The most wonderful time of the year is just around the corner! Is your eCommerce business ready for the biggest retail event of 2021?
Join us for Commerce Roundtable Season 6: Maximizing Black Friday in 2021 to prepare for the surge in online shopping, develop your holiday marketing roadmap, learn how to design a cohesive customer experience across all your channels, and most importantly skyrocket your holiday revenue!
Access 6 educational sessions and learn from 6 eCommerce/tech experts on building and maintaining holiday momentum.
Hours of Content
Commerce Roundtable Agenda
Commerce Roundtable Kick Off
Welcome to The Commerce Roundtable Season 6! Purpose, agenda, and event walkthrough.
Advertising & Strategy
The Only 4 Ad Copy Types that Always Convert Any Audience
With the influx of online holiday shopping, comes an influx of holiday marketing advertisements. In a sea of competing holiday promotions, how can you make your Ad campaigns stand above the rest all while maintaining a cost effective marketing return? In this session, you will learn: What you should A/B test on your Ad Copy - and what you should always have written on your Ad Copy so you don't lose conversions The Amazon.com review strategy that makes your Ad Copy fail-proof (Tip: it works for literally EVERY single eCommerce niche)
Paid Media Strategy
5 Facebook Ad Secrets to Generate the BFCM Results You Want
Holiday eCommerce Margin Strategy: Pricing vs. Worth
Rick Wilson is the CEO of Miva, creator of an enterprise eCommerce platform with thousands of high-volume clients. As we approach holiday 2021, Rick reveals the number one issue that retailers have shared with him ahead of the year-end selling blowout: pricing. In this session, you’ll learn: How to navigate topsy-turvy consumer demand and the new realities of supply chain disruptions and fulfillment costs Actionable advice for setting margins that reflect those realities How to craft a winning pricing strategy to prepare for a record-setting holiday shopping season
Your 2021 Black Friday & Holiday Email Marketing Strategy - Timing, Messaging, and Cadence
When it comes to Black Friday and holiday email marketing, a spot in the inbox is prime real estate. But to win the fight for the sale, you’ll first need a winning email strategy. In this session, you’ll learn: When and how often to send your holiday campaigns Best practices for crafting holiday email copywriting that converts Tactics to optimize your email strategy to increase engagement and maximize revenue with every send
Paid Media Strategy
Creating a Paid Media Marketing Plan for an Unpredictable Holiday
On Site Personalization
How to Maximize On-site Conversions During BFCM & Beyond
In an increasingly competitive digital buying world, improving the customer experience stands at the forefront of conversion rate optimization, especially during the holiday shopping season. In this session, you’ll learn: Pre BFCM On-site Prep work & Timeline How to leverage early Sales for Extended Shopping Season BFCM Weekend On-Site Best Practices Post-BFCM Follow-Ups & starting the new year off with a bang How to turn any first-time holiday customers into repeat purchasers
The Evolution of Creator Marketing and How it Drives Holiday Sales
5 Holiday Fulfillment Tips for Resilient Operations & Post-Holiday Retention
eCommerce order volume is set to break new records this holiday season, despite supply chain setbacks, an ongoing pandemic, and widespread economic hardship. With unprecedented Q4 uncertainty, how do you guarantee inventory availability and fulfillment capacity? Tune in to this session to learn: -How to guarantee inventory availability with staggering supply and demand -How to provide fast, reliable fulfillment in an unpredictable market -Tactics to maintain consistent operations and boost retention post-holiday But eCommerce growth depends on fast, consistent, and reliable fulfillment. With unprecedented Q4 uncertainty, how do you guarantee inventory availability and fulfillment capacity? Tune in to learn the five holiday fulfillment tips for resilient operations, post-holiday retention, and last-mile success from ShipBob CMO Casey Armstrong.
Commerce Roundtable Wrap Up
Luxury tech giveaways
Apple AirPods Max
Apple iPad Air
JBL Extreme 3
Arlo Pro Spotlight Cam
Wireless Portable Projector
What you missed
Register today and get access to
High Value Learning
6+ hours of curated educational sessions to prep for Black Friday in 2021.
Directly connect with our experts via personal breakout sessions.
Ecom Expert Speakers
Learn from experts with 100+ years combined experience.
$5,000+ Worth of Giveaways
Apple Watch, DJI Drone, Drinkworks Home Bar, JBL Extreme, Nintendo Switch, and more!
Connect with and learn from peers and eCom marketers across the globe.
Every session includes an opportunity for live Q&A with our expert speakers.
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