Tue, September 21, 2021 | 7:00 AM - 2:50 PM PST
Maximizing Black Friday in 2021
Prep for Black Friday 2021 & drive 30% more revenue this holiday shopping season

Sessions
Experts
Giveaways
Giveaways
The most wonderful time of the year is just around the corner! Is your eCommerce business ready for the biggest retail event of 2021?
Join us for Commerce Roundtable Season 6: Maximizing Black Friday in 2021 to prepare for the surge in online shopping, develop your holiday marketing roadmap, learn how to design a cohesive customer experience across all your channels, and most importantly skyrocket your holiday revenue!
Access 6 educational sessions and learn from 6 eCommerce/tech experts on building and maintaining holiday momentum.
6
Sessions
6
eCommerce Experts
5
Hours of Content
8
High-tech Giveaways
Commerce Roundtable Agenda
September
21
,
7:00 am
-
7:15 am
PST
Introduction
Introduction
Commerce Roundtable Kick Off - S6
Commerce Roundtable Kick Off
Commerce Roundtable Kick Off - S6
Commerce Roundtable Kick Off

Caitlin Hutchinson
.png)
Amir Torabi
September
21
,
7:15 am
-
7:55 am
PST
Advertising & Strategy
Advertising & Strategy
The Only 4 Ad Copy Types that Always Convert Any Audience
The Only 4 Ad Copy Types that Always Convert Any Audience

Travis Chambers
September
21
,
8:05 am
-
8:45 am
PST
Paid Media Strategy
Paid Media Strategy
5 Facebook Ad Secrets to Generate the BFCM Results You Want
5 Facebook Ad Secrets to Generate the BFCM Results You Want

Tim Burd
September
21
,
8:55 am
-
9:35 am
PST
Margin Strategy
Margin Strategy
Holiday eCommerce Margin Strategy: Pricing vs. Worth
Holiday eCommerce Margin Strategy: Pricing vs. Worth

Rick Wilson
September
21
,
9:45 am
-
10:25 am
PST
Email & SMS Marketing
Email & SMS Marketing
Your 2021 Black Friday & Holiday Email Marketing Strategy - Timing, Messaging, and Cadence
Your 2021 Black Friday & Holiday Email Marketing Strategy - Timing, Messaging, and Cadence

Jimmy Kim
September
21
,
10:35 am
-
11:15 am
PST
Paid Media Strategy
Paid Media Strategy
Creating a Paid Media Marketing Plan for an Unpredictable Holiday
Creating a Paid Media Marketing Plan for an Unpredictable Holiday

Udayan Bose
September
21
,
11:25 am
-
12:05 pm
PST
On Site Personalization
On Site Personalization
How to Maximize On-site Conversions During BFCM & Beyond
How to Maximize On-site Conversions During BFCM & Beyond

Kelsey Stapleton
September
21
,
12:15 pm
-
12:55 pm
PST
Creator Management
Creator Management
The Evolution of Creator Marketing and How it Drives Holiday Sales
The Evolution of Creator Marketing and How it Drives Holiday Sales

Katya Allison
September
21
,
1:05 pm
-
1:45 pm
PST
Fulfillment
Fulfillment
5 Holiday Fulfillment Tips for Resilient Operations & Post-Holiday Retention
5 Holiday Fulfillment Tips for Resilient Operations & Post-Holiday Retention

Casey Armstrong
September
21
,
1:45 pm
-
2:00 pm
PST
Wrap Up
Wrap Up
Commerce Roundtable Wrap Up - S6
Commerce Roundtable Wrap Up
Commerce Roundtable Wrap Up - S6
Commerce Roundtable Wrap Up

Caitlin Hutchinson
.png)
Amir Torabi
May
23
,
8:00 am
-
8:15 am
PST
8:00 am
-
8:15 am
PST
Introduction
Introduction
Commerce Roundtable Kick Off - S13
Commerce Roundtable Kick Off
Commerce Roundtable Kick Off - S13
Commerce Roundtable Kick Off

Caitlin Hutchinson
.png)
Amir Torabi
May
23
,
8:15 am
-
8:55 am
PST
8:15 am
-
8:55 am
PST
Email & SMS Marketing
Email & SMS Marketing
5 Steps To Developing Brand Awareness Using Email & SMS Marketing in 2023
5 Steps To Developing Brand Awareness Using Email & SMS Marketing in 2023
5 Steps To Developing Brand Awareness Using Email & SMS Marketing in 2023
5 Steps To Developing Brand Awareness Using Email & SMS Marketing in 2023

Jimmy Kim
May
23
,
9:10 am
-
9:50 am
PST
9:10 am
-
9:50 am
PST
How to Leverage AI to Scale Your Brand
How to Leverage AI to Scale Your Brand
How to Leverage AI to Scale Your Brand
How to Leverage AI to Scale Your Brand

Mia Bobak
May
23
,
10:05 am
-
10:45 am
PST
10:05 am
-
10:45 am
PST
Brands Take Note: Sensory Experience is the New CX
Brands Take Note: Sensory Experience is the New CX
Brands Take Note: Sensory Experience is the New CX
Brands Take Note: Sensory Experience is the New CX

Ben Marks
May
23
,
11:00 am
-
11:40 am
PST
11:00 am
-
11:40 am
PST
From Checkout to Doorstep: How to Deliver Delight and Watch Revenues Ignite
From Checkout to Doorstep: How to Deliver Delight and Watch Revenues Ignite
From Checkout to Doorstep: How to Deliver Delight and Watch Revenues Ignite
From Checkout to Doorstep: How to Deliver Delight and Watch Revenues Ignite

Avi Moskowitz
May
23
,
12:35 pm
-
1:00 pm
PST
12:35 pm
-
1:00 pm
PST
Wrap Up
Wrap Up
Commerce Roundtable Wrap Up - S13
Commerce Roundtable Wrap Up
Commerce Roundtable Wrap Up - S13
Commerce Roundtable Wrap Up

Caitlin Hutchinson
.png)
Amir Torabi
May
24
,
8:00 am
-
8:15 am
PST
8:00 am
-
8:15 am
PST
Introduction
Introduction
Commerce Roundtable Kick Off - S13
Commerce Roundtable Kick Off
Commerce Roundtable Kick Off - S13
Commerce Roundtable Kick Off

Caitlin Hutchinson
.png)
Amir Torabi
May
24
,
8:15 am
-
8:55 am
PST
8:15 am
-
8:55 am
PST
Chemistry that Converts: Fueling Relevance via Email, SMS and Online
Chemistry that Converts: Fueling Relevance via Email, SMS and Online
Chemistry that Converts: Fueling Relevance via Email, SMS and Online
Chemistry that Converts: Fueling Relevance via Email, SMS and Online

Alexandre Robicquet
May
24
,
9:05 am
-
9:45 am
PST
9:05 am
-
9:45 am
PST
From Briefing to Compensation: How to Optimize Your Paid Media Strategy with Micro-Influencers and UGC Creators
From Briefing to Compensation: How to Optimize Your Paid Media Strategy with Micro-Influencers and UGC Creators
From Briefing to Compensation: How to Optimize Your Paid Media Strategy with Micro-Influencers and UGC Creators
From Briefing to Compensation: How to Optimize Your Paid Media Strategy with Micro-Influencers and UGC Creators

Manana Papiashvili

Thiago Nogueira
May
24
,
10:05 am
-
10:45 am
PST
10:05 am
-
10:45 am
PST
Hacking Growth & Lifetime Value Through Your Existing Customer Base
Hacking Growth & Lifetime Value Through Your Existing Customer Base
Hacking Growth & Lifetime Value Through Your Existing Customer Base
Hacking Growth & Lifetime Value Through Your Existing Customer Base
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Adam Ferris
May
24
,
11:00 am
-
11:40 am
PST
11:00 am
-
11:40 am
PST
The Great AI Debate & The Future of Email (Fireside Chat)
The Great AI Debate & The Future of Email (Fireside Chat)
The Great AI Debate & The Future of Email (Fireside Chat)
The Great AI Debate & The Future of Email (Fireside Chat)

Jimmy Kim

Chase Dimond
May
24
,
12:35 pm
-
1:00 pm
PST
12:35 pm
-
1:00 pm
PST
Wrap Up
Wrap Up
Commerce Roundtable Wrap Up - S13
Commerce Roundtable Wrap Up
Commerce Roundtable Wrap Up - S13
Commerce Roundtable Wrap Up

Caitlin Hutchinson
.png)
Amir Torabi
What you missed
Register today and get access to
High Value Learning
10+ hours of curated educational sessions on how to recession-proof your business.
1-on-1 Sessions
Directly connect with our experts via personal breakout sessions.
Ecom Expert Speakers
Learn from experts with 100+ years combined experience.
$5,000+ Worth of Giveaways
iPad, DJI Drone, Breville Nespresso, Pi Pizza Oven, AirPod Pro Max, Cash Prizes and more!
Networking
Connect with and learn from peers and eCom marketers across the globe.
Live Q&A
Every session includes an opportunity for live Q&A with our expert speakers.