first email & SMS marketing strategy and learn how to segment your audience to pull your most valuable customers (MVCs), leverage MCV segments to drive goals for acquisition, optimization, and retention, and tailor and hyper-personalize messaging for each segment to maximize ROI.

Jimmy Kim

,
CEO and Co-Founder

,

,
1

September

13

,

10:05 am

-

10:45 am

PST

10:05 am

-

10:45 am

PST

Advertising & Strategy

Advertising & Strategy

The Future of eCommerce: Trends & Predictions to Guide Your Strategy in Q4

The Future of eCommerce: Trends & Predictions to Guide Your Strategy in Q4

The Future of eCommerce: Trends & Predictions to Guide Your Strategy in Q4

The Future of eCommerce: Trends & Predictions to Guide Your Strategy in Q4

Get a look into the future with Udayan Bose, the Founder and CEO of NetElixir.

Get a look into the future with Udayan Bose, the Founder, and CEO of NetElixir. He’ll be sharing statistics and insights that will help you keep a pulse on shopper trends, allow you to plan for key holiday retail days, and future-proof your brand for Q4 and beyond!

Udayan Bose

,
Founder & CEO

,

,
1

September

13

,

11:00 am

-

11:40 am

PST

11:00 am

-

11:40 am

PST

Financial Services

Financial Services

Recession-Proof Your eCommerce Business

Recession-Proof Your eCommerce Business

Recession-Proof Your eCommerce Business

Recession-Proof Your eCommerce Business

Taking measures to proactively recession-proof your business is crucial for long-term success and quality of life.

Early-stage eCommerce growth expert Eric Youngstrom shares tips and strategies used by successful business owners to help them thrive in chaotic economic environments.

Eric Youngstrom

,
Founder & CEO

,

,
1

September

13

,

11:55 am

-

12:35 pm

PST

11:55 am

-

12:35 pm

PST

On Site Personalization

On Site Personalization

Back to Basics: Timeless CRO Strategies

Back to Basics: Timeless CRO Strategies

Back to Basics: Timeless CRO Strategies

Back to Basics: Timeless CRO Strategies

When the going gets tough, get back to the basics!

Join Steph Carcamo, the Manager of Customer Success at Justuno to learn the strategies driving successful business for eCommerce brands on a daily basis. In this session, you’ll learn the most effective, time-proven CRO strategies and tips to ensure you’re making the most out of every site visitor and customer.

Steph Carcamo

,
Manager of Customer Success

,

,
1

September

13

,

12:50 pm

-

1:30 pm

PST

12:50 pm

-

1:30 pm

PST

Affiliate Marketing

Affiliate Marketing

How to Leverage the Low-Risk, High-ROI of Affiliate Marketing

How to Leverage the Low-Risk, High-ROI of Affiliate Marketing

How to Leverage the Low-Risk, High-ROI of Affiliate Marketing

How to Leverage the Low-Risk, High-ROI of Affiliate Marketing

Empower your ecommerce brand in this time of economic uncertainty with affiliate marketing.

Learn applicable tools to capitalize on this low-risk, high-ROI marketing method and achieve considerable gains in brand awareness, organic rankings, and revenue.

Andre Tan

,
Technical Solutions Specialist

,

,
1

September

14

,

8:00 am

-

8:15 am

PST

8:00 am

-

8:15 am

PST

Introduction

Introduction

Commerce Roundtable Kick Off - S10

Commerce Roundtable Kick Off

Commerce Roundtable Kick Off - S10

Commerce Roundtable Kick Off

Welcome to The Commerce Roundtable Season 10! Purpose, agenda, and event walkthrough.

Caitlin Hutchinson

,
Head of Marketing, Sendlane

Amir Torabi

,
Head of Sales, Sendlane

,
2

September

14

,

8:15 am

-

8:55 am

PST

8:15 am

-

8:55 am

PST

Marketing Attribution

Marketing Attribution

How to Measure & Market Smarter in a Recession

How to Measure & Market Smarter in a Recession

How to Measure & Market Smarter in a Recession

How to Measure & Market Smarter in a Recession

In uncertain times, the last thing you need is uncertain spending.

In this session, you’ll learn what to expect in these uncertain times and how it could impact your marketing Metrics you need to track for success, tactics to to optimize your marketing to spend smarter, and tips for setting up an analytics foundation for success.

Sameen Karim

,
Head of Product

,

,
2

September

14

,

9:10 am

-

9:50 am

PST

9:10 am

-

9:50 am

PST

Why Businesses Should Start Building a Circular Sustainable Economy to Combat an Unforeseen Recession

Why Businesses Should Start Building a Circular Sustainable Economy to Combat an Unforeseen Recession

Why Businesses Should Start Building a Circular Sustainable Economy to Combat an Unforeseen Recession

Why Businesses Should Start Building a Circular Sustainable Economy to Combat an Unforeseen Recession

A recession not just gives a blow to the economy, it also impacts the environment and the society alike.

In this session, you’ll learn the critical actions one must focus on for survival and growth, the importance of investing in circularity and sustainability to ethically do business during uncertain times, and how to stand out from competition by balancing the environment and society with the bottom line of your business.

Baskar Agneeswaran

,
CEO

,

,
2

September

14

,

10:05 am

-

10:45 am

PST

10:05 am

-

10:45 am

PST

Fulfillment

Fulfillment

Leveraging Fulfillment to Stay Recession Ready

Leveraging Fulfillment to Stay Recession Ready

Leveraging Fulfillment to Stay Recession Ready

Leveraging Fulfillment to Stay Recession Ready

Online merchants have been navigating supply chain mayhem for the last several years, but enough is enough.

Join Kevin Marvinac at ShipBob for this session and learn how to lean on your 3PL to offload the time and stress of managing shipping logistics in house, while keeping costs down, tips to build a resilient and flexible supply chain, and ow to distribute inventory closer to your end customer to achieve cheaper, faster shipping.

Kevin Marvinac

,
VP of Partnerships

,

,
2

September

14

,

11:00 am

-

11:40 am

PST

11:00 am

-

11:40 am

PST

Customer Service

Customer Service

Balancing Automation and Personalization in your CS Operation to Help you Deliver Excellent CX

Balancing Automation and Personalization in your CS Operation to Help you Deliver Excellent CX

Balancing Automation and Personalization in your CS Operation to Help you Deliver Excellent CX

Balancing Automation and Personalization in your CS Operation to Help you Deliver Excellent CX

Today’s customers don’t just want a great product; people expect and demand excellent experiences from the brands they patronize. You need a CX approach that sets your business apart from the competition to stay ahead of the game. Join Dillon to learn tips and trends to shape eCommerce CX for 2022 and beyond and how to effectively manage CX across brand channels to enable additional growth for your business, all while balancing automation and personalization!

Dillon Duchesne

,
Enterprise Technology Partner Manager

,

,
2

September

14

,

12:50 pm

-

1:30 pm

PST

12:50 pm

-

1:30 pm

PST

Ecommerce Technology

Ecommerce Technology

Navigating the Ecommerce Technology Landscape During a Recession

Navigating the Ecommerce Technology Landscape During a Recession

Navigating the Ecommerce Technology Landscape During a Recession

Navigating the Ecommerce Technology Landscape During a Recession

Derric Haynie, AKA “The Tools Guy,” makes bold predictions on the trends and innovations impacting merchants’ daily lives.

Join Derric for a session on building your technology roadmap and learn the process for vetting and onboarding technology, insights to glimpse into the future of Ecommerce technology and what it means for merchants, discuss the pros and cons of various technologies as they impact top-line, margin, conversion rate, Return on Ad Spend (ROAS), etc., in order to better calculate what tools you should be using today.

Derric Haynie

,
CEO & Co-Founder

,

,
2

September

14

,

1:30 pm

-

1:45 pm

PST

1:30 pm

-

1:45 pm

PST

Wrap Up

Wrap Up

Commerce Roundtable Wrap Up - S10

Commerce Roundtable Wrap Up

Commerce Roundtable Wrap Up - S10

Commerce Roundtable Wrap Up

Caitlin Hutchinson

,
Head of Marketing, Sendlane

Amir Torabi

,
Head of Sales, Sendlane

,
1

September

14

,

1:30 pm

-

1:45 pm

PST

1:30 pm

-

1:45 pm

PST

Wrap Up

Wrap Up

Commerce Roundtable Wrap Up - S10

Commerce Roundtable Wrap Up

Commerce Roundtable Wrap Up - S10

Commerce Roundtable Wrap Up

Caitlin Hutchinson

,
Head of Marketing, Sendlane

Amir Torabi

,
Head of Sales, Sendlane

,
2

Sessions

Caitlin Hutchinson
&
Amir Torabi
&
Commerce Roundtable Kick Off - S10
8:00 am
-
8:15 am
PST

Commerce Roundtable Kick Off - S10

Aaron Orendorff
&
&
State of eCommerce (Data) & Why We’re Betting Everything on One (Antifragile) Brand - S7
8:15 am
-
8:55 am
PST

State of eCommerce (Data) & Why We’re Betting Everything on One (Antifragile) Brand - S7

Jimmy Kim
&
&
5 Steps to Developing Brand Awareness Using Email & SMS Marketing in 2022
9:05 am
-
9:45 am
PST

5 Steps to Developing Brand Awareness Using Email & SMS Marketing in 2022

Ramon Vela
&
&
10 Things I learned from interviewing 500 D2C Founders
9:55 am
-
10:35 am
PST

10 Things I learned from interviewing 500 D2C Founders

Jane Serra
&
&
Beyond Pop-Ups: Applying A Conversion Journey Mindset for Long-Term Success
10:45 am
-
11:25 am
PST

Beyond Pop-Ups: Applying A Conversion Journey Mindset for Long-Term Success

Julia Whatley
&
&
Affiliate Marketing and First-Party Data: Preparing Your Brand for Cookie-less Browsing
11:35 am
-
12:15 pm
PST

Affiliate Marketing and First-Party Data: Preparing Your Brand for Cookie-less Browsing

Blake Pinsker
&
&
Building a Breakthrough DTC Brand
8:15 am
-
8:55 am
PST

Building a Breakthrough DTC Brand

Alex Dickin
&
&
Beyond Payments: Are You Getting the Most Out of Your Tech Stack Partnerships?
9:05 am
-
9:45 am
PST

Beyond Payments: Are You Getting the Most Out of Your Tech Stack Partnerships?

Allie Maupin
&
&
How to Boost your Brand With Customer Reviews
9:55 am
-
10:35 am
PST

How to Boost your Brand With Customer Reviews

Julia Shkrabova
&
&
Why Fast Iteration is Crucial to Acquiring and Building Long Lasting Relationships with Customers
10:45 am
-
11:25 am
PST

Why Fast Iteration is Crucial to Acquiring and Building Long Lasting Relationships with Customers

Katya Allison
&
&
How to Leverage Creators to Build a Brand That Lasts
11:35 am
-
12:15 pm
PST

How to Leverage Creators to Build a Brand That Lasts

Caitlin Hutchinson
&
Amir Torabi
&
Commerce Roundtable Wrap Up - S6
1:45 pm
-
2:00 pm
PST

Commerce Roundtable Wrap Up - S6

Beyond Pop-Ups: Applying A Conversion Journey Mindset for Long-Term Success
10:45 am
-
11:25 am
PST

Beyond Pop-Ups: Applying A Conversion Journey Mindset for Long-Term Success

Jane Serra
&
&
Affiliate Marketing and First-Party Data: Preparing Your Brand for Cookie-less Browsing
11:35 am
-
12:15 pm
PST

Affiliate Marketing and First-Party Data: Preparing Your Brand for Cookie-less Browsing

Julia Whatley
&
&

What you missed

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Ecom Expert Speakers

Learn from experts with 100+ years combined experience.

$5,000+ Worth of Giveaways

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High Value Learning

10+ hours of curated educational sessions on how to recession-proof your business.

Live Q&A

Every session includes an opportunity for live Q&A with our expert speakers.

Networking

Connect with and learn from peers and eCom marketers across the globe.

1-on-1 Sessions

Directly connect with our experts via personal breakout sessions.

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