Season 6: Maximizing Black
Friday in 2021

Welcome to The Commerce Roundtable Season 5! Purpose, agenda, and event walkthrough.

Nate and Jamie will uncover how leading brands are deploying a best-in-class post purchase experience to drive retention and re-engage their customers. This session will cover: -Building relationships between brands and consumers -Gaps in customer engagement -Meaningful engagement and re-engagement with customers

Building your crew of brand advocates takes the right mix of excitement, management, and motivation. With the right tools you can generate fantastic returns — all by moving the marketing costs to the backend of the customer conversion. Join us to learn more about this style of performance marketing and how you can begin building your own program. This session will cover: -What is performance marketing and how does it work? -How to work with ambassadors, influencers, and affiliates. -How to monetize and motivate brand advocates. -Why performance marketing gives better attribution and lower CAC.

This session will cover: -The winning campaign structure you need to scale - Why Retargeting and Loyalty are the most important pillars of advertising - Our winning ad formulas - How to write compelling copy - and more!

Email marketing continues to yield the most reward for its low risk and cost-effectiveness, making it the perfect channel to nurture customer relationships with your brand! In this session, you’ll learn 10 email marketing strategies that will help you reduce churn, increase CLTV, and turn shoppers into loyal brand champions.

Optimizing your communication strategy is a powerful way to engage your customers and increase lifetime value. This session will cover: -How transactional subscription notifications increase customer engagement -How optimal card update notifications can decrease churn -How engaging churned subscribers leads leads to repeat buying