March 30th 2021

The Commerce Roundtable Season 3: Reducing Customer Acquisition Cost in 2021

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For eCommerce Merchants looking to learn successful strategies to drive customer acquisition cost down in 2021

Acquiring new customers requires a certain level of investment — resources, time, and of course cash. Because after all, leads don’t always come in on their own. Join us March 30th and discover how to use data to target the right leads, boost your conversion rate, leverage existing customers, and automate your efforts, all to lower your CAC and increase your profit margins in 2021!

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Sessions

March 30th, 2021

$249

registration

6 educational sessions, exciting giveaways, and valuable networking

Register today for just $249
‍and get access to...

High Value Learning

6 curated educational sessions on reducing CAC in 2021.

1-on-1 Sessions

Directly connect with our experts via personal breakout sessions.

6 CAC Expert Speakers

Learn from experts with 100+ years combined experience.

8 Exciting Giveaways

DJI Drone, Oculus, Apple Watch, and more — a chance to win!

Networking

Connect with and learn from peers.

Live Q&A

Every session includes an opportunity for live Q&A.

Commerce Roundtable Season 3 agenda

Introduction

Commerce Roundtable Kick Off

Welcome to The Commerce Roundtable Season 3! Purpose, agenda, and event walkthrough.

7:30 AM

-

7:45 AM PST

Advertising & Strategy

Combating Rising Advertising Costs

Strategies you can immediately put into action to help combat rising ad costs across your campaigns.

7:45 AM

-

8:25 AM PST

On Site Personalization

How First-Party Data Collected On-Site Can Help Reduce CAC Through Advanced Targeting

How first-party data collected on-site can help reduce CAC through advanced targeting

8:35 AM

-

9:15 AM PST

Data & Metrics

Identifying and Optimizing The Elements of CAC

Learn the essential metrics to track across the entirety of your customers’ journey, what they mean, why they matter, and how you can impact them on your journey to greater profits.

9:30 AM

-

10:10 AM PST

User Generated Content

How to Reduce CAC with User-Generated Content

Learn the two critical pieces of User-Generated Content that have proven successful at quadrupling organic traffic, creating a 75% conversion rate, and doubling LTV. These semi-automatic Amazon beating tools are simple and super effective ROI machines.

10:20 AM

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11:00 AM PST

Email Marketing

The Three Must-Have Email Automation Flows That Convert Leads to Sales

Discover the three key email & SMS marketing automation flows that every Digital Retailer needs in 2021. Learn how to leverage each automation through step-by-step strategies that turn your leads into sales through branding, advocacy, and authority.

11:10 AM

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11:50 AM PST

Customer Service

How Customer Support Impacts Customer Lifetime Value

Learn just how critical customer experiences and support are on consumer buying behavior and how they affect your CLTV.

12:05 PM

-

12:45 PM PST

Wrap Up

Commerce Roundtable Wrap Up

Wrapping up The Commerce Roundtable Season 3, closing statements, and final giveaways.

12:45 PM

-

1:00 PM PST

View Full Agenda

Discover actionable tactics to reduce your CAC

Acquire the right kind of customer

A solid marketing strategy starts with really understanding your target audience, knowing what your customers want and then determining the best channels to deliver on. Keep costs low by targeting the right leads.

Drive ROI through automation

Digital merchants that implement automation see an increase in revenue within six months. Leverage marketing automation to reduce CAC and drive your stores growth on autopilot.

Make data-driven decisions

Forget decisions based on gut feeling, data is a marketer's best friend. Leverage your store data to make strategic decisions that drive your CAC down and revenue up.

Meet our digital commerce experts who will provide a holistic view of CAC, strategies to drive that metric down, and create unprecedented growth and revenue for you.

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