Season
6

Tue, September 21, 2021 | 7:00 AM - 2:50 PM PST

Maximizing Black Friday in 2021

Prep for Black Friday 2021 & drive 30% more revenue this holiday shopping season

The most wonderful time of the year is just around the corner! Is your eCommerce business ready for the biggest retail event of 2021?

Join us for Commerce Roundtable Season 6: Maximizing Black Friday in 2021 to prepare for the surge in online shopping, develop your holiday marketing roadmap, learn how to design a cohesive customer experience across all your channels, and most importantly skyrocket your holiday revenue!

Access 6 educational sessions and learn from 6 eCommerce/tech experts on building and maintaining holiday momentum.

Learn more

$249

Tue
,
September 21, 2021
7:00 am
-
2:00 pm
PST
  • 8 curated educational sessions
  • Learn from experts with 100+ years combined experience
  • 5+ hours of valuable content
  • 8 high-tech giveaways
RewatchRegister
1,000+
Attendees
8
Educational Sessions
8
eCommmerce Experts
12
High-Tech
Giveaways

Commerce Roundtable Agenda

7:00 am

-

7:15 am

PST

Introduction

Commerce Roundtable Kick Off

Welcome to The Commerce Roundtable Season 6! Purpose, agenda, and event walkthrough.

Caitlin Hutchinson

Caitlin Hutchinson

Amir Torabi

Amir Torabi

7:15 am

-

7:55 am

PST

Advertising & Strategy

The Only 4 Ad Copy Types that Always Convert Any Audience

With the influx of online holiday shopping, comes an influx of holiday marketing advertisements. In a sea of competing holiday promotions, how can you make your Ad campaigns stand above the rest all while maintaining a cost effective marketing return? In this session, you will learn: What you should A/B test on your Ad Copy - and what you should always have written on your Ad Copy so you don't lose conversions The Amazon.com review strategy that makes your Ad Copy fail-proof (Tip: it works for literally EVERY single eCommerce niche)

Travis Chambers

Travis Chambers

8:05 am

-

8:45 am

PST

Paid Media Strategy

5 Facebook Ad Secrets to Generate the BFCM Results You Want

Tim Burd

Tim Burd

8:55 am

-

9:35 am

PST

Margin Strategy

Holiday eCommerce Margin Strategy: Pricing vs. Worth

Rick Wilson is the CEO of Miva, creator of an enterprise eCommerce platform with thousands of high-volume clients. As we approach holiday 2021, Rick reveals the number one issue that retailers have shared with him ahead of the year-end selling blowout: pricing. In this session, you’ll learn: How to navigate topsy-turvy consumer demand and the new realities of supply chain disruptions and fulfillment costs Actionable advice for setting margins that reflect those realities How to craft a winning pricing strategy to prepare for a record-setting holiday shopping season

Rick Wilson

Rick Wilson

9:45 am

-

10:25 am

PST

Email Marketing

Your 2021 Black Friday & Holiday Email Marketing Strategy - Timing, Messaging, and Cadence

When it comes to Black Friday and holiday email marketing, a spot in the inbox is prime real estate. But to win the fight for the sale, you’ll first need a winning email strategy. In this session, you’ll learn: When and how often to send your holiday campaigns Best practices for crafting holiday email copywriting that converts Tactics to optimize your email strategy to increase engagement and maximize revenue with every send

Jimmy Kim

Jimmy Kim

10:35 am

-

11:15 am

PST

Paid Media Strategy

Creating a Paid Media Marketing Plan for an Unpredictable Holiday

Udayan Bose

Udayan Bose

11:25 am

-

12:05 pm

PST

On Site Personalization

How to Maximize On-site Conversions During BFCM & Beyond

In an increasingly competitive digital buying world, improving the customer experience stands at the forefront of conversion rate optimization, especially during the holiday shopping season. In this session, you’ll learn: Pre BFCM On-site Prep work & Timeline How to leverage early Sales for Extended Shopping Season BFCM Weekend On-Site Best Practices Post-BFCM Follow-Ups & starting the new year off with a bang How to turn any first-time holiday customers into repeat purchasers

Kelsey Stapleton

Kelsey Stapleton

12:15 pm

-

12:55 pm

PST

Creator Marketing

The Evolution of Creator Marketing and How it Drives Holiday Sales

Katya Allison

Katya Allison

1:05 pm

-

1:45 pm

PST

Fulfillment

5 Holiday Fulfillment Tips for Resilient Operations & Post-Holiday Retention

eCommerce order volume is set to break new records this holiday season, despite supply chain setbacks, an ongoing pandemic, and widespread economic hardship. With unprecedented Q4 uncertainty, how do you guarantee inventory availability and fulfillment capacity? Tune in to this session to learn: -How to guarantee inventory availability with staggering supply and demand -How to provide fast, reliable fulfillment in an unpredictable market -Tactics to maintain consistent operations and boost retention post-holiday But eCommerce growth depends on fast, consistent, and reliable fulfillment. With unprecedented Q4 uncertainty, how do you guarantee inventory availability and fulfillment capacity? Tune in to learn the five holiday fulfillment tips for resilient operations, post-holiday retention, and last-mile success from ShipBob CMO Casey Armstrong.

Casey Armstrong

Casey Armstrong

1:45 pm

-

2:00 pm

PST

Wrap Up

Commerce Roundtable Wrap Up

Caitlin Hutchinson

Caitlin Hutchinson

Amir Torabi

Amir Torabi

Sessions

Travis Chambers
&
&
The Only 4 Ad Copy Types that Always Convert Any Audience
7:15 am
-
7:55 am
PST

The Only 4 Ad Copy Types that Always Convert Any Audience

Tim Burd
&
&
5 Facebook Ad Secrets to Generate the BFCM Results You Want
8:05 am
-
8:45 am
PST

5 Facebook Ad Secrets to Generate the BFCM Results You Want

Rick Wilson
&
&
Holiday eCommerce Margin Strategy: Pricing vs. Worth
8:55 am
-
9:35 am
PST

Holiday eCommerce Margin Strategy: Pricing vs. Worth

Jimmy Kim
&
&
Your 2021 Black Friday & Holiday Email Marketing Strategy - Timing, Messaging, and Cadence
9:45 am
-
10:25 am
PST

Your 2021 Black Friday & Holiday Email Marketing Strategy - Timing, Messaging, and Cadence

Udayan Bose
&
&
Creating a Paid Media Marketing Plan for an Unpredictable Holiday
10:35 am
-
11:15 am
PST

Creating a Paid Media Marketing Plan for an Unpredictable Holiday

Kelsey Stapleton
&
&
How to Maximize On-site Conversions During BFCM & Beyond
11:25 am
-
12:05 pm
PST

How to Maximize On-site Conversions During BFCM & Beyond

Katya Allison
&
&
The Evolution of Creator Marketing and How it Drives Holiday Sales
12:15 pm
-
12:55 pm
PST

The Evolution of Creator Marketing and How it Drives Holiday Sales

Casey Armstrong
&
&
5 Holiday Fulfillment Tips for Resilient Operations & Post-Holiday Retention
1:05 pm
-
1:45 pm
PST

5 Holiday Fulfillment Tips for Resilient Operations & Post-Holiday Retention

Creating a Paid Media Marketing Plan for an Unpredictable Holiday
10:35 am
-
11:15 am
PST

Creating a Paid Media Marketing Plan for an Unpredictable Holiday

Udayan Bose
&
&
How to Maximize On-site Conversions During BFCM & Beyond
11:25 am
-
12:05 pm
PST

How to Maximize On-site Conversions During BFCM & Beyond

Kelsey Stapleton
&
&

Luxury tech giveaways

Apple AirPods Max

DJI Drone

Drinkworks Home
Bar

Apple iPad Air

JBL Extreme 3

Arlo Pro Spotlight Cam

Wireless Portable Projector

Nintendo Switch

What you missed

Register today and get access to

High Value Learning

6+ hours of curated educational sessions to prep for Black Friday in 2021.

1-on-1 Sessions

Directly connect with our experts via personal breakout sessions.

Ecom Expert Speakers

Learn from experts with 100+ years combined experience.

$5,000+ Worth of Giveaways

Apple Watch, DJI Drone, Drinkworks Home Bar, JBL Extreme, Nintendo Switch, and more!

Networking

Connect with and learn from peers and eCom marketers across the globe.

Live Q&A

Every session includes an opportunity for live Q&A with our expert speakers.

“A fabulous wealth of knowledge and experience that I can take away and apply to my own eCommerce business wrapped up in a slick, well-managed event. 10/10 would recommend!”
Tori J
,
Business Owner
“A+ content. I walk away from every Sendlane event feeling like I just paid a lot of money to receive this knowledge. A class example of an industry thought leader.”
Blake I
,
Growth Marketing Lead
“The Commerce Roundtable provided information that you can't just find online with a quick search. Insights that are learned over time through experts themselves.”
Kiara B
,
Marketing Expert

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