Great things
start at the
roundtable.
Named the best event in DTC and eCommerce by attendees, join us for the people, join us for the conversations, join us for 5 unique events for 2027
9 roadshow stops. 2 flagship events. Your next move.
- As rated in 2026 by attendees
- 4.7 / 5
- Brand-to-tech ratio
- 3:1More brands in the room
- And Growing
- 5th yearBuilt around this community
BUILT BY OPERATORS.
FOR OPERATORS.
Step away from your screen.
Get closer to what’s next.
↗Commerce Roundtable brings eCommerce founders, marketers, and operators together to share what’s working. Bring the challenge you’re figuring out. Leave with new perspectives, useful connections, and something to try when you’re back at your desk.
Pick your room.
Make space for the conversations you can’t have in a comment thread.
Roadshows
Small room. Hands-on work. A whole lot to take home.
Three focused workshop series. Three cities each. Just 125–150 people per stop, with space to ask questions, work through ideas, and learn alongside other operators.
See all nine stops →Austin
Big ideas. Austin energy.
Two days to step out of the day-to-day, meet your people, and think bigger about what comes next for your brand.
Explore the event →San Diego
Your people. By the Pacific.
Our biggest gathering of the year. Two days of fresh perspectives, practical ideas, and conversations that carry on long after the event.
Explore the event →The brands in the room.
A few of the brands represented in our community. Meet the people behind the businesses you follow.
People building.
People deciding.
Created for DTC and eCommerce founders, senior leaders, marketers, and operators growing and scaling their brands. Here’s who joined us in San Diego in 2026.
CEOs & co-founders
The people shaping the direction.
Senior leadership
CMOs, COOs, and VP-level leaders.
Marketing, CX & ops experts
The people turning strategy into action.
Previous speakers.
Gary Vaynerchuk
CEO
VaynerMedia
Ezra Firestone
Founder
Smart Marketer
Taylor Holiday
CEO
Common Thread Collective
Chase Dimond
Partner
Structured
Melanie Balke
Founder & CEO
The Email Marketers
Curtis Matsko
Founder & CEO
Portland Leather Goods
Alex Cooper
Co-Founder
Ad Create
Brett Curry
CEO
OMG Commerce
Cherene Aubert
CEO
Growth Capital
Evin Catlett
Global VP eCom + Growth
Skullcandy
Jacob Posel
Co-Founder
HQ
Spencer Pawliw
CEO
Evolve
Good things happen
around a table.
A useful introduction. An honest answer. A new way to tackle the thing you’ve been stuck on. That’s the kind of room we’re building.
Power-packed sessions built to spark action. Leave with strategies you can put to work for your brand.
Real conversations with fellow DTC founders, marketers, and operators who understand the challenges you’re working through.
Roll up your sleeves with peers and experts. Bring your challenges and walk away with practical next steps.
From Austin to the San Diego waterfront, the place is part of the experience. Make space to connect and get inspired.
Live giveaways and unexpected moments bring extra energy to our flagship gatherings.
The conversations between sessions matter, too. Share a meal, meet someone new, and keep a good conversation going.
Your people.
Your challenges.
One table.
Some of the best answers come from someone figuring out the same thing you are.
We’re making room for those conversations. Starting in 2027, our midday roundtables bring brands together in highly curated groups, matched by vertical, business size, revenue, or the challenges on their minds.
A moderator keeps the conversation moving. You bring what you’re working through, hear what’s working for others, and work through ideas together.
- Your vertical
- Your business & revenue size
- Your shared challenges
Connect with fellow agency owners and leaders who understand your side of the business. Talk through shared problems, compare notes, and work toward solutions together.
Part of our Austin and San Diego flagship experiences, starting in 2027. Our roadshows already bring people together through small, hands-on workshops.
The amount of tactical advice for improving CVR has already been implemented on my pages.
Nobody hosts like these two, and the whole CR crew crushed it again. The protein was plentiful.
Oh man, last week was epic at @CommerceRound.
Back from Commerce Roundtable in San Diego feeling fresh
got to chop it up with other killers in the static ads game @Simon__Rob @jules_lmr_
Grateful for the opportunity to speak, and to connect with so many driven founders.
“I have yet to see someone great at AI lose their job.” @jacob_posel That easily was a top 5 quote from @CommerceRound this week. 👀
Karaoke after the final day of @CommerceRound was absolutely legendary.
Got to soak up wisdom from @JohnMRoman, @DTCbromozi, @ChereneAubert, and the rest of the operators on stage and off.
So pumped to see my friend & client crush his first speaking gig: Kyle Yeoman, President of Groove Life…
Wow, what an exceptional event. Every minor detail felt accounted for. The organisers are absolute pros.
Yesterday, I was on stage with HYROX in San Diego in front of 750 people.
Filming in beautiful San Diego for @ecommcowboy during a packed house at @CommerceRound. Life’s pretty good 😎
There’s a reason this is my favourite yearly DTC event! Great people at @CommerceRound
No e-commerce conference packs a room like this. All eyes on stage.
The one. The only. @ezrafirestone dancing his way on stage to drop knowledge at @CommerceRound True OG.
@CommerceRound day 1 was just as amazing as it looked in the photos
Your friendly @CommerceRound girl squad. ✌️
Simply…no conference beats this location, this energy, this content. Helluva job @jimmykim and the entire @CommerceRound team.
A guy crashed @CommerceRound in a full driver suit
It doesn’t matter if you’re doing $1M or $100M, you are not treated differently. Everyone is an equal and everyone is willing to connect and help however they can.
Out of all the events I get to attend each year, this one is still my favorite. So many familiar faces, good food, great vibes, even better conversations.
Ya'll made an event where agencies, brands, service partners come together and have a good time.
@CommerceRound knows how to put on a show. Best event yet.
I’ve been in DTC since 2012 and you guys have built the best community I’ve seen and the production was flawless
Just won a MacBook at @CommerceRound
Amazing time with @ecommcowboy at @CommerceRound 🤠
Other conference hosts could never have this much swag @iamshackelford
First person to ever give me a future in ecom and here we are over a decade later.
We co-hosted the happy hour on the rooftop at Topsail with @ShipVelocity and @Compaytence, and it stayed packed with ecommerce founders and operators from sunset until well after dark.
Shoutout to @iamshackelford for an amazing event.
Grateful for another successful year.
@CommerceRound San Diego → @runneth NYC The talks were great. The little convos outside them are what I’ll remember…
It was a ton of fun and we got to meet so many cool brands in the process
Such an honour to get to speak at @CommerceRound this year!
Two days in San Diego, plenty of great conversations, and a lot to take away from @commerceround.
We left @CommerceRound with plenty to think about from the conversations we had.
Having @CommerceRound withdrawals. Anyone else?
Commerce isn't becoming simpler. It's becoming more connected.
One thing I'm still pondering after Commerce Roundtable. Did not come from any of the sessions, but instead of conversation with Yasmin Mahe.
Proof that @TaylorHoliday, @alexrudolphh, and @TylerBrechbiel made it out of the group chat And onto the stage at Commerce Roundtable 🎤
@ezrafirestone kicking it off with a bang. Dropping some killer eCom and life knowledge.
@CommerceRound in SD was a really solid event - glad I was able to go - and highly recommend you come next year!
Holy growth 😳🥹 @CommerceRound
@CommerceRound day 2 baby shark under the sea vibes @iamshackelford @jimmykim
Between the pier and a few surfboards, we had time to catch up as a team and connect with others building across the Shopify ecosystem.
Had a blast joining @ecommcowboy's live stream at @CommerceRound
Commerce Roundtable Day 1: @chrislukehall is very tall
@CommerceRound is a 10/10 event.
@CommerceRound keeps getting better year after year. For me, it’s to learn whats relevant and valuable and more importantly, to engage what is a yearly reunion with some of my favorite internet friends.
What an amazing 2 days out in San Diego at @CommerceRound.
Everyone was incredibly down-to-earth. I could strike up a conversation with anyone and people were genuinely excited to talk.
I forgot how good it feels to hang with people IRL instead of on a zoom call.
Super humbling to chat w so many hustlers running laps around me rn
learnt some things we can implement on tiktok, trybe and in our creatives
We had time as a team, swapped ideas with people from across the ecommerce community, and made plenty of new connections along the way.
We got to meet so many cool people there
SAN DIEGO 2026 · A MOMENT WORTH SHOWING UP FORCome for the content.
Stay for the giveaways.
Live on-stage giveaways have become part of the Commerce Roundtable experience.
2027 prizes and eligibility will be announced for each event.
Conferences
Suck.
An open letter
from the partners.
You know the drill.
Suits and ties. Boring panels. Thinly veiled product demos. Terrible food. Stuffy conference centers. Speed dating with sales reps.
No one wants that.
That’s why we built Commerce Roundtable. The partners: Jimmy Kim, Nick Shackelford, Chase Dimond, and Taylor Holiday. The goal: to fix everything broken about events.
So we did it differently.
Built by operators, for operators. The audience skews brand-side, so you’re in the room with real operators. The content is hands-on and tactical, never led by tech. The locations and experience are always incredible. The food is genuinely worth showing up for. We give away prizes on stage all day to keep the energy high.
Come see for yourself.
The people in the room are shaping DTC in your feed every day. You’ll spend two days with the founders and operators actually building the brands everyone else is trying to learn from. The same people come back year after year for a reason.
Taylor Holiday
Nick Shackelford
Chase Dimond
Jimmy KimSee you in 2027.
You’ve met the community. Now find your room.
Roadshows
Small room. Hands-on work. A whole lot to take home.
Three focused workshop series. Three cities each. Just 125–150 people per stop, with space to ask questions, work through ideas, and learn alongside other operators.
See all nine stops →Austin
Big ideas. Austin energy.
Two days to step out of the day-to-day, meet your people, and think bigger about what comes next for your brand.
Explore the event →San Diego
Your people. By the Pacific.
Our biggest gathering of the year. Two days of fresh perspectives, practical ideas, and conversations that carry on long after the event.
Explore the event →Want a feel for the content first? Watch the replays