Season
5

Tue, September 21, 2021 | 7:00 AM - 2:50 PM PST

Mastering Customer Acquisition & Retention in 2021

1,000+
Attendees
10
Educational
Sessions
10
eCommmerce
Experts
12
High-Tech
Giveaways
1,000+
Attendees
10
Educational Sessions
10
eCommmerce Experts
12
High-Tech
Giveaways
“A fabulous wealth of knowledge and experience that I can take away and apply to my own eCommerce business wrapped up in a slick, well-managed event. 10/10 would recommend!”
Tori J
,
Business Owner
“A+ content. I walk away from every Sendlane event feeling like I just paid a lot of money to receive this knowledge. A class example of an industry thought leader.”
Blake I
,
Growth Marketing Lead
“The Commerce Roundtable provided information that you can't just find online with a quick search. Insights that are learned over time through experts themselves.”
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,
Marketing Expert

Commerce Roundtable Agenda

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September

21

,

7:00 am

-

7:15 am

PST

Introduction

Introduction

Commerce Roundtable Kick Off - S6

Commerce Roundtable Kick Off

Commerce Roundtable Kick Off - S6

Commerce Roundtable Kick Off

Welcome to The Commerce Roundtable Season 6! Purpose, agenda, and event walkthrough.

Caitlin Hutchinson

,
Director of Marketing, Sendlane

Amir Torabi

,
Director of Strategic Partnerships, Sendlane

,

July

20

,

8:45 am

-

9:25 am

PST

July

20

,

9:35 am

-

10:15 am

PST

How Leading Brands Drive Retention With a Best-in-Class Post-Purchase Experience

How Leading Brands Drive Retention With a Best-in-Class Post-Purchase Experience

Nate and Jamie will uncover how leading brands are deploying a best-in-class post purchase experience to drive retention and re-engage their customers. This session will cover: -Building relationships between brands and consumers -Gaps in customer engagement -Meaningful engagement and re-engagement with customers

Nate Smith

,
Strategic Partnerships, Route

Jamie Karol

,
Product & Business Development, Discover @ Route

,

July

20

,

10:25 am

-

11:05 am

PST

How to Leverage Ambassadors, Influencers, and Affiliates to Drive Conversions

How to Leverage Ambassadors, Influencers, and Affiliates to Drive Conversions

Building your crew of brand advocates takes the right mix of excitement, management, and motivation. With the right tools you can generate fantastic returns — all by moving the marketing costs to the backend of the customer conversion. Join us to learn more about this style of performance marketing and how you can begin building your own program. This session will cover: -What is performance marketing and how does it work? -How to work with ambassadors, influencers, and affiliates. -How to monetize and motivate brand advocates. -Why performance marketing gives better attribution and lower CAC.

Erik Swanson

,
Director of Customer Success, Refersion

,

,

July

20

,

11:15 am

-

11:55 am

PST

Advertising & Strategy

Advertising & Strategy

How One 8 Figure Brand Scales It’s Advertising Campaigns

How One 8 Figure Brand Scales It’s Advertising Campaigns

This session will cover: -The winning campaign structure you need to scale - Why Retargeting and Loyalty are the most important pillars of advertising - Our winning ad formulas - How to write compelling copy - and more!

Ezra Firestone

,
CEO of Zipify Apps, BOOM! by Cindy Joseph and Founder of Smart Marketer

,

,

July

20

,

12:05 pm

-

12:45 pm

PST

Email Marketing

Email Marketing

10 Ways to Use Email Marketing for Retention in 2021

10 Ways to Use Email Marketing for Retention in 2021

Email marketing continues to yield the most reward for its low risk and cost-effectiveness, making it the perfect channel to nurture customer relationships with your brand! In this session, you’ll learn 10 email marketing strategies that will help you reduce churn, increase CLTV, and turn shoppers into loyal brand champions.

Jimmy Kim

,
CEO and Co-Founder, Sendlane

,

,

July

20

,

12:55 pm

-

1:35 pm

PST

Increase Subscriber LTV with Personalized Engagement Strategies

Increase Subscriber LTV with Personalized Engagement Strategies

Optimizing your communication strategy is a powerful way to engage your customers and increase lifetime value. This session will cover: -How transactional subscription notifications increase customer engagement -How optimal card update notifications can decrease churn -How engaging churned subscribers leads leads to repeat buying

Kevin Lew

,
Technology Partnerships, ReCharge

,

,

September

21

,

1:45 pm

-

2:00 pm

PST

Wrap Up

Wrap Up

Commerce Roundtable Wrap Up - S6

Commerce Roundtable Wrap Up

Commerce Roundtable Wrap Up - S6

Commerce Roundtable Wrap Up

Caitlin Hutchinson

,
Director of Marketing, Sendlane

Amir Torabi

,
Director of Strategic Partnerships, Sendlane

,

April

12

,

8:00 am

-

8:15 am

PST

Introduction

Introduction

Commerce Roundtable Kick Off - S8

Commerce Roundtable Kick Off

Commerce Roundtable Kick Off - S8

Commerce Roundtable Kick Off

Welcome to The Commerce Roundtable Season 8! Purpose, agenda, and event walkthrough.

Dilyar Askar

,
Manager, Strategic Partnerships, Sendlane

Andrew Christison

,
Vice President of Strategic Partnerships, Sendlane

Cherie Ueno

,
Content Marketing Specialist, Sendlane
1

April

12

,

9:10 am

-

9:50 am

PST

The Evolution of Email & SMS to Drive Customer Experience

The Evolution of Email & SMS to Drive Customer Experience

The Evolution of Email & SMS to Drive Customer Experience

The Evolution of Email & SMS to Drive Customer Experience

Jimmy's talk will cover The 5 Changes You Should be Applying to your Marketing Today. eCommerce moves fast. Like "5 years ago in eCommerce might as well be the 1930s" fast. New channels, new tactics, new tools. Learn how to give your marketing an upgrade and start dominating your niche.

Jimmy Kim

,
CEO and Co-Founder, Sendlane

,

,
1

April

12

,

10:05 am

-

10:45 am

PST

Do You Really Want to Go Headless? Probably Not.

Do You Really Want to Go Headless? Probably Not.

Do You Really Want to Go Headless? Probably Not.

Do You Really Want to Go Headless? Probably Not.

Let's explore the pros and cons of a headless eCommerce approach and discuss why you probably don't want to go headless unless you fit a specific set of criteria.

TJ Gamble

,
Founder & CEO, Jamersan

,

,
1

April

12

,

11:55 am

-

12:35 pm

PST

How Chatting Can Maximize Revenue on a Web Store

How Chatting Can Maximize Revenue on a Web Store

How Chatting Can Maximize Revenue on a Web Store

How Chatting Can Maximize Revenue on a Web Store

Deliver customer experience that turns shoppers into fans. We will walk you through the eCommerce customer journey: 1. Browsing - Spot buyers in real time - Improve the buying experience - Get to know your customers 2. Questions - Be where your customers are - Support around the clock - Automate with a human touch 3. Purchase - Support smarter, not harder - Showcase your goods - Make checkout fun and easy 4. Feedback - Put data to use - Track your performance - Never miss another review"

Kaia Madalińska

,
Brand Ambassador, LiveChat

,

,
1

April

13

,

10:05 am

-

10:45 am

PST

Making the Most of Your eCommerce Interactions

Making the Most of Your eCommerce Interactions

Making the Most of Your eCommerce Interactions

Making the Most of Your eCommerce Interactions

There is no better way than to interact directly with your customers. Jay will be driving into the process of creating tight feedback loops to constantly optimize their products and marketing. Jay will also lay out a plan for how to use feedback loops to prepare for larger distribution and growth.

Jay Davis

,
CEO & Co-Founder of Pillow Cube & Creatably

,

,
2

April

13

,

11:55 am

-

12:35 pm

PST

CX in 2022: Optimizing Automation and Personalization

CX in 2022: Optimizing Automation and Personalization

CX in 2022: Optimizing Automation and Personalization

CX in 2022: Optimizing Automation and Personalization

Automation makes work easier by eliminating repetitive tasks. But it’s still not a cure-all. Brands overly reliant on automation can quickly lose that personal touch customers love and dilute their messaging. Mia’s talk will cover how to find the ideal balance of automation and customer personalization.

Mia Bobak

,
Technology Partner Manager, Gorgias

,

,
2

April

13

,

12:35 pm

-

12:50 pm

PST

Wrap Up

Wrap Up

Commerce Roundtable Wrap Up - S8

Commerce Roundtable Wrap Up

Commerce Roundtable Wrap Up - S8

Commerce Roundtable Wrap Up

Dilyar Askar

,
Manager, Strategic Partnerships, Sendlane

Andrew Christison

,
Vice President of Strategic Partnerships, Sendlane

Cherie Ueno

,
Content Marketing Specialist, Sendlane
2

Sessions

Travis Chambers
&
&
$100M Ad Creative Study: 7 Proven Ad Types That Scale eCommerce Revenue
8:45 am
-
9:25 am
PST

$100M Ad Creative Study: 7 Proven Ad Types That Scale eCommerce Revenue

Nate Smith
&
Jamie Karol
&
How Leading Brands Drive Retention With a Best-in-Class Post-Purchase Experience
9:35 am
-
10:15 am
PST

How Leading Brands Drive Retention With a Best-in-Class Post-Purchase Experience

Erik Swanson
&
&
How to Leverage Ambassadors, Influencers, and Affiliates to Drive Conversions
10:25 am
-
11:05 am
PST

How to Leverage Ambassadors, Influencers, and Affiliates to Drive Conversions

Ezra Firestone
&
&
How One 8 Figure Brand Scales It’s Advertising Campaigns
11:15 am
-
11:55 am
PST

How One 8 Figure Brand Scales It’s Advertising Campaigns

Jimmy Kim
&
&
10 Ways to Use Email Marketing for Retention in 2021
12:05 pm
-
12:45 pm
PST

10 Ways to Use Email Marketing for Retention in 2021

Kevin Lew
&
&
Increase Subscriber LTV with Personalized Engagement Strategies
12:55 pm
-
1:35 pm
PST

Increase Subscriber LTV with Personalized Engagement Strategies

How One 8 Figure Brand Scales It’s Advertising Campaigns
11:15 am
-
11:55 am
PST

How One 8 Figure Brand Scales It’s Advertising Campaigns

Ezra Firestone
&
&
10 Ways to Use Email Marketing for Retention in 2021
12:05 pm
-
12:45 pm
PST

10 Ways to Use Email Marketing for Retention in 2021

Jimmy Kim
&
&

What you missed

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Ecom Expert Speakers

Learn from experts with 100+ years combined experience.

High-Tech Giveaways

Past giveaways included Beats Headphones, Apple Watch, DJI Drone, GoPro, JBL Speaker, Nintendo Switch, and more!

High Value Learning

6+ hours of curated educational sessions with actionable best practices for digital merchants.

Live Q&A

Every session includes an opportunity for live Q&A with our expert speakers.

Networking

Connect with and learn from peers and eCom marketers across the globe.

Sessions

Directly connect with our experts via personal breakout sessions.

Meet our Season

5

experts

Coming soon!

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