Season
6

Tue, September 21, 2021 | 7:00 AM - 2:50 PM PST

Maximizing Black Friday in 2021

Prep for Black Friday 2021 & drive 30% more revenue this holiday shopping season

1,000+
Attendees
10
Educational
Sessions
10
eCommmerce
Experts
12
High-Tech
Giveaways
1,000+
Attendees
10
Educational Sessions
10
eCommmerce Experts
12
High-Tech
Giveaways

The most wonderful time of the year is just around the corner! Is your eCommerce business ready for the biggest retail event of 2021?

Join us for Commerce Roundtable Season 6: Maximizing Black Friday in 2021 to prepare for the surge in online shopping, develop your holiday marketing roadmap, learn how to design a cohesive customer experience across all your channels, and most importantly skyrocket your holiday revenue!

Access 6 educational sessions and learn from 6 eCommerce/tech experts on building and maintaining holiday momentum.

Learn more
“A fabulous wealth of knowledge and experience that I can take away and apply to my own eCommerce business wrapped up in a slick, well-managed event. 10/10 would recommend!”
Tori J
,
Business Owner
“A+ content. I walk away from every Sendlane event feeling like I just paid a lot of money to receive this knowledge. A class example of an industry thought leader.”
Blake I
,
Growth Marketing Lead
“The Commerce Roundtable provided information that you can't just find online with a quick search. Insights that are learned over time through experts themselves.”
Kiara B
,
Marketing Expert

Commerce Roundtable Agenda

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

September

21

,

7:00 am

-

7:15 am

PST

Introduction

Introduction

Commerce Roundtable Kick Off - S6

Commerce Roundtable Kick Off

Commerce Roundtable Kick Off - S6

Commerce Roundtable Kick Off

Welcome to The Commerce Roundtable Season 6! Purpose, agenda, and event walkthrough.

Caitlin Hutchinson

,
Head of Marketing

Amir Torabi

,
Head of Sales

,

September

21

,

7:15 am

-

7:55 am

PST

Advertising & Strategy

Advertising & Strategy

The Only 4 Ad Copy Types that Always Convert Any Audience

The Only 4 Ad Copy Types that Always Convert Any Audience

With the influx of online holiday shopping, comes an influx of holiday marketing advertisements. In a sea of competing holiday promotions, how can you make your Ad campaigns stand above the rest all while maintaining a cost effective marketing return? In this session, you will learn: What you should A/B test on your Ad Copy - and what you should always have written on your Ad Copy so you don't lose conversions The Amazon.com review strategy that makes your Ad Copy fail-proof (Tip: it works for literally EVERY single eCommerce niche)

Travis Chambers

,
Founder, Chamber.media

,

,

September

21

,

8:05 am

-

8:45 am

PST

Paid Media Strategy

Paid Media Strategy

5 Facebook Ad Secrets to Generate the BFCM Results You Want

5 Facebook Ad Secrets to Generate the BFCM Results You Want

Tim Burd

,
CEO & Co-Founder, AdLeaks

,

,

September

21

,

8:55 am

-

9:35 am

PST

Margin Strategy

Margin Strategy

Holiday eCommerce Margin Strategy: Pricing vs. Worth

Holiday eCommerce Margin Strategy: Pricing vs. Worth

Rick Wilson is the CEO of Miva, creator of an enterprise eCommerce platform with thousands of high-volume clients. As we approach holiday 2021, Rick reveals the number one issue that retailers have shared with him ahead of the year-end selling blowout: pricing. In this session, you’ll learn: How to navigate topsy-turvy consumer demand and the new realities of supply chain disruptions and fulfillment costs Actionable advice for setting margins that reflect those realities How to craft a winning pricing strategy to prepare for a record-setting holiday shopping season

Rick Wilson

,
CEO, Miva

,

,

September

21

,

9:45 am

-

10:25 am

PST

Email & SMS Marketing

Email & SMS Marketing

Your 2021 Black Friday & Holiday Email Marketing Strategy - Timing, Messaging, and Cadence

Your 2021 Black Friday & Holiday Email Marketing Strategy - Timing, Messaging, and Cadence

When it comes to Black Friday and holiday email marketing, a spot in the inbox is prime real estate. But to win the fight for the sale, you’ll first need a winning email strategy. In this session, you’ll learn: When and how often to send your holiday campaigns Best practices for crafting holiday email copywriting that converts Tactics to optimize your email strategy to increase engagement and maximize revenue with every send

Jimmy Kim

,
CEO and Co-Founder

,

,

September

21

,

10:35 am

-

11:15 am

PST

September

21

,

11:25 am

-

12:05 pm

PST

On Site Personalization

On Site Personalization

How to Maximize On-site Conversions During BFCM & Beyond

How to Maximize On-site Conversions During BFCM & Beyond

In an increasingly competitive digital buying world, improving the customer experience stands at the forefront of conversion rate optimization, especially during the holiday shopping season. In this session, you’ll learn: Pre BFCM On-site Prep work & Timeline How to leverage early Sales for Extended Shopping Season BFCM Weekend On-Site Best Practices Post-BFCM Follow-Ups & starting the new year off with a bang How to turn any first-time holiday customers into repeat purchasers

Kelsey Stapleton

,
Director of Customer Success, Justuno

,

,

September

21

,

12:15 pm

-

12:55 pm

PST

September

21

,

1:05 pm

-

1:45 pm

PST

Fulfillment

Fulfillment

5 Holiday Fulfillment Tips for Resilient Operations & Post-Holiday Retention

5 Holiday Fulfillment Tips for Resilient Operations & Post-Holiday Retention

eCommerce order volume is set to break new records this holiday season, despite supply chain setbacks, an ongoing pandemic, and widespread economic hardship. With unprecedented Q4 uncertainty, how do you guarantee inventory availability and fulfillment capacity? Tune in to this session to learn: -How to guarantee inventory availability with staggering supply and demand -How to provide fast, reliable fulfillment in an unpredictable market -Tactics to maintain consistent operations and boost retention post-holiday But eCommerce growth depends on fast, consistent, and reliable fulfillment. With unprecedented Q4 uncertainty, how do you guarantee inventory availability and fulfillment capacity? Tune in to learn the five holiday fulfillment tips for resilient operations, post-holiday retention, and last-mile success from ShipBob CMO Casey Armstrong.

Casey Armstrong

,
CMO, ShipBob

,

,

September

21

,

1:45 pm

-

2:00 pm

PST

Wrap Up

Wrap Up

Commerce Roundtable Wrap Up - S6

Commerce Roundtable Wrap Up

Commerce Roundtable Wrap Up - S6

Commerce Roundtable Wrap Up

Caitlin Hutchinson

,
Head of Marketing

Amir Torabi

,
Head of Sales

,

May

23

,

8:00 am

-

8:15 am

PST

8:00 am

-

8:15 am

PST

Introduction

Introduction

Commerce Roundtable Kick Off - S13

Commerce Roundtable Kick Off

Commerce Roundtable Kick Off - S13

Commerce Roundtable Kick Off

Welcome to The Commerce Roundtable Season 13! Purpose, agenda, and event walkthrough.

Welcome to The Commerce Roundtable Season 13! Purpose, agenda, and event walkthrough.

Caitlin Hutchinson

,
Head of Marketing

Amir Torabi

,
Head of Sales

,
1

May

23

,

8:15 am

-

8:55 am

PST

8:15 am

-

8:55 am

PST

Email & SMS Marketing

Email & SMS Marketing

5 Steps To Developing Brand Awareness Using Email & SMS Marketing in 2023

5 Steps To Developing Brand Awareness Using Email & SMS Marketing in 2023

5 Steps To Developing Brand Awareness Using Email & SMS Marketing in 2023

5 Steps To Developing Brand Awareness Using Email & SMS Marketing in 2023

Despite the emergence of new technologies and digital marketing trends, email & SMS continue to yield the highest ROI. Why? Because of its ability to craft lasting, engaging relationships with shoppers new and old.

Join Jimmy Kim and learn how to emulate your brand voice through email campaigns, updated segmentation strategies to create one-of-a-kind customer experiences, new ways to leverage analytics and data-tracking, and how to weave SMS and email together so they work in unison.

Jimmy Kim

,
CEO and Co-Founder

,

,
1

May

23

,

9:10 am

-

9:50 am

PST

9:10 am

-

9:50 am

PST

How to Leverage AI to Scale Your Brand

How to Leverage AI to Scale Your Brand

How to Leverage AI to Scale Your Brand

How to Leverage AI to Scale Your Brand

Since the launch of ChatGPT and a plethora of other AI tools, the AI buzz seems to be everywhere; there’s just no escaping it. Well, we’re here to break down the barriers.

In this session, you’ll learn the top platforms to add to your marketing arsenal, actionable tips to help you kick-start your AI journey, and how to leverage these platforms to maximize your team’s efficiency.

Mia Bobak

,
Head of Tech Partnerships

,

,
1

May

23

,

10:05 am

-

10:45 am

PST

10:05 am

-

10:45 am

PST

Brands Take Note: Sensory Experience is the New CX

Brands Take Note: Sensory Experience is the New CX

Brands Take Note: Sensory Experience is the New CX

Brands Take Note: Sensory Experience is the New CX

In less than one generation, brands’ online relationships with consumers progressed from basic meta-analysis to deeply informed journeys that grab customer attention, providing a sense of connection rivaling the in-person experience.

Brands that recognize and respect this new standard in consumer expectation are poised for success, especially given the increasing (r)evolutionary force of recent AI advancements. In this session, you’ll learn how to leverage advancements in technology to mimic brick-and-mortar experiences and tactics to enhance the customer journey and give your customers a sense of community and belonging.

Ben Marks

,
Director, US & Global Market Development

,

,
1

May

23

,

11:00 am

-

11:40 am

PST

11:00 am

-

11:40 am

PST

From Checkout to Doorstep: How to Deliver Delight and Watch Revenues Ignite

From Checkout to Doorstep: How to Deliver Delight and Watch Revenues Ignite

From Checkout to Doorstep: How to Deliver Delight and Watch Revenues Ignite

From Checkout to Doorstep: How to Deliver Delight and Watch Revenues Ignite

The customer journey starts the moment shoppers land on your site and continues even after delivery.

Join Avi Moskowitz in this session and learn top tips and data-backed best practices for optimizing Shopify brands' checkouts to increase conversion rates and boost revenues and insights into eCommerce fulfillment and logistics to create a delightful customer experience from checkout to doorstep.

Avi Moskowitz

,
Co-Founder & CEO

,

,
1

May

23

,

12:35 pm

-

1:00 pm

PST

12:35 pm

-

1:00 pm

PST

Wrap Up

Wrap Up

Commerce Roundtable Wrap Up - S13

Commerce Roundtable Wrap Up

Commerce Roundtable Wrap Up - S13

Commerce Roundtable Wrap Up

Wrap up & $500 cash prize giveaway!

Wrap up & final $500 cash prize giveaway!

Caitlin Hutchinson

,
Head of Marketing

Amir Torabi

,
Head of Sales

,
1

May

24

,

8:00 am

-

8:15 am

PST

8:00 am

-

8:15 am

PST

Introduction

Introduction

Commerce Roundtable Kick Off - S13

Commerce Roundtable Kick Off

Commerce Roundtable Kick Off - S13

Commerce Roundtable Kick Off

Welcome to The Commerce Roundtable Season 13 - Day 2! Purpose, agenda, and event walkthrough.

Welcome to The Commerce Roundtable Season 13 - Day 2! Purpose, agenda, and event walkthrough.

Caitlin Hutchinson

,
Head of Marketing

Amir Torabi

,
Head of Sales

,
2

May

24

,

8:15 am

-

8:55 am

PST

8:15 am

-

8:55 am

PST

Chemistry that Converts: Fueling Relevance via Email, SMS and Online

Chemistry that Converts: Fueling Relevance via Email, SMS and Online

Chemistry that Converts: Fueling Relevance via Email, SMS and Online

Chemistry that Converts: Fueling Relevance via Email, SMS and Online

Every customer touchpoint is an opportunity to be relevant, which ultimately leads to more conversions.

Join CEO of Crossing Minds Alexandre Robicquet, and learn concrete strategies that eCommerce & marketing leaders can use to increase relevance across web, email, and SMS and tactics to unite your brand messaging and personalization for a cohesive omnichannel experience.

Alexandre Robicquet

,
Alexandre Robicquet, CEO

,

,
2

May

24

,

9:05 am

-

9:45 am

PST

9:05 am

-

9:45 am

PST

From Briefing to Compensation: How to Optimize Your Paid Media Strategy with Micro-Influencers and UGC Creators

From Briefing to Compensation: How to Optimize Your Paid Media Strategy with Micro-Influencers and UGC Creators

From Briefing to Compensation: How to Optimize Your Paid Media Strategy with Micro-Influencers and UGC Creators

From Briefing to Compensation: How to Optimize Your Paid Media Strategy with Micro-Influencers and UGC Creators

In a world where mega influencers have made their mark, it’s become increasingly more difficult for consumers to read authenticity and hand their trust to these large platforms. Enter: the microinfluencer.

In this session, you’ll learn different ways of collaborating with microinfluencers for all stages of the marketing funnel, practical knowledge of how to select microinfluencers, and actionable tips to brief and compensate these creators.

Manana Papiashvili

,
Head of Growth

Thiago Nogueira

,
Customer Success Lead

,
2

May

24

,

10:05 am

-

10:45 am

PST

10:05 am

-

10:45 am

PST

Hacking Growth & Lifetime Value Through Your Existing Customer Base

Hacking Growth & Lifetime Value Through Your Existing Customer Base

Hacking Growth & Lifetime Value Through Your Existing Customer Base

Hacking Growth & Lifetime Value Through Your Existing Customer Base

Customers with an emotional connection to brands have a 306% higher lifetime value.

And one of the most automated and scalable ways of creating those connections is rewarding your customers for their loyalty to your brand. All brands should be celebrating customers throughout their journey, whether they make a purchase, refer a friend, subscribe to email and SMS, or complete a quiz. In this session, you’ll learn how some of the leading brands are achieving sustainable growth, and how these brands keep customers coming back with their referral and loyalty programs.

Adam Ferris

,
Vice President of Revenue

,

,
2

May

24

,

11:00 am

-

11:40 am

PST

11:00 am

-

11:40 am

PST

The Great AI Debate & The Future of Email (Fireside Chat)

The Great AI Debate & The Future of Email (Fireside Chat)

The Great AI Debate & The Future of Email (Fireside Chat)

The Great AI Debate & The Future of Email (Fireside Chat)

Let’s look into the eCommerce crystal ball...

Join Sendlane CEO & Co-Founder, Jimmy Kim with email and eCommerce expert, Chase Dimond, for a fireside chat on what lies ahead for email marketing. From deliverability and automation to customer support and data, get the latest insights to crush your strategy for 2023 & beyond.

Jimmy Kim

,
CEO and Co-Founder

Chase Dimond

,
Ecommerce Email Marketing Nerd

,
2

May

24

,

12:35 pm

-

1:00 pm

PST

12:35 pm

-

1:00 pm

PST

Wrap Up

Wrap Up

Commerce Roundtable Wrap Up - S13

Commerce Roundtable Wrap Up

Commerce Roundtable Wrap Up - S13

Commerce Roundtable Wrap Up

Wrap up & final $500 cash prize giveaway!

Wrap up & final $500 cash prize giveaway!

Caitlin Hutchinson

,
Head of Marketing

Amir Torabi

,
Head of Sales

,
2

What you missed

Register today and get access to

High Value Learning

10+ hours of curated educational sessions on how to recession-proof your business.

1-on-1 Sessions

Directly connect with our experts via personal breakout sessions.

Ecom Expert Speakers

Learn from experts with 100+ years combined experience.

$5,000+ Worth of Giveaways

iPad, DJI Drone, Breville Nespresso, Pi Pizza Oven, AirPod Pro Max, Cash Prizes and more!

Networking

Connect with and learn from peers and eCom marketers across the globe.

Live Q&A

Every session includes an opportunity for live Q&A with our expert speakers.

Frequently Asked Questions

Is this an online event?
How do I access the live event?
Can I ask questions to the speakers?
Do I have to attend the entire event?
Do I get access to future events?
Can I rewatch the event afterward?