01 /
Ideas that move the needle.
Power-packed sessions built to spark action. Leave with strategies you can put to work for your brand.
THE 2027 COMMERCE ROUNDTABLE LINEUP
Great things
start at the
roundtable.
Named the best event in DTC and eCommerce by attendees, join us for the people, join us for the conversations, join us for 5 unique events for 2027
9 roadshow stops. 2 flagship events. Your next move.
BIG IDEAS. A ROOM READY TO LEARN.SAN DIEGO, 2026 ↗
BUILT BY OPERATORS.
FOR OPERATORS.
Step away from your screen.
Get closer to what’s next.
↗GOOD PEOPLE. BETTER CONVERSATIONS.
Commerce Roundtable brings eCommerce founders, marketers, and operators together to share what’s working. Bring the challenge you’re figuring out. Leave with new perspectives, useful connections, and something to try when you’re back at your desk.
YOUR 2027 STARTS HERE
Pick your room.
Make space for the conversations you can’t have in a comment thread.
01 /↗
JANUARY–MARCH 2027
Roadshows
Small room. Hands-on work. A whole lot to take home.
Three focused workshop series. Three cities each. Just 125–150 people per stop, with space to ask questions, work through ideas, and learn alongside other operators.
See all nine stops →02 /↗
MAY 3–4, 2027
Austin
Big ideas. Austin energy.
Two days to step out of the day-to-day, meet your people, and think bigger about what comes next for your brand.
Explore the event →03 /↗
SEPTEMBER 20–21, 2027
San Diego
Your people. By the Pacific.
Our biggest gathering of the year. Two days of fresh perspectives, practical ideas, and conversations that carry on long after the event.
Explore the event →GOOD COMPANY TO KEEP
The brands in the room.
A few of the brands represented in our community. Meet the people behind the businesses you follow.
WHO’S IN THE ROOM
People building.
People deciding.
Created for DTC and eCommerce founders, senior leaders, marketers, and operators growing and scaling their brands. Here’s who joined us in San Diego in 2026.
50%
CEOs & co-founders
The people shaping the direction.
30%
Senior leadership
CMOs, COOs, and VP-level leaders.
20%
Marketing, CX & ops experts
The people turning strategy into action.
GOOD PEOPLE. GENEROUS WITH WHAT THEY KNOW.
Previous speakers.
Gary Vaynerchuk
Ezra Firestone
Taylor Holiday
Chase Dimond
Nick Shackelford
Jimmy Kim
Christian Toetzke
Abdurahim Shodmonov
Abir Syed
Alex Cooper
Alex Rudolph
Amer Grozdanic
Brett Curry
Bryan Cano
Bryan MacDonald
Bryan Starck
Cherene Aubert
Curtis Matsko
Devyn Pukteris
Eric Rausch
Eric Venn-Watson
Evin Catlett
Gabe Piacentini
Jacob Posel
Jannik Semmelhaack
Jen Gray
Jess Cervellon
John Roman
Jonathan Solorzano
Jordan Menard
Kyle Turadek
Kyle Yeoman
Liz Krupka
Luke Austin
Luke Cook
MacCoy Merkely
Mariana Patiño
Melanie Balke
Robyn Nissim
Ronak Shah
Ryan Kovach
Rytis Lauris
Sarah Levinger
Savannah Sanchez
Sean Frank
Spencer Pawliw
Tyler Brechbiel
Umar Shaikh
Zoe Khan
WHY YOU HAVE TO BE THERE
Good things happen
around a table.
A useful introduction. An honest answer. A new way to tackle the thing you’ve been stuck on. That’s the kind of room we’re building.
02 /
Meet your people IRL.
Real conversations with fellow DTC founders, marketers, and operators who understand the challenges you’re working through.
03 /
Hands-on. Real results.
Roll up your sleeves with peers and experts. Bring your challenges and walk away with practical next steps.
04 /
A setting worth stepping out for.
From Austin to the San Diego waterfront, the place is part of the experience. Make space to connect and get inspired.
05 /
Surprises along the way.
Live giveaways and unexpected moments bring extra energy to our flagship gatherings.
06 /
Eat, drink, and connect.
The conversations between sessions matter, too. Share a meal, meet someone new, and keep a good conversation going.
NEW FOR 2027AUSTIN + SAN DIEGO
INTRODUCING ROUNDTABLES
Your people.
Your challenges.
One table.
Some of the best answers come from someone figuring out the same thing you are.
We’re making room for those conversations. Starting in 2027, our midday roundtables bring brands together in highly curated groups, matched by vertical, business size, revenue, or the challenges on their minds.
A moderator keeps the conversation moving. You bring what you’re working through, hear what’s working for others, and work through ideas together.
No pitches. Just people helping people.
CURATED AROUND
- Your vertical
- Your business & revenue size
- Your shared challenges
AGENCY OWNERS, THERE’S A TABLE FOR YOU TOO.
Connect with fellow agency owners and leaders who understand your side of the business. Talk through shared problems, compare notes, and work toward solutions together.
Part of our Austin and San Diego flagship experiences, starting in 2027. Our roadshows already bring people together through small, hands-on workshops.
Melanie Balke@Melanie_Balke
@CommerceRound is a 10/10 event.
Bryan MacDonald@DTCbromozi
It doesn’t matter if you’re doing $1M or $100M, you are not treated differently. Everyone is an equal and everyone is willing to connect and help however they can.
Alyssa@xalyssajeanx
@CommerceRound keeps getting better year after year. For me, it’s to learn whats relevant and valuable and more importantly, to engage what is a yearly reunion with some of my favorite internet friends.
Sarah Levinger@SarahLevinger
Out of all the events I get to attend each year, this one is still my favorite. So many familiar faces, good food, great vibes, even better conversations.
Chris Geiss@cpgeiss
What an amazing 2 days out in San Diego at @CommerceRound.
Fil@BallinFil
Ya'll made an event where agencies, brands, service partners come together and have a good time.
Ben Fitterman@benfitterman
Everyone was incredibly down-to-earth. I could strike up a conversation with anyone and people were genuinely excited to talk.
Varun Kandula@VarunKand
@CommerceRound knows how to put on a show. Best event yet.
Caitlin Hutchinson@caitlinkhutch
I forgot how good it feels to hang with people IRL instead of on a zoom call.
Corey Epstein@coreyepstein
I’ve been in DTC since 2012 and you guys have built the best community I’ve seen and the production was flawless
Steven Bell@steeze_0
Super humbling to chat w so many hustlers running laps around me rn
Fil@BallinFil
Just won a MacBook at @CommerceRound
Rory McLaughlan@r0rymclaughlan
learnt some things we can implement on tiktok, trybe and in our creatives
Bryan Starck@bryandstarck
Amazing time with @ecommcowboy at @CommerceRound 🤠
Steve Yang@stevekangyang
We had time as a team, swapped ideas with people from across the ecommerce community, and made plenty of new connections along the way.
Melanie Balke@Melanie_Balke
Other conference hosts could never have this much swag @iamshackelford
Tyler@TylerBrechbiel
We got to meet so many cool people there
Nick Shackelford@iamshackelford
First person to ever give me a future in ecom and here we are over a decade later.
SAN DIEGO 2026 · A MOMENT WORTH SHOWING UP FORA LITTLE EXTRA ROUNDTABLE ENERGY
Come for the content.
Stay for the giveaways.
Big ideas aren’t the only thing people take home. Live on-stage giveaways have become part of the Commerce Roundtable experience.
$220,000+in prizes advertised for San Diego 2026
That lineup included vacations, MacBooks, DTC products, and two $100,000 Shared Sweeps giveaways for brand attendees.
2027 prizes and eligibility will be announced for each event.
Find your room ↗WHAT MAKES COMMERCE ROUNDTABLE UNIQUE
Conferences
Suck.
An open letter
from the partners.
You know the drill.
Suits and ties. Boring panels. Thinly veiled product demos. Terrible food. Stuffy conference centers. Speed dating with sales reps.
No one wants that.
That’s why we built Commerce Roundtable. The partners: Jimmy Kim, Nick Shackelford, Chase Dimond, and Taylor Holiday. The goal: to fix everything broken about events.
So we did it differently.
Built by operators, for operators. The audience skews brand-side, so you’re in the room with real operators. The content is hands-on and tactical, never led by tech. The locations and experience are always incredible. The food is genuinely worth showing up for. We give away prizes on stage all day to keep the energy high.
Come see for yourself.
The people in the room are shaping DTC in your feed every day. You’ll spend two days with the founders and operators actually building the brands everyone else is trying to learn from. The same people come back year after year for a reason.
Taylor HolidayNick ShackelfordChase DimondJimmy Kim
MAKE YOUR NEXT MOVE
See you in 2027.
You’ve met the community. Now find your room.
01 /↗
JANUARY–MARCH 2027
Roadshows
Small room. Hands-on work. A whole lot to take home.
Three focused workshop series. Three cities each. Just 125–150 people per stop, with space to ask questions, work through ideas, and learn alongside other operators.
See all nine stops →02 /↗
MAY 3–4, 2027
Austin
Big ideas. Austin energy.
Two days to step out of the day-to-day, meet your people, and think bigger about what comes next for your brand.
Explore the event →03 /↗
SEPTEMBER 20–21, 2027
San Diego
Your people. By the Pacific.
Our biggest gathering of the year. Two days of fresh perspectives, practical ideas, and conversations that carry on long after the event.
Explore the event →Want a feel for the content first? Watch the replays