Season
6

Tue, September 21, 2021 | 7:00 AM - 2:50 PM PST

Maximizing Black Friday in 2021

Prep for Black Friday 2021 & drive 30% more revenue this holiday shopping season

1,000+
Attendees
10
Educational
Sessions
10
eCommmerce
Experts
12
High-Tech
Giveaways
1,000+
Attendees
10
Educational Sessions
10
eCommmerce Experts
12
High-Tech
Giveaways

The most wonderful time of the year is just around the corner! Is your eCommerce business ready for the biggest retail event of 2021?

Join us for Commerce Roundtable Season 6: Maximizing Black Friday in 2021 to prepare for the surge in online shopping, develop your holiday marketing roadmap, learn how to design a cohesive customer experience across all your channels, and most importantly skyrocket your holiday revenue!

Access 6 educational sessions and learn from 6 eCommerce/tech experts on building and maintaining holiday momentum.

Learn more
“A fabulous wealth of knowledge and experience that I can take away and apply to my own eCommerce business wrapped up in a slick, well-managed event. 10/10 would recommend!”
Tori J
,
Business Owner
“A+ content. I walk away from every Sendlane event feeling like I just paid a lot of money to receive this knowledge. A class example of an industry thought leader.”
Blake I
,
Growth Marketing Lead
“The Commerce Roundtable provided information that you can't just find online with a quick search. Insights that are learned over time through experts themselves.”
Kiara B
,
Marketing Expert

Commerce Roundtable Agenda

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September

21

,

7:00 am

-

7:15 am

PST

Introduction

Introduction

Commerce Roundtable Kick Off - S6

Commerce Roundtable Kick Off

Commerce Roundtable Kick Off - S6

Commerce Roundtable Kick Off

Welcome to The Commerce Roundtable Season 6! Purpose, agenda, and event walkthrough.

Caitlin Hutchinson

,
Head of Marketing

Amir Torabi

,
Head of Sales

,

September

21

,

7:15 am

-

7:55 am

PST

Advertising & Strategy

Advertising & Strategy

The Only 4 Ad Copy Types that Always Convert Any Audience

The Only 4 Ad Copy Types that Always Convert Any Audience

With the influx of online holiday shopping, comes an influx of holiday marketing advertisements. In a sea of competing holiday promotions, how can you make your Ad campaigns stand above the rest all while maintaining a cost effective marketing return? In this session, you will learn: What you should A/B test on your Ad Copy - and what you should always have written on your Ad Copy so you don't lose conversions The Amazon.com review strategy that makes your Ad Copy fail-proof (Tip: it works for literally EVERY single eCommerce niche)

Travis Chambers

,
Founder, Chamber.media

,

,

September

21

,

8:05 am

-

8:45 am

PST

Paid Media Strategy

Paid Media Strategy

5 Facebook Ad Secrets to Generate the BFCM Results You Want

5 Facebook Ad Secrets to Generate the BFCM Results You Want

Tim Burd

,
CEO & Co-Founder, AdLeaks

,

,

September

21

,

8:55 am

-

9:35 am

PST

Margin Strategy

Margin Strategy

Holiday eCommerce Margin Strategy: Pricing vs. Worth

Holiday eCommerce Margin Strategy: Pricing vs. Worth

Rick Wilson is the CEO of Miva, creator of an enterprise eCommerce platform with thousands of high-volume clients. As we approach holiday 2021, Rick reveals the number one issue that retailers have shared with him ahead of the year-end selling blowout: pricing. In this session, you’ll learn: How to navigate topsy-turvy consumer demand and the new realities of supply chain disruptions and fulfillment costs Actionable advice for setting margins that reflect those realities How to craft a winning pricing strategy to prepare for a record-setting holiday shopping season

Rick Wilson

,
CEO, Miva

,

,

September

21

,

9:45 am

-

10:25 am

PST

Email & SMS Marketing

Email & SMS Marketing

Your 2021 Black Friday & Holiday Email Marketing Strategy - Timing, Messaging, and Cadence

Your 2021 Black Friday & Holiday Email Marketing Strategy - Timing, Messaging, and Cadence

When it comes to Black Friday and holiday email marketing, a spot in the inbox is prime real estate. But to win the fight for the sale, you’ll first need a winning email strategy. In this session, you’ll learn: When and how often to send your holiday campaigns Best practices for crafting holiday email copywriting that converts Tactics to optimize your email strategy to increase engagement and maximize revenue with every send

Jimmy Kim

,
CEO and Co-Founder

,

,

September

21

,

10:35 am

-

11:15 am

PST

September

21

,

11:25 am

-

12:05 pm

PST

On Site Personalization

On Site Personalization

How to Maximize On-site Conversions During BFCM & Beyond

How to Maximize On-site Conversions During BFCM & Beyond

In an increasingly competitive digital buying world, improving the customer experience stands at the forefront of conversion rate optimization, especially during the holiday shopping season. In this session, you’ll learn: Pre BFCM On-site Prep work & Timeline How to leverage early Sales for Extended Shopping Season BFCM Weekend On-Site Best Practices Post-BFCM Follow-Ups & starting the new year off with a bang How to turn any first-time holiday customers into repeat purchasers

Kelsey Stapleton

,
Director of Customer Success, Justuno

,

,

September

21

,

12:15 pm

-

12:55 pm

PST

September

21

,

1:05 pm

-

1:45 pm

PST

Fulfillment

Fulfillment

5 Holiday Fulfillment Tips for Resilient Operations & Post-Holiday Retention

5 Holiday Fulfillment Tips for Resilient Operations & Post-Holiday Retention

eCommerce order volume is set to break new records this holiday season, despite supply chain setbacks, an ongoing pandemic, and widespread economic hardship. With unprecedented Q4 uncertainty, how do you guarantee inventory availability and fulfillment capacity? Tune in to this session to learn: -How to guarantee inventory availability with staggering supply and demand -How to provide fast, reliable fulfillment in an unpredictable market -Tactics to maintain consistent operations and boost retention post-holiday But eCommerce growth depends on fast, consistent, and reliable fulfillment. With unprecedented Q4 uncertainty, how do you guarantee inventory availability and fulfillment capacity? Tune in to learn the five holiday fulfillment tips for resilient operations, post-holiday retention, and last-mile success from ShipBob CMO Casey Armstrong.

Casey Armstrong

,
CMO, ShipBob

,

,

September

21

,

1:45 pm

-

2:00 pm

PST

Wrap Up

Wrap Up

Commerce Roundtable Wrap Up - S6

Commerce Roundtable Wrap Up

Commerce Roundtable Wrap Up - S6

Commerce Roundtable Wrap Up

Caitlin Hutchinson

,
Head of Marketing

Amir Torabi

,
Head of Sales

,

January

24

,

8:00 am

-

8:15 am

PST

8:00 am

-

8:15 am

PST

Introduction

Introduction

Commerce Roundtable Kick Off - S11

Commerce Roundtable Kick Off

Commerce Roundtable Kick Off - S11

Commerce Roundtable Kick Off

Welcome to The Commerce Roundtable Season 11! Purpose, agenda, and event walkthrough.

Welcome to The Commerce Roundtable Season 11! Purpose, agenda, and event walkthrough.

Caitlin Hutchinson

,
Head of Marketing

Amir Torabi

,
Head of Sales

,
1

January

24

,

8:15 am

-

8:55 am

PST

8:15 am

-

8:55 am

PST

Email & SMS Marketing

Email & SMS Marketing

Email & SMS Marketing Forecast: 5 Predictions for 2023

Email & SMS Marketing Forecast: 5 Predictions for 2023

Email & SMS Marketing Forecast: 5 Predictions for 2023

Email & SMS Marketing Forecast: 5 Predictions for 2023

Let’s look into the eCommerce crystal ball... big changes are coming to eCommerce and Sendlane CEO & Co-Founder, Jimmy Kim, wants to make sure you are prepared for what lies ahead!

In this session, you’ll learn his key predictions and tactics for: - Leveling up your customer support, finding connections and breaking through limited purchasing power - Leveraging customer data for a fresh view-point on hyper-personalization - Key automations for 2023 and how to think bigger than average campaigns and flows - Avoiding the 3 major problems retailers face with unification - Top deliverability challenges and 10 tips to deliver emails better

Jimmy Kim

,
CEO and Co-Founder

,

,
1

January

24

,

9:10 am

-

9:50 am

PST

9:10 am

-

9:50 am

PST

Landing Pages

Landing Pages

Why Your Landing Pages Aren’t Converting & How to 3x Your Conversions in 2023

Why Your Landing Pages Aren’t Converting & How to 3x Your Conversions in 2023

Why Your Landing Pages Aren’t Converting & How to 3x Your Conversions in 2023

Why Your Landing Pages Aren’t Converting & How to 3x Your Conversions in 2023

In this session, Dillon will be diving into how landing pages can lock more efficient advertising spend, raise AOV, ROAS and your CFO's eyebrows in 2023.

In this session, Dillon will be diving into how landing pages can lock more efficient advertising spend, raise AOV, ROAS and your CFO's eyebrows in 2023.

Dillon Duchesne

,
Head of Business Development & Partnerships

,

,
1

January

24

,

10:05 am

-

10:45 am

PST

10:05 am

-

10:45 am

PST

Creator Marketing

Creator Marketing

The Future of Creator Marketing & How to Collect & Monetize UGC for Your Brand

The Future of Creator Marketing & How to Collect & Monetize UGC for Your Brand

The Future of Creator Marketing & How to Collect & Monetize UGC for Your Brand

The Future of Creator Marketing & How to Collect & Monetize UGC for Your Brand

In this session with Danil Sliukov and Manana Papiashvili, you’ll learn wow to work effectively with micro-influencers and UGC creators for posting, UGC, and whitelisted ads, and how to find, choose, brief and compensate them fairly.

Last year, almost half of US adults purchased a product on social media. To top that, the social commerce industry is predicted to surpass $3 Trillion before decade’s end. The time is now to optimize your channels and cash in on the growing popularity of social commerce. In this session with Danil Sliukov and Manana Papiashvili, you’ll learn wow to work effectively with micro-influencers and UGC creators for posting, UGC, and whitelisted ads, and how to find, choose, brief and compensate them fairly.

Danil Saliukov

,
CEO & Co-Founder

Manana Papiashvili

,
Head of Growth

,
1

January

24

,

11:00 am

-

11:40 am

PST

11:00 am

-

11:40 am

PST

Fulfillment

Fulfillment

Smooth Sailings into 2023: Leveraging Fulfillment to Create a Seamless Business Flow

Smooth Sailings into 2023: Leveraging Fulfillment to Create a Seamless Business Flow

Smooth Sailings into 2023: Leveraging Fulfillment to Create a Seamless Business Flow

Smooth Sailings into 2023: Leveraging Fulfillment to Create a Seamless Business Flow

Review the most recent findings from Cyber Week 2022 with Krista Pisciotta at ShipBob and unlock how to use that data to inform the year ahead.

Navigating the complex and unpredictable landscape of shipping and fullfilment remains to be one of the top challenges digital retailers face year over year. In this session, you’ll learn tips to create a lean supply chain, strategies to build a memorable (and sustainable) unboxing experience, and the playbook to getting, and staying, ahead this year.

Krista Pisciotta

,
Technology Partner Manager

,

,
1

January

24

,

11:55 am

-

12:35 pm

PST

11:55 am

-

12:35 pm

PST

Abandoned Cart Revenue

Abandoned Cart Revenue

The Evolution of the Abandoned Cart: Grow Your Abandonment Revenue by 5-10x

The Evolution of the Abandoned Cart: Grow Your Abandonment Revenue by 5-10x

The Evolution of the Abandoned Cart: Grow Your Abandonment Revenue by 5-10x

The Evolution of the Abandoned Cart: Grow Your Abandonment Revenue by 5-10x

In this session, Adam is going to teach you how to grow your email list 20x faster than you're doing right now, steps to set up the Seven Fundamental Flows, and his secrets to harness the power of identity to juice your returns.

Finding harmony between retention and acquisition is crucial for any eCommerce owner stepping into 2023. In this session, Adam is going to teach you how to grow your email list 20x faster than you're doing right now, steps to set up the Seven Fundamental Flows, and his secrets to harness the power of identity to juice your returns.

Adam Robinson

,
Founder & CEO

,

,
1

January

24

,

12:35 pm

-

12:50 pm

PST

12:35 pm

-

12:50 pm

PST

Wrap Up

Wrap Up

Commerce Roundtable Wrap Up - S11

Commerce Roundtable Wrap Up

Commerce Roundtable Wrap Up - S11

Commerce Roundtable Wrap Up

Wrap up & $500 cash prize giveaway!

Wrap up & final $500 cash prize giveaway!

Caitlin Hutchinson

,
Head of Marketing

Amir Torabi

,
Head of Sales

,
1

January

25

,

8:00 am

-

8:15 am

PST

8:00 am

-

8:15 am

PST

Introduction

Introduction

Commerce Roundtable Kick Off - S11

Commerce Roundtable Kick Off

Commerce Roundtable Kick Off - S11

Commerce Roundtable Kick Off

Welcome to The Commerce Roundtable Season 11 - Day 2! Purpose, agenda, and event walkthrough.

Welcome to The Commerce Roundtable Season 11 - Day 2! Purpose, agenda, and event walkthrough.

Caitlin Hutchinson

,
Head of Marketing

Amir Torabi

,
Head of Sales

,
2

January

25

,

8:15 am

-

8:55 am

PST

8:15 am

-

8:55 am

PST

Email & SMS Marketing

Email & SMS Marketing

SMS & Retention: Your Guide to Keeping Customers Longer & Driving More Sales

SMS & Retention: Your Guide to Keeping Customers Longer & Driving More Sales

SMS & Retention: Your Guide to Keeping Customers Longer & Driving More Sales

SMS & Retention: Your Guide to Keeping Customers Longer & Driving More Sales

In this session, Zohaib will cover how to figure out the cadence of sending SMS marketing messages to find the equilibrium of driving consistent revenue and lowering costs while lowering your unsubscribe/spam rate for SMS using existing sales data.

In this session, Zohaib will cover how to figure out the cadence of sending SMS marketing messages to find the equilibrium of driving consistent revenue and lowering costs while lowering your unsubscribe/spam rate for SMS using existing sales data.

Zohaib Rattu

,
Senior Product Manager

,

,
2

January

25

,

9:10 am

-

9:50 am

PST

9:10 am

-

9:50 am

PST

Customer Service

Customer Service

Customer Support Only Boosting Retention is So Last Year

Customer Support Only Boosting Retention is So Last Year

Customer Support Only Boosting Retention is So Last Year

Customer Support Only Boosting Retention is So Last Year

This session with Rohan Kapoor will teach you tactics to start monetizing support initiated interactions to survive in the current landscape and tips to build a CX program that delivers consistently exception CX to your customers.

Customer support & great customer care are obviously critical for CSAT, LTV, and overall retention. Accordingly, the #1 goal for eCommerce brands has been to evolve their customer experience program. However, "just delivering" great care through your CX program is no longer enough. This session with Rohan Kapoor will teach you tactics to start monetizing support initiated interactions to survive in the current landscape and tips to build a CX program that delivers consistently exception CX to your customers.

Rohan Kapoor

,
Senior Platform Partnerships Manager

,

,
2

January

25

,

10:05 am

-

10:45 am

PST

10:05 am

-

10:45 am

PST

Marketing Attribution

Marketing Attribution

Critical Attribution Mistakes to Avoid in 2023

Critical Attribution Mistakes to Avoid in 2023

Critical Attribution Mistakes to Avoid in 2023

Critical Attribution Mistakes to Avoid in 2023

Join Sameen Karim, Head of Product at Rockerbox, to learn about the top industry trends for advertising in 2023, and critical attribution mistakes to avoid.

The advertising landscape in 2023 is changing rapidly, which means the attribution landscape is as well. CPMs are trending down, so how can you make the most of your ad spend? Join Sameen Karim, Head of Product at Rockerbox, to learn about the top industry trends for advertising in 2023, and critical attribution mistakes to avoid. He will cover the increasing value of UGC (and why it's critical to measure it correctly), search trends (moving beyond just bottom of funnel), the best measurement approaches and more.

Sameen Karim

,
Head of Product

,

,
2

January

25

,

11:00 am

-

11:40 am

PST

11:00 am

-

11:40 am

PST

Advertising & Strategy

Advertising & Strategy

Best Practices for Scaling Ads in 2023

Best Practices for Scaling Ads in 2023

Best Practices for Scaling Ads in 2023

Best Practices for Scaling Ads in 2023

In this session you'll learn best practices for scaling Meta Ads in 2023: including creatives, account structure, and what levers to pull and when.

In this session you'll learn best practices for scaling Meta Ads in 2023: including creatives, account structure, and what levers to pull and when.

Matt "Malby" Malby

,
Head of Advertising

,

,
2

January

25

,

11:40 am

-

12:00 pm

PST

11:40 am

-

12:00 pm

PST

Wrap Up

Wrap Up

Commerce Roundtable Wrap Up - S11

Commerce Roundtable Wrap Up

Commerce Roundtable Wrap Up - S11

Commerce Roundtable Wrap Up

Wrap up & final $500 cash prize giveaway!

Wrap up & final $500 cash prize giveaway!

Caitlin Hutchinson

,
Head of Marketing

Amir Torabi

,
Head of Sales

,
2

What you missed

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