Season 7: Building a Lasting eCommerce S̶t̶o̶r̶e̶ Brand

Welcome to The Commerce Roundtable Season 7! Purpose, agenda, and event walkthrough.

Despite the emergence of new technologies and digital marketing trends, email & SMS continue to yield the highest ROI. Why? Because of its ability to craft lasting, engaging relationships with shoppers new and old. Join Jimmy Kim and learn: How to emulate your brand voice through email campaigns Updated segmentation strategies to create one of a kind customer experiences New ways to leverage analytics and data-tracking How to weave SMS and email together so they work in unison

From mindset to operations to business models to margins, these founders shared secrets that were essential to their success. Join Ramon Vela in a discussion on foundership to learn: The “Why” people connect to brands they love What happens when your brand doesn’t connect with its customers? How to develop your brand’s uniqueness beyond your value proposition

Create connected customer experiences with on-site messaging that goes beyond traditional popups. Join Jane as she discusses why brands need to differentiate themselves by creating strong emotional ties with customers. In this session, learn how to: Create customer-first messaging Create personalized touchpoints with every visit Use pop-ups responsibly with a modern approach to the conversion journey

As the sun sets on third-party cookies, first-party data is poised to provide ecommerce brands and their marketing partners with better consumer reach and engagement than ever before. For affiliate marketers, this means adapting to a first-party data strategy in the coming year is pertinent to your brand’s long-term success. Here’s how your brand can implement Refersion’s first-party tracking technology to create affiliate and consumer relationships that withstand the test of time.

Building a lasting ecommerce brand is really about two things - acquiring and retaining loyal customers. To acquire customers, it is critical to tell a seamless narrative through all of your paid channels and the corresponding post-click experience. Disjointed messaging can quickly turn away and frustrate potential buyers. The ability to quickly spin up fully customizable experiences and target them to visitors based on campaign, keyword or any other custom criteria have immensely helped Builder’s customers create a cohesive journey that converts. Retention is earned by showing your customers that you understand them. This is done through hyper-personalized experiences, tailored relevant content and merchandise launches. Builder lets you empower your non-technical team members to create custom digital experiences which allow you to move faster and scale your business.

With mediums like mobile-commerce and social shopping on the rise, creator marketing is a can’t-ignore tactic for your 2022 strategy. Why? Because people trust their peers more than they trust brands. During this presentation we will explore: Steps to building a brand that people remember How to leverage Creators to share your brand story Why Creators are key to building your eCommerce brand