Season
6

Tue, September 21, 2021 | 7:00 AM - 2:50 PM PST

Maximizing Black Friday in 2021

Prep for Black Friday 2021 & drive 30% more revenue this holiday shopping season

1,000+
Attendees
10
Educational
Sessions
10
eCommmerce
Experts
12
High-Tech
Giveaways
1,000+
Attendees
10
Educational Sessions
10
eCommmerce Experts
12
High-Tech
Giveaways

The most wonderful time of the year is just around the corner! Is your eCommerce business ready for the biggest retail event of 2021?

Join us for Commerce Roundtable Season 6: Maximizing Black Friday in 2021 to prepare for the surge in online shopping, develop your holiday marketing roadmap, learn how to design a cohesive customer experience across all your channels, and most importantly skyrocket your holiday revenue!

Access 6 educational sessions and learn from 6 eCommerce/tech experts on building and maintaining holiday momentum.

Learn more
“A fabulous wealth of knowledge and experience that I can take away and apply to my own eCommerce business wrapped up in a slick, well-managed event. 10/10 would recommend!”
Tori J
,
Business Owner
“A+ content. I walk away from every Sendlane event feeling like I just paid a lot of money to receive this knowledge. A class example of an industry thought leader.”
Blake I
,
Growth Marketing Lead
“The Commerce Roundtable provided information that you can't just find online with a quick search. Insights that are learned over time through experts themselves.”
Kiara B
,
Marketing Expert

Commerce Roundtable Agenda

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September

21

,

7:00 am

-

7:15 am

PST

Introduction

Introduction

Commerce Roundtable Kick Off - S6

Commerce Roundtable Kick Off

Commerce Roundtable Kick Off - S6

Commerce Roundtable Kick Off

Welcome to The Commerce Roundtable Season 6! Purpose, agenda, and event walkthrough.

Caitlin Hutchinson

,
Head of Marketing, Sendlane

Amir Torabi

,
Head of Sales, Sendlane

,

September

21

,

7:15 am

-

7:55 am

PST

Advertising & Strategy

Advertising & Strategy

The Only 4 Ad Copy Types that Always Convert Any Audience

The Only 4 Ad Copy Types that Always Convert Any Audience

With the influx of online holiday shopping, comes an influx of holiday marketing advertisements. In a sea of competing holiday promotions, how can you make your Ad campaigns stand above the rest all while maintaining a cost effective marketing return? In this session, you will learn: What you should A/B test on your Ad Copy - and what you should always have written on your Ad Copy so you don't lose conversions The Amazon.com review strategy that makes your Ad Copy fail-proof (Tip: it works for literally EVERY single eCommerce niche)

Travis Chambers

,
Founder, Chamber.media

,

,

September

21

,

8:05 am

-

8:45 am

PST

Paid Media Strategy

Paid Media Strategy

5 Facebook Ad Secrets to Generate the BFCM Results You Want

5 Facebook Ad Secrets to Generate the BFCM Results You Want

Tim Burd

,
CEO & Co-Founder, AdLeaks

,

,

September

21

,

8:55 am

-

9:35 am

PST

Margin Strategy

Margin Strategy

Holiday eCommerce Margin Strategy: Pricing vs. Worth

Holiday eCommerce Margin Strategy: Pricing vs. Worth

Rick Wilson is the CEO of Miva, creator of an enterprise eCommerce platform with thousands of high-volume clients. As we approach holiday 2021, Rick reveals the number one issue that retailers have shared with him ahead of the year-end selling blowout: pricing. In this session, you’ll learn: How to navigate topsy-turvy consumer demand and the new realities of supply chain disruptions and fulfillment costs Actionable advice for setting margins that reflect those realities How to craft a winning pricing strategy to prepare for a record-setting holiday shopping season

Rick Wilson

,
CEO, Miva

,

,

September

21

,

9:45 am

-

10:25 am

PST

Email & SMS Marketing

Email & SMS Marketing

Your 2021 Black Friday & Holiday Email Marketing Strategy - Timing, Messaging, and Cadence

Your 2021 Black Friday & Holiday Email Marketing Strategy - Timing, Messaging, and Cadence

When it comes to Black Friday and holiday email marketing, a spot in the inbox is prime real estate. But to win the fight for the sale, you’ll first need a winning email strategy. In this session, you’ll learn: When and how often to send your holiday campaigns Best practices for crafting holiday email copywriting that converts Tactics to optimize your email strategy to increase engagement and maximize revenue with every send

Jimmy Kim

,
CEO and Co-Founder

,

,

September

21

,

10:35 am

-

11:15 am

PST

September

21

,

11:25 am

-

12:05 pm

PST

On Site Personalization

On Site Personalization

How to Maximize On-site Conversions During BFCM & Beyond

How to Maximize On-site Conversions During BFCM & Beyond

In an increasingly competitive digital buying world, improving the customer experience stands at the forefront of conversion rate optimization, especially during the holiday shopping season. In this session, you’ll learn: Pre BFCM On-site Prep work & Timeline How to leverage early Sales for Extended Shopping Season BFCM Weekend On-Site Best Practices Post-BFCM Follow-Ups & starting the new year off with a bang How to turn any first-time holiday customers into repeat purchasers

Kelsey Stapleton

,
Director of Customer Success, Justuno

,

,

September

21

,

12:15 pm

-

12:55 pm

PST

September

21

,

1:05 pm

-

1:45 pm

PST

Fulfillment

Fulfillment

5 Holiday Fulfillment Tips for Resilient Operations & Post-Holiday Retention

5 Holiday Fulfillment Tips for Resilient Operations & Post-Holiday Retention

eCommerce order volume is set to break new records this holiday season, despite supply chain setbacks, an ongoing pandemic, and widespread economic hardship. With unprecedented Q4 uncertainty, how do you guarantee inventory availability and fulfillment capacity? Tune in to this session to learn: -How to guarantee inventory availability with staggering supply and demand -How to provide fast, reliable fulfillment in an unpredictable market -Tactics to maintain consistent operations and boost retention post-holiday But eCommerce growth depends on fast, consistent, and reliable fulfillment. With unprecedented Q4 uncertainty, how do you guarantee inventory availability and fulfillment capacity? Tune in to learn the five holiday fulfillment tips for resilient operations, post-holiday retention, and last-mile success from ShipBob CMO Casey Armstrong.

Casey Armstrong

,
CMO, ShipBob

,

,

September

21

,

1:45 pm

-

2:00 pm

PST

Wrap Up

Wrap Up

Commerce Roundtable Wrap Up - S6

Commerce Roundtable Wrap Up

Commerce Roundtable Wrap Up - S6

Commerce Roundtable Wrap Up

Caitlin Hutchinson

,
Head of Marketing, Sendlane

Amir Torabi

,
Head of Sales, Sendlane

,

September

13

,

8:00 am

-

8:15 am

PST

8:00 am

-

8:15 am

PST

Introduction

Introduction

Commerce Roundtable Kick Off - S10

Commerce Roundtable Kick Off

Commerce Roundtable Kick Off - S10

Commerce Roundtable Kick Off

Welcome to The Commerce Roundtable Season 10! Purpose, agenda, and event walkthrough.

Caitlin Hutchinson

,
Head of Marketing, Sendlane

Amir Torabi

,
Head of Sales, Sendlane

,
1

September

13

,

8:15 am

-

8:55 am

PST

8:15 am

-

8:55 am

PST

Brand Awareness + Retargeting

Brand Awareness + Retargeting

The One-Two Punch to Win in Any Market

The One-Two Punch to Win in Any Market

The One-Two Punch to Win in Any Market

The One-Two Punch to Win in Any Market

Learn how to build a loyal customer base now to set your brand up for success in any market to come.

Learn how to build a loyal customer base now to set your brand up for success in any market to come.

Julie Zhou

,
VP of Digital Marketing & Growth

,

,
1

September

13

,

9:10 am

-

9:50 am

PST

9:10 am

-

9:50 am

PST

Email & SMS Marketing

Email & SMS Marketing

3 Strategies to Thrive in a Recession with Email and SMS Marketing

3 Strategies to Thrive in Recession with Email and SMS Marketing

3 Strategies to Thrive in a Recession with Email and SMS Marketing

3 Strategies to Thrive in Recession with Email and SMS Marketing

In uncertain times, your best play lies within your current customer base.

Join Sendlane CEO & Co-Founder Jimmy Kim in this session on building a retention-first email & SMS marketing strategy and learn how to segment your audience to pull your most valuable customers (MVCs), leverage MCV segments to drive goals for acquisition, optimization, and retention, and tailor and hyper-personalize messaging for each segment to maximize ROI.

Jimmy Kim

,
CEO and Co-Founder

,

,
1

September

13

,

10:05 am

-

10:45 am

PST

10:05 am

-

10:45 am

PST

Advertising & Strategy

Advertising & Strategy

The Future of eCommerce: Trends & Predictions to Guide Your Strategy in Q4

The Future of eCommerce: Trends & Predictions to Guide Your Strategy in Q4

The Future of eCommerce: Trends & Predictions to Guide Your Strategy in Q4

The Future of eCommerce: Trends & Predictions to Guide Your Strategy in Q4

Get a look into the future with Udayan Bose, the Founder and CEO of NetElixir.

Get a look into the future with Udayan Bose, the Founder, and CEO of NetElixir. He’ll be sharing statistics and insights that will help you keep a pulse on shopper trends, allow you to plan for key holiday retail days, and future-proof your brand for Q4 and beyond!

Udayan Bose

,
Founder & CEO

,

,
1

September

13

,

11:00 am

-

11:40 am

PST

11:00 am

-

11:40 am

PST

Financial Services

Financial Services

Recession-Proof Your eCommerce Business

Recession-Proof Your eCommerce Business

Recession-Proof Your eCommerce Business

Recession-Proof Your eCommerce Business

Taking measures to proactively recession-proof your business is crucial for long-term success and quality of life.

Early-stage eCommerce growth expert Eric Youngstrom shares tips and strategies used by successful business owners to help them thrive in chaotic economic environments.

Eric Youngstrom

,
Founder & CEO

,

,
1

September

13

,

11:55 am

-

12:35 pm

PST

11:55 am

-

12:35 pm

PST

On Site Personalization

On Site Personalization

Back to Basics: Timeless CRO Strategies

Back to Basics: Timeless CRO Strategies

Back to Basics: Timeless CRO Strategies

Back to Basics: Timeless CRO Strategies

When the going gets tough, get back to the basics!

Join Steph Carcamo, the Manager of Customer Success at Justuno to learn the strategies driving successful business for eCommerce brands on a daily basis. In this session, you’ll learn the most effective, time-proven CRO strategies and tips to ensure you’re making the most out of every site visitor and customer.

Steph Carcamo

,
Manager of Customer Success

,

,
1

September

13

,

12:50 pm

-

1:30 pm

PST

12:50 pm

-

1:30 pm

PST

Affiliate Marketing

Affiliate Marketing

How to Leverage the Low-Risk, High-ROI of Affiliate Marketing

How to Leverage the Low-Risk, High-ROI of Affiliate Marketing

How to Leverage the Low-Risk, High-ROI of Affiliate Marketing

How to Leverage the Low-Risk, High-ROI of Affiliate Marketing

Empower your ecommerce brand in this time of economic uncertainty with affiliate marketing.

Learn applicable tools to capitalize on this low-risk, high-ROI marketing method and achieve considerable gains in brand awareness, organic rankings, and revenue.

Andre Tan

,
Technical Solutions Specialist

,

,
1

September

14

,

8:00 am

-

8:15 am

PST

8:00 am

-

8:15 am

PST

Introduction

Introduction

Commerce Roundtable Kick Off - S10

Commerce Roundtable Kick Off

Commerce Roundtable Kick Off - S10

Commerce Roundtable Kick Off

Welcome to The Commerce Roundtable Season 10! Purpose, agenda, and event walkthrough.

Caitlin Hutchinson

,
Head of Marketing, Sendlane

Amir Torabi

,
Head of Sales, Sendlane

,
2

September

14

,

8:15 am

-

8:55 am

PST

8:15 am

-

8:55 am

PST

Marketing Attribution

Marketing Attribution

How to Measure & Market Smarter in a Recession

How to Measure & Market Smarter in a Recession

How to Measure & Market Smarter in a Recession

How to Measure & Market Smarter in a Recession

In uncertain times, the last thing you need is uncertain spending.

In this session, you’ll learn what to expect in these uncertain times and how it could impact your marketing Metrics you need to track for success, tactics to to optimize your marketing to spend smarter, and tips for setting up an analytics foundation for success.

Sameen Karim

,
Head of Product

,

,
2

September

14

,

9:10 am

-

9:50 am

PST

9:10 am

-

9:50 am

PST

Why Businesses Should Start Building a Circular Sustainable Economy to Combat an Unforeseen Recession

Why Businesses Should Start Building a Circular Sustainable Economy to Combat an Unforeseen Recession

Why Businesses Should Start Building a Circular Sustainable Economy to Combat an Unforeseen Recession

Why Businesses Should Start Building a Circular Sustainable Economy to Combat an Unforeseen Recession

A recession not just gives a blow to the economy, it also impacts the environment and the society alike.

In this session, you’ll learn the critical actions one must focus on for survival and growth, the importance of investing in circularity and sustainability to ethically do business during uncertain times, and how to stand out from competition by balancing the environment and society with the bottom line of your business.

Baskar Agneeswaran

,
CEO

,

,
2

September

14

,

10:05 am

-

10:45 am

PST

10:05 am

-

10:45 am

PST

Fulfillment

Fulfillment

Leveraging Fulfillment to Stay Recession Ready

Leveraging Fulfillment to Stay Recession Ready

Leveraging Fulfillment to Stay Recession Ready

Leveraging Fulfillment to Stay Recession Ready

Online merchants have been navigating supply chain mayhem for the last several years, but enough is enough.

Join Kevin Marvinac at ShipBob for this session and learn how to lean on your 3PL to offload the time and stress of managing shipping logistics in house, while keeping costs down, tips to build a resilient and flexible supply chain, and ow to distribute inventory closer to your end customer to achieve cheaper, faster shipping.

Kevin Marvinac

,
VP of Partnerships

,

,
2

September

14

,

11:00 am

-

11:40 am

PST

11:00 am

-

11:40 am

PST

Customer Service

Customer Service

Balancing Automation and Personalization in your CS Operation to Help you Deliver Excellent CX

Balancing Automation and Personalization in your CS Operation to Help you Deliver Excellent CX

Balancing Automation and Personalization in your CS Operation to Help you Deliver Excellent CX

Balancing Automation and Personalization in your CS Operation to Help you Deliver Excellent CX

Today’s customers don’t just want a great product; people expect and demand excellent experiences from the brands they patronize. You need a CX approach that sets your business apart from the competition to stay ahead of the game. Join Dillon to learn tips and trends to shape eCommerce CX for 2022 and beyond and how to effectively manage CX across brand channels to enable additional growth for your business, all while balancing automation and personalization!

Dillon Duchesne

,
Enterprise Technology Partner Manager

,

,
2

September

14

,

12:50 pm

-

1:30 pm

PST

12:50 pm

-

1:30 pm

PST

Ecommerce Technology

Ecommerce Technology

Navigating the Ecommerce Technology Landscape During a Recession

Navigating the Ecommerce Technology Landscape During a Recession

Navigating the Ecommerce Technology Landscape During a Recession

Navigating the Ecommerce Technology Landscape During a Recession

Derric Haynie, AKA “The Tools Guy,” makes bold predictions on the trends and innovations impacting merchants’ daily lives.

Join Derric for a session on building your technology roadmap and learn the process for vetting and onboarding technology, insights to glimpse into the future of Ecommerce technology and what it means for merchants, discuss the pros and cons of various technologies as they impact top-line, margin, conversion rate, Return on Ad Spend (ROAS), etc., in order to better calculate what tools you should be using today.

Derric Haynie

,
CEO & Co-Founder

,

,
2

September

14

,

1:30 pm

-

1:45 pm

PST

1:30 pm

-

1:45 pm

PST

Wrap Up

Wrap Up

Commerce Roundtable Wrap Up - S10

Commerce Roundtable Wrap Up

Commerce Roundtable Wrap Up - S10

Commerce Roundtable Wrap Up

Caitlin Hutchinson

,
Head of Marketing, Sendlane

Amir Torabi

,
Head of Sales, Sendlane

,
1

September

14

,

1:30 pm

-

1:45 pm

PST

1:30 pm

-

1:45 pm

PST

Wrap Up

Wrap Up

Commerce Roundtable Wrap Up - S10

Commerce Roundtable Wrap Up

Commerce Roundtable Wrap Up - S10

Commerce Roundtable Wrap Up

Caitlin Hutchinson

,
Head of Marketing, Sendlane

Amir Torabi

,
Head of Sales, Sendlane

,
2

Sessions

Travis Chambers
&
&
The Only 4 Ad Copy Types that Always Convert Any Audience
7:15 am
-
7:55 am
PST

The Only 4 Ad Copy Types that Always Convert Any Audience

Tim Burd
&
&
5 Facebook Ad Secrets to Generate the BFCM Results You Want
8:05 am
-
8:45 am
PST

5 Facebook Ad Secrets to Generate the BFCM Results You Want

Rick Wilson
&
&
Holiday eCommerce Margin Strategy: Pricing vs. Worth
8:55 am
-
9:35 am
PST

Holiday eCommerce Margin Strategy: Pricing vs. Worth

Jimmy Kim
&
&
Your 2021 Black Friday & Holiday Email Marketing Strategy - Timing, Messaging, and Cadence
9:45 am
-
10:25 am
PST

Your 2021 Black Friday & Holiday Email Marketing Strategy - Timing, Messaging, and Cadence

Udayan Bose
&
&
Creating a Paid Media Marketing Plan for an Unpredictable Holiday
10:35 am
-
11:15 am
PST

Creating a Paid Media Marketing Plan for an Unpredictable Holiday

Kelsey Stapleton
&
&
How to Maximize On-site Conversions During BFCM & Beyond
11:25 am
-
12:05 pm
PST

How to Maximize On-site Conversions During BFCM & Beyond

Katya Allison
&
&
The Evolution of Creator Marketing and How it Drives Holiday Sales
12:15 pm
-
12:55 pm
PST

The Evolution of Creator Marketing and How it Drives Holiday Sales

Casey Armstrong
&
&
5 Holiday Fulfillment Tips for Resilient Operations & Post-Holiday Retention
1:05 pm
-
1:45 pm
PST

5 Holiday Fulfillment Tips for Resilient Operations & Post-Holiday Retention

Creating a Paid Media Marketing Plan for an Unpredictable Holiday
10:35 am
-
11:15 am
PST

Creating a Paid Media Marketing Plan for an Unpredictable Holiday

Udayan Bose
&
&
How to Maximize On-site Conversions During BFCM & Beyond
11:25 am
-
12:05 pm
PST

How to Maximize On-site Conversions During BFCM & Beyond

Kelsey Stapleton
&
&

What you missed

Register today and get access to

High Value Learning

10+ hours of curated educational sessions on how to recession-proof your business.

1-on-1 Sessions

Directly connect with our experts via personal breakout sessions.

Ecom Expert Speakers

Learn from experts with 100+ years combined experience.

$5,000+ Worth of Giveaways

iPad, Oculus Quest, AirPod Pro Max, Nespresso, Cash Prizes and more!

Networking

Connect with and learn from peers and eCom marketers across the globe.

Live Q&A

Every session includes an opportunity for live Q&A with our expert speakers.

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