Tue, September 21, 2021 | 7:00 AM - 2:50 PM PST
Maximizing Black Friday in 2021
Prep for Black Friday 2021 & drive 30% more revenue this holiday shopping season

Sessions
Experts
Giveaways
Giveaways
The most wonderful time of the year is just around the corner! Is your eCommerce business ready for the biggest retail event of 2021?
Join us for Commerce Roundtable Season 6: Maximizing Black Friday in 2021 to prepare for the surge in online shopping, develop your holiday marketing roadmap, learn how to design a cohesive customer experience across all your channels, and most importantly skyrocket your holiday revenue!
Access 6 educational sessions and learn from 6 eCommerce/tech experts on building and maintaining holiday momentum.
6
Sessions
6
eCommerce Experts
5
Hours of Content
8
High-tech Giveaways
Commerce Roundtable Agenda
September
21
,
7:00 am
-
7:15 am
PST
Introduction
Introduction
Commerce Roundtable Kick Off - S6
Commerce Roundtable Kick Off
Commerce Roundtable Kick Off - S6
Commerce Roundtable Kick Off

Caitlin Hutchinson

Amir Torabi
September
21
,
7:15 am
-
7:55 am
PST
Advertising & Strategy
Advertising & Strategy
The Only 4 Ad Copy Types that Always Convert Any Audience
The Only 4 Ad Copy Types that Always Convert Any Audience

Travis Chambers
September
21
,
8:05 am
-
8:45 am
PST
Paid Media Strategy
Paid Media Strategy
5 Facebook Ad Secrets to Generate the BFCM Results You Want
5 Facebook Ad Secrets to Generate the BFCM Results You Want

Tim Burd
September
21
,
8:55 am
-
9:35 am
PST
Margin Strategy
Margin Strategy
Holiday eCommerce Margin Strategy: Pricing vs. Worth
Holiday eCommerce Margin Strategy: Pricing vs. Worth

Rick Wilson
September
21
,
9:45 am
-
10:25 am
PST
Email & SMS Marketing
Email & SMS Marketing
Your 2021 Black Friday & Holiday Email Marketing Strategy - Timing, Messaging, and Cadence
Your 2021 Black Friday & Holiday Email Marketing Strategy - Timing, Messaging, and Cadence

Jimmy Kim
September
21
,
10:35 am
-
11:15 am
PST
Paid Media Strategy
Paid Media Strategy
Creating a Paid Media Marketing Plan for an Unpredictable Holiday
Creating a Paid Media Marketing Plan for an Unpredictable Holiday

Udayan Bose
September
21
,
11:25 am
-
12:05 pm
PST
On Site Personalization
On Site Personalization
How to Maximize On-site Conversions During BFCM & Beyond
How to Maximize On-site Conversions During BFCM & Beyond

Kelsey Stapleton
September
21
,
12:15 pm
-
12:55 pm
PST
Creator Management
Creator Management
The Evolution of Creator Marketing and How it Drives Holiday Sales
The Evolution of Creator Marketing and How it Drives Holiday Sales

Katya Allison
September
21
,
1:05 pm
-
1:45 pm
PST
Fulfillment
Fulfillment
5 Holiday Fulfillment Tips for Resilient Operations & Post-Holiday Retention
5 Holiday Fulfillment Tips for Resilient Operations & Post-Holiday Retention

Casey Armstrong
September
21
,
1:45 pm
-
2:00 pm
PST
Wrap Up
Wrap Up
Commerce Roundtable Wrap Up - S6
Commerce Roundtable Wrap Up
Commerce Roundtable Wrap Up - S6
Commerce Roundtable Wrap Up

Caitlin Hutchinson

Amir Torabi
January
24
,
8:00 am
-
8:15 am
PST
8:00 am
-
8:15 am
PST
Introduction
Introduction
Commerce Roundtable Kick Off - S11
Commerce Roundtable Kick Off
Commerce Roundtable Kick Off - S11
Commerce Roundtable Kick Off

Caitlin Hutchinson

Amir Torabi
January
24
,
8:15 am
-
8:55 am
PST
8:15 am
-
8:55 am
PST
Email & SMS Marketing
Email & SMS Marketing
Email & SMS Marketing Forecast: 5 Predictions for 2023
Email & SMS Marketing Forecast: 5 Predictions for 2023
Email & SMS Marketing Forecast: 5 Predictions for 2023
Email & SMS Marketing Forecast: 5 Predictions for 2023

Jimmy Kim
January
24
,
9:10 am
-
9:50 am
PST
9:10 am
-
9:50 am
PST
Landing Pages
Landing Pages
Why Your Landing Pages Aren’t Converting & How to 3x Your Conversions in 2023
Why Your Landing Pages Aren’t Converting & How to 3x Your Conversions in 2023
Why Your Landing Pages Aren’t Converting & How to 3x Your Conversions in 2023
Why Your Landing Pages Aren’t Converting & How to 3x Your Conversions in 2023

Dillon Duchesne
January
24
,
10:05 am
-
10:45 am
PST
10:05 am
-
10:45 am
PST
Creator Marketing
Creator Marketing
The Future of Creator Marketing & How to Collect & Monetize UGC for Your Brand
The Future of Creator Marketing & How to Collect & Monetize UGC for Your Brand
The Future of Creator Marketing & How to Collect & Monetize UGC for Your Brand
The Future of Creator Marketing & How to Collect & Monetize UGC for Your Brand

Danil Saliukov

Manana Papiashvili
January
24
,
11:00 am
-
11:40 am
PST
11:00 am
-
11:40 am
PST
Fulfillment
Fulfillment
Smooth Sailings into 2023: Leveraging Fulfillment to Create a Seamless Business Flow
Smooth Sailings into 2023: Leveraging Fulfillment to Create a Seamless Business Flow
Smooth Sailings into 2023: Leveraging Fulfillment to Create a Seamless Business Flow
Smooth Sailings into 2023: Leveraging Fulfillment to Create a Seamless Business Flow

Krista Pisciotta
January
24
,
11:55 am
-
12:35 pm
PST
11:55 am
-
12:35 pm
PST
Abandoned Cart Revenue
Abandoned Cart Revenue
The Evolution of the Abandoned Cart: Grow Your Abandonment Revenue by 5-10x
The Evolution of the Abandoned Cart: Grow Your Abandonment Revenue by 5-10x
The Evolution of the Abandoned Cart: Grow Your Abandonment Revenue by 5-10x
The Evolution of the Abandoned Cart: Grow Your Abandonment Revenue by 5-10x

Adam Robinson
January
24
,
12:35 pm
-
12:50 pm
PST
12:35 pm
-
12:50 pm
PST
Wrap Up
Wrap Up
Commerce Roundtable Wrap Up - S11
Commerce Roundtable Wrap Up
Commerce Roundtable Wrap Up - S11
Commerce Roundtable Wrap Up

Caitlin Hutchinson

Amir Torabi
January
25
,
8:00 am
-
8:15 am
PST
8:00 am
-
8:15 am
PST
Introduction
Introduction
Commerce Roundtable Kick Off - S11
Commerce Roundtable Kick Off
Commerce Roundtable Kick Off - S11
Commerce Roundtable Kick Off

Caitlin Hutchinson

Amir Torabi
January
25
,
8:15 am
-
8:55 am
PST
8:15 am
-
8:55 am
PST
Email & SMS Marketing
Email & SMS Marketing
SMS & Retention: Your Guide to Keeping Customers Longer & Driving More Sales
SMS & Retention: Your Guide to Keeping Customers Longer & Driving More Sales
SMS & Retention: Your Guide to Keeping Customers Longer & Driving More Sales
SMS & Retention: Your Guide to Keeping Customers Longer & Driving More Sales
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Zohaib Rattu
January
25
,
9:10 am
-
9:50 am
PST
9:10 am
-
9:50 am
PST
Customer Service
Customer Service
Customer Support Only Boosting Retention is So Last Year
Customer Support Only Boosting Retention is So Last Year
Customer Support Only Boosting Retention is So Last Year
Customer Support Only Boosting Retention is So Last Year

Rohan Kapoor
January
25
,
10:05 am
-
10:45 am
PST
10:05 am
-
10:45 am
PST
Marketing Attribution
Marketing Attribution
Critical Attribution Mistakes to Avoid in 2023
Critical Attribution Mistakes to Avoid in 2023
Critical Attribution Mistakes to Avoid in 2023
Critical Attribution Mistakes to Avoid in 2023

Sameen Karim
January
25
,
11:00 am
-
11:40 am
PST
11:00 am
-
11:40 am
PST
Advertising & Strategy
Advertising & Strategy
Best Practices for Scaling Ads in 2023
Best Practices for Scaling Ads in 2023
Best Practices for Scaling Ads in 2023
Best Practices for Scaling Ads in 2023

Matt "Malby" Malby
January
25
,
11:40 am
-
12:00 pm
PST
11:40 am
-
12:00 pm
PST
Wrap Up
Wrap Up
Commerce Roundtable Wrap Up - S11
Commerce Roundtable Wrap Up
Commerce Roundtable Wrap Up - S11
Commerce Roundtable Wrap Up

Caitlin Hutchinson

Amir Torabi
What you missed
Register today and get access to
High Value Learning
10+ hours of curated educational sessions on how to recession-proof your business.
1-on-1 Sessions
Directly connect with our experts via personal breakout sessions.
Ecom Expert Speakers
Learn from experts with 100+ years combined experience.
$5,000+ Worth of Giveaways
iPad, Oculus Quest, AirPod Pro Max, Nintendo Switch, Cash Prizes and more!
Networking
Connect with and learn from peers and eCom marketers across the globe.
Live Q&A
Every session includes an opportunity for live Q&A with our expert speakers.