Season

Tue, September 21, 2021 | 7:00 AM - 2:50 PM PST

Ditching “The So Last Years” of eCommerce

Navigating the Evolving Landscape & Strategies to Crush in 2023

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Meet our speakers

1,000+

Attendees

Educational
Sessions

eCommmerce
Experts

High-Tech
Giveaways

1,000+

Attendees

Educational Sessions

eCommmerce Experts

High-Tech
Giveaways

Learn more

6

Sessions

6

eCommerce Experts

5

Hours of Content

8

High-tech Giveaways

“A fabulous wealth of knowledge and experience that I can take away and apply to my own eCommerce business wrapped up in a slick, well-managed event. 10/10 would recommend!”

Tori J

Business Owner

“A+ content. I walk away from every Sendlane event feeling like I just paid a lot of money to receive this knowledge. A class example of an industry thought leader.”

Blake I

Growth Marketing Lead

“The Commerce Roundtable provided information that you can't just find online with a quick search. Insights that are learned over time through experts themselves.”

Kiara B

Marketing Expert

Commerce Roundtable Agenda

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May

8:00 am

8:15 am

PST

Introduction

Commerce Roundtable Kick Off - S13

Commerce Roundtable Kick Off

Welcome to The Commerce Roundtable Season 13 - Day 2! Purpose, agenda, and event walkthrough.



Caitlin Hutchinson

Head of Marketing

Amir Torabi

Head of Sales

May

8:00 am

8:15 am

PST

8:00 am

8:15 am

PST

Introduction

Commerce Roundtable Kick Off - S13

Commerce Roundtable Kick Off

Welcome to The Commerce Roundtable Season 13! Purpose, agenda, and event walkthrough.



Caitlin Hutchinson

Head of Marketing

Amir Torabi

Head of Sales

May

8:15 am

8:55 am

PST

8:15 am

8:55 am

PST

Email & SMS Marketing

5 Steps To Developing Brand Awareness Using Email & SMS Marketing in 2023

Despite the emergence of new technologies and digital marketing trends, email & SMS continue to yield the highest ROI. Why? Because of its ability to craft lasting, engaging relationships with shoppers new and old.

Join Jimmy Kim and learn how to emulate your brand voice through email campaigns, updated segmentation strategies to create one-of-a-kind customer experiences, new ways to leverage analytics and data-tracking, and how to weave SMS and email together so they work in unison.



Jimmy Kim

CEO and Co-Founder

May

9:10 am

9:50 am

PST

9:10 am

9:50 am

PST

How to Leverage AI to Scale Your Brand

Since the launch of ChatGPT and a plethora of other AI tools, the AI buzz seems to be everywhere; there’s just no escaping it. Well, we’re here to break down the barriers.

In this session, you’ll learn the top platforms to add to your marketing arsenal, actionable tips to help you kick-start your AI journey, and how to leverage these platforms to maximize your team’s efficiency.



Mia Bobak

Head of Tech Partnerships

May

10:05 am

10:45 am

PST

10:05 am

10:45 am

PST

Brands Take Note: Sensory Experience is the New CX

In less than one generation, brands’ online relationships with consumers progressed from basic meta-analysis to deeply informed journeys that grab customer attention, providing a sense of connection rivaling the in-person experience.

Brands that recognize and respect this new standard in consumer expectation are poised for success, especially given the increasing (r)evolutionary force of recent AI advancements. In this session, you’ll learn how to leverage advancements in technology to mimic brick-and-mortar experiences and tactics to enhance the customer journey and give your customers a sense of community and belonging.



Ben Marks

Director, US & Global Market Development

May

11:00 am

11:40 am

PST

11:00 am

11:40 am

PST

From Checkout to Doorstep: How to Deliver Delight and Watch Revenues Ignite

The customer journey starts the moment shoppers land on your site and continues even after delivery.

Join Avi Moskowitz in this session and learn top tips and data-backed best practices for optimizing Shopify brands' checkouts to increase conversion rates and boost revenues and insights into eCommerce fulfillment and logistics to create a delightful customer experience from checkout to doorstep.



Avi Moskowitz

Co-Founder & CEO

May

12:35 pm

1:00 pm

PST

12:35 pm

1:00 pm

PST

Wrap Up

Commerce Roundtable Wrap Up - S13

Commerce Roundtable Wrap Up

Commerce Roundtable Wrap Up - S13

Commerce Roundtable Wrap Up

Wrap up & $500 cash prize giveaway!

Wrap up & final $500 cash prize giveaway!



Caitlin Hutchinson

Head of Marketing

Amir Torabi

Head of Sales

May

8:00 am

8:15 am

PST

8:00 am

8:15 am

PST

Introduction

Commerce Roundtable Kick Off - S13

Commerce Roundtable Kick Off

Commerce Roundtable Kick Off - S13

Commerce Roundtable Kick Off

Welcome to The Commerce Roundtable Season 13 - Day 2! Purpose, agenda, and event walkthrough.



Caitlin Hutchinson

Head of Marketing

Amir Torabi

Head of Sales

May

8:15 am

8:55 am

PST

8:15 am

8:55 am

PST

Chemistry that Converts: Fueling Relevance via Email, SMS and Online

Every customer touchpoint is an opportunity to be relevant, which ultimately leads to more conversions.

Join CEO of Crossing Minds Alexandre Robicquet, and learn concrete strategies that eCommerce & marketing leaders can use to increase relevance across web, email, and SMS and tactics to unite your brand messaging and personalization for a cohesive omnichannel experience.



Alexandre Robicquet

Alexandre Robicquet, CEO

May

9:05 am

9:45 am

PST

9:05 am

9:45 am

PST

From Briefing to Compensation: How to Optimize Your Paid Media Strategy with Micro-Influencers and UGC Creators

In a world where mega influencers have made their mark, it’s become increasingly more difficult for consumers to read authenticity and hand their trust to these large platforms. Enter: the microinfluencer.

In this session, you’ll learn different ways of collaborating with microinfluencers for all stages of the marketing funnel, practical knowledge of how to select microinfluencers, and actionable tips to brief and compensate these creators.



Manana Papiashvili

Head of Growth

Thiago Nogueira

Customer Success Lead

May

10:05 am

10:45 am

PST

10:05 am

10:45 am

PST

Hacking Growth & Lifetime Value Through Your Existing Customer Base

Customers with an emotional connection to brands have a 306% higher lifetime value.

And one of the most automated and scalable ways of creating those connections is rewarding your customers for their loyalty to your brand. All brands should be celebrating customers throughout their journey, whether they make a purchase, refer a friend, subscribe to email and SMS, or complete a quiz. In this session, you’ll learn how some of the leading brands are achieving sustainable growth, and how these brands keep customers coming back with their referral and loyalty programs.



Adam Ferris

Vice President of Revenue

May

11:00 am

11:40 am

PST

11:00 am

11:40 am

PST

The Great AI Debate & The Future of Email (Fireside Chat)

Let’s look into the eCommerce crystal ball...

Join Sendlane CEO & Co-Founder, Jimmy Kim with email and eCommerce expert, Chase Dimond, for a fireside chat on what lies ahead for email marketing. From deliverability and automation to customer support and data, get the latest insights to crush your strategy for 2023 & beyond.



Jimmy Kim

CEO and Co-Founder