Season
5

Tue, September 21, 2021 | 7:00 AM - 2:50 PM PST

Mastering Customer Acquisition & Retention in 2021

1,000+
Attendees
10
Educational
Sessions
10
eCommmerce
Experts
12
High-Tech
Giveaways
1,000+
Attendees
10
Educational Sessions
10
eCommmerce Experts
12
High-Tech
Giveaways
“A fabulous wealth of knowledge and experience that I can take away and apply to my own eCommerce business wrapped up in a slick, well-managed event. 10/10 would recommend!”
Tori J
,
Business Owner
“A+ content. I walk away from every Sendlane event feeling like I just paid a lot of money to receive this knowledge. A class example of an industry thought leader.”
Blake I
,
Growth Marketing Lead
“The Commerce Roundtable provided information that you can't just find online with a quick search. Insights that are learned over time through experts themselves.”
Kiara B
,
Marketing Expert

Commerce Roundtable Agenda

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September

21

,

7:00 am

-

7:15 am

PST

Introduction

Introduction

Commerce Roundtable Kick Off - S6

Commerce Roundtable Kick Off

Commerce Roundtable Kick Off - S6

Commerce Roundtable Kick Off

Welcome to The Commerce Roundtable Season 6! Purpose, agenda, and event walkthrough.

Caitlin Hutchinson

,
Head of Marketing, Sendlane

Amir Torabi

,
Head of Sales, Sendlane

,

July

20

,

8:45 am

-

9:25 am

PST

July

20

,

9:35 am

-

10:15 am

PST

How Leading Brands Drive Retention With a Best-in-Class Post-Purchase Experience

How Leading Brands Drive Retention With a Best-in-Class Post-Purchase Experience

Nate and Jamie will uncover how leading brands are deploying a best-in-class post purchase experience to drive retention and re-engage their customers. This session will cover: -Building relationships between brands and consumers -Gaps in customer engagement -Meaningful engagement and re-engagement with customers

Nate Smith

,
Strategic Partnerships, Route

Jamie Karol

,
Product & Business Development, Discover @ Route

,

July

20

,

10:25 am

-

11:05 am

PST

How to Leverage Ambassadors, Influencers, and Affiliates to Drive Conversions

How to Leverage Ambassadors, Influencers, and Affiliates to Drive Conversions

Building your crew of brand advocates takes the right mix of excitement, management, and motivation. With the right tools you can generate fantastic returns — all by moving the marketing costs to the backend of the customer conversion. Join us to learn more about this style of performance marketing and how you can begin building your own program. This session will cover: -What is performance marketing and how does it work? -How to work with ambassadors, influencers, and affiliates. -How to monetize and motivate brand advocates. -Why performance marketing gives better attribution and lower CAC.

Erik Swanson

,
Director of Customer Success, Refersion

,

,

July

20

,

11:15 am

-

11:55 am

PST

Advertising & Strategy

Advertising & Strategy

How One 8 Figure Brand Scales It’s Advertising Campaigns

How One 8 Figure Brand Scales It’s Advertising Campaigns

This session will cover: -The winning campaign structure you need to scale - Why Retargeting and Loyalty are the most important pillars of advertising - Our winning ad formulas - How to write compelling copy - and more!

Ezra Firestone

,
CEO of Zipify Apps, BOOM! by Cindy Joseph and Founder of Smart Marketer

,

,

July

20

,

12:05 pm

-

12:45 pm

PST

Email & SMS Marketing

Email & SMS Marketing

10 Ways to Use Email Marketing for Retention in 2021

10 Ways to Use Email Marketing for Retention in 2021

Email marketing continues to yield the most reward for its low risk and cost-effectiveness, making it the perfect channel to nurture customer relationships with your brand! In this session, you’ll learn 10 email marketing strategies that will help you reduce churn, increase CLTV, and turn shoppers into loyal brand champions.

Jimmy Kim

,
CEO and Co-Founder

,

,

July

20

,

12:55 pm

-

1:35 pm

PST

Increase Subscriber LTV with Personalized Engagement Strategies

Increase Subscriber LTV with Personalized Engagement Strategies

Optimizing your communication strategy is a powerful way to engage your customers and increase lifetime value. This session will cover: -How transactional subscription notifications increase customer engagement -How optimal card update notifications can decrease churn -How engaging churned subscribers leads leads to repeat buying

Kevin Lew

,
Technology Partnerships, ReCharge

,

,

September

21

,

1:45 pm

-

2:00 pm

PST

Wrap Up

Wrap Up

Commerce Roundtable Wrap Up - S6

Commerce Roundtable Wrap Up

Commerce Roundtable Wrap Up - S6

Commerce Roundtable Wrap Up

Caitlin Hutchinson

,
Head of Marketing, Sendlane

Amir Torabi

,
Head of Sales, Sendlane

,

September

13

,

8:00 am

-

8:15 am

PST

8:00 am

-

8:15 am

PST

Introduction

Introduction

Commerce Roundtable Kick Off - S10

Commerce Roundtable Kick Off

Commerce Roundtable Kick Off - S10

Commerce Roundtable Kick Off

Welcome to The Commerce Roundtable Season 10! Purpose, agenda, and event walkthrough.

Caitlin Hutchinson

,
Head of Marketing, Sendlane

Amir Torabi

,
Head of Sales, Sendlane

,
1

September

13

,

8:15 am

-

8:55 am

PST

8:15 am

-

8:55 am

PST

Brand Awareness + Retargeting

Brand Awareness + Retargeting

The One-Two Punch to Win in Any Market

The One-Two Punch to Win in Any Market

The One-Two Punch to Win in Any Market

The One-Two Punch to Win in Any Market

Learn how to build a loyal customer base now to set your brand up for success in any market to come.

Learn how to build a loyal customer base now to set your brand up for success in any market to come.

Julie Zhou

,
VP of Digital Marketing & Growth

,

,
1

September

13

,

9:10 am

-

9:50 am

PST

9:10 am

-

9:50 am

PST

Email & SMS Marketing

Email & SMS Marketing

3 Strategies to Thrive in a Recession with Email and SMS Marketing

3 Strategies to Thrive in Recession with Email and SMS Marketing

3 Strategies to Thrive in a Recession with Email and SMS Marketing

3 Strategies to Thrive in Recession with Email and SMS Marketing

In uncertain times, your best play lies within your current customer base.

Join Sendlane CEO & Co-Founder Jimmy Kim in this session on building a retention-first email & SMS marketing strategy and learn how to segment your audience to pull your most valuable customers (MVCs), leverage MCV segments to drive goals for acquisition, optimization, and retention, and tailor and hyper-personalize messaging for each segment to maximize ROI.

Jimmy Kim

,
CEO and Co-Founder

,

,
1

September

13

,

10:05 am

-

10:45 am

PST

10:05 am

-

10:45 am

PST

Advertising & Strategy

Advertising & Strategy

The Future of eCommerce: Trends & Predictions to Guide Your Strategy in Q4

The Future of eCommerce: Trends & Predictions to Guide Your Strategy in Q4

The Future of eCommerce: Trends & Predictions to Guide Your Strategy in Q4

The Future of eCommerce: Trends & Predictions to Guide Your Strategy in Q4

Get a look into the future with Udayan Bose, the Founder and CEO of NetElixir.

Get a look into the future with Udayan Bose, the Founder, and CEO of NetElixir. He’ll be sharing statistics and insights that will help you keep a pulse on shopper trends, allow you to plan for key holiday retail days, and future-proof your brand for Q4 and beyond!

Udayan Bose

,
Founder & CEO

,

,
1

September

13

,

11:00 am

-

11:40 am

PST

11:00 am

-

11:40 am

PST

Financial Services

Financial Services

Recession-Proof Your eCommerce Business

Recession-Proof Your eCommerce Business

Recession-Proof Your eCommerce Business

Recession-Proof Your eCommerce Business

Taking measures to proactively recession-proof your business is crucial for long-term success and quality of life.

Early-stage eCommerce growth expert Eric Youngstrom shares tips and strategies used by successful business owners to help them thrive in chaotic economic environments.

Eric Youngstrom

,
Founder & CEO

,

,
1

September

13

,

11:55 am

-

12:35 pm

PST

11:55 am

-

12:35 pm

PST

On Site Personalization

On Site Personalization

Back to Basics: Timeless CRO Strategies

Back to Basics: Timeless CRO Strategies

Back to Basics: Timeless CRO Strategies

Back to Basics: Timeless CRO Strategies

When the going gets tough, get back to the basics!

Join Steph Carcamo, the Manager of Customer Success at Justuno to learn the strategies driving successful business for eCommerce brands on a daily basis. In this session, you’ll learn the most effective, time-proven CRO strategies and tips to ensure you’re making the most out of every site visitor and customer.

Steph Carcamo

,
Manager of Customer Success

,

,
1

September

13

,

12:50 pm

-

1:30 pm

PST

12:50 pm

-

1:30 pm

PST

Affiliate Marketing

Affiliate Marketing

How to Leverage the Low-Risk, High-ROI of Affiliate Marketing

How to Leverage the Low-Risk, High-ROI of Affiliate Marketing

How to Leverage the Low-Risk, High-ROI of Affiliate Marketing

How to Leverage the Low-Risk, High-ROI of Affiliate Marketing

Empower your ecommerce brand in this time of economic uncertainty with affiliate marketing.

Learn applicable tools to capitalize on this low-risk, high-ROI marketing method and achieve considerable gains in brand awareness, organic rankings, and revenue.

Andre Tan

,
Technical Solutions Specialist

,

,
1

September

14

,

8:00 am

-

8:15 am

PST

8:00 am

-

8:15 am

PST

Introduction

Introduction

Commerce Roundtable Kick Off - S10

Commerce Roundtable Kick Off

Commerce Roundtable Kick Off - S10

Commerce Roundtable Kick Off

Welcome to The Commerce Roundtable Season 10! Purpose, agenda, and event walkthrough.

Caitlin Hutchinson

,
Head of Marketing, Sendlane

Amir Torabi

,
Head of Sales, Sendlane

,
2

September

14

,

8:15 am

-

8:55 am

PST

8:15 am

-

8:55 am

PST

Marketing Attribution

Marketing Attribution

How to Measure & Market Smarter in a Recession

How to Measure & Market Smarter in a Recession

How to Measure & Market Smarter in a Recession

How to Measure & Market Smarter in a Recession

In uncertain times, the last thing you need is uncertain spending.

In this session, you’ll learn what to expect in these uncertain times and how it could impact your marketing Metrics you need to track for success, tactics to to optimize your marketing to spend smarter, and tips for setting up an analytics foundation for success.

Sameen Karim

,
Head of Product

,

,
2

September

14

,

9:10 am

-

9:50 am

PST

9:10 am

-

9:50 am

PST

Why Businesses Should Start Building a Circular Sustainable Economy to Combat an Unforeseen Recession

Why Businesses Should Start Building a Circular Sustainable Economy to Combat an Unforeseen Recession

Why Businesses Should Start Building a Circular Sustainable Economy to Combat an Unforeseen Recession

Why Businesses Should Start Building a Circular Sustainable Economy to Combat an Unforeseen Recession

A recession not just gives a blow to the economy, it also impacts the environment and the society alike.

In this session, you’ll learn the critical actions one must focus on for survival and growth, the importance of investing in circularity and sustainability to ethically do business during uncertain times, and how to stand out from competition by balancing the environment and society with the bottom line of your business.

Baskar Agneeswaran

,
CEO

,

,
2

September

14

,

10:05 am

-

10:45 am

PST

10:05 am

-

10:45 am

PST

Fulfillment

Fulfillment

Leveraging Fulfillment to Stay Recession Ready

Leveraging Fulfillment to Stay Recession Ready

Leveraging Fulfillment to Stay Recession Ready

Leveraging Fulfillment to Stay Recession Ready

Online merchants have been navigating supply chain mayhem for the last several years, but enough is enough.

Join Kevin Marvinac at ShipBob for this session and learn how to lean on your 3PL to offload the time and stress of managing shipping logistics in house, while keeping costs down, tips to build a resilient and flexible supply chain, and ow to distribute inventory closer to your end customer to achieve cheaper, faster shipping.

Kevin Marvinac

,
VP of Partnerships

,

,
2

September

14

,

11:00 am

-

11:40 am

PST

11:00 am

-

11:40 am

PST

Customer Service

Customer Service

Balancing Automation and Personalization in your CS Operation to Help you Deliver Excellent CX

Balancing Automation and Personalization in your CS Operation to Help you Deliver Excellent CX

Balancing Automation and Personalization in your CS Operation to Help you Deliver Excellent CX

Balancing Automation and Personalization in your CS Operation to Help you Deliver Excellent CX

Today’s customers don’t just want a great product; people expect and demand excellent experiences from the brands they patronize. You need a CX approach that sets your business apart from the competition to stay ahead of the game. Join Dillon to learn tips and trends to shape eCommerce CX for 2022 and beyond and how to effectively manage CX across brand channels to enable additional growth for your business, all while balancing automation and personalization!

Dillon Duchesne

,
Enterprise Technology Partner Manager

,

,
2

September

14

,

12:50 pm

-

1:30 pm

PST

12:50 pm

-

1:30 pm

PST

Ecommerce Technology

Ecommerce Technology

Navigating the Ecommerce Technology Landscape During a Recession

Navigating the Ecommerce Technology Landscape During a Recession

Navigating the Ecommerce Technology Landscape During a Recession

Navigating the Ecommerce Technology Landscape During a Recession

Derric Haynie, AKA “The Tools Guy,” makes bold predictions on the trends and innovations impacting merchants’ daily lives.

Join Derric for a session on building your technology roadmap and learn the process for vetting and onboarding technology, insights to glimpse into the future of Ecommerce technology and what it means for merchants, discuss the pros and cons of various technologies as they impact top-line, margin, conversion rate, Return on Ad Spend (ROAS), etc., in order to better calculate what tools you should be using today.

Derric Haynie

,
CEO & Co-Founder

,

,
2

September

14

,

1:30 pm

-

1:45 pm

PST

1:30 pm

-

1:45 pm

PST

Wrap Up

Wrap Up

Commerce Roundtable Wrap Up - S10

Commerce Roundtable Wrap Up

Commerce Roundtable Wrap Up - S10

Commerce Roundtable Wrap Up

Caitlin Hutchinson

,
Head of Marketing, Sendlane

Amir Torabi

,
Head of Sales, Sendlane

,
1

September

14

,

1:30 pm

-

1:45 pm

PST

1:30 pm

-

1:45 pm

PST

Wrap Up

Wrap Up

Commerce Roundtable Wrap Up - S10

Commerce Roundtable Wrap Up

Commerce Roundtable Wrap Up - S10

Commerce Roundtable Wrap Up

Caitlin Hutchinson

,
Head of Marketing, Sendlane

Amir Torabi

,
Head of Sales, Sendlane

,
2

Sessions

Travis Chambers
&
&
$100M Ad Creative Study: 7 Proven Ad Types That Scale eCommerce Revenue
8:45 am
-
9:25 am
PST

$100M Ad Creative Study: 7 Proven Ad Types That Scale eCommerce Revenue

Nate Smith
&
Jamie Karol
&
How Leading Brands Drive Retention With a Best-in-Class Post-Purchase Experience
9:35 am
-
10:15 am
PST

How Leading Brands Drive Retention With a Best-in-Class Post-Purchase Experience

Erik Swanson
&
&
How to Leverage Ambassadors, Influencers, and Affiliates to Drive Conversions
10:25 am
-
11:05 am
PST

How to Leverage Ambassadors, Influencers, and Affiliates to Drive Conversions

Ezra Firestone
&
&
How One 8 Figure Brand Scales It’s Advertising Campaigns
11:15 am
-
11:55 am
PST

How One 8 Figure Brand Scales It’s Advertising Campaigns

Jimmy Kim
&
&
10 Ways to Use Email Marketing for Retention in 2021
12:05 pm
-
12:45 pm
PST

10 Ways to Use Email Marketing for Retention in 2021

Kevin Lew
&
&
Increase Subscriber LTV with Personalized Engagement Strategies
12:55 pm
-
1:35 pm
PST

Increase Subscriber LTV with Personalized Engagement Strategies

How One 8 Figure Brand Scales It’s Advertising Campaigns
11:15 am
-
11:55 am
PST

How One 8 Figure Brand Scales It’s Advertising Campaigns

Ezra Firestone
&
&
10 Ways to Use Email Marketing for Retention in 2021
12:05 pm
-
12:45 pm
PST

10 Ways to Use Email Marketing for Retention in 2021

Jimmy Kim
&
&

What you missed

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Ecom Expert Speakers

Learn from experts with 100+ years combined experience.

High-Tech Giveaways

Past giveaways included Beats Headphones, Apple Watch, DJI Drone, GoPro, JBL Speaker, Nintendo Switch, and more!

High Value Learning

6+ hours of curated educational sessions with actionable best practices for digital merchants.

Live Q&A

Every session includes an opportunity for live Q&A with our expert speakers.

Networking

Connect with and learn from peers and eCom marketers across the globe.

Sessions

Directly connect with our experts via personal breakout sessions.

Meet our Season

5

experts

Coming soon!

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