Sept 13th & 14th, 2022 8:00am - 1:45pm PST
Sept 13th & 14th, 2022 8:00am - 1:45pm PST

Recession & Commerce

How to Thrive & Recession-Proof Your Business

season 10
Supply chain disruptions, rising costs, and deflating consumer confidence have led to the tightening of budgets and pivoting of business goals. So what does that mean for your eCommerce store? Join us for Season 10 to learn how to recession-proof your store and weather the storm with resilience!

This season you will learn how to...

  • Build a retention-first strategy by reinstilling trust with your MVCs
  • Spend smarter with tactics to squeeze ROI from your existing customer base
  • Eliminate friction and enhance onsite UX to improve conversions
  • Pinpoint new ways to attract customers and increase awareness
  • Navigate supply chain mayhem with key insights on shipping & fulfillment

Commerce Roundtable Agenda

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September

13

,

8:00 am

-

8:15 am

PST

8:00 am

-

8:15 am

PST

Introduction

Introduction

Commerce Roundtable Kick Off - S10

Commerce Roundtable Kick Off

Commerce Roundtable Kick Off - S10

Commerce Roundtable Kick Off

Welcome to The Commerce Roundtable Season 10! Purpose, agenda, and event walkthrough.

Caitlin Hutchinson

,
Head of Marketing, Sendlane

Amir Torabi

,
Head of Sales, Sendlane

,
1

September

13

,

8:15 am

-

8:55 am

PST

8:15 am

-

8:55 am

PST

Brand Awareness + Retargeting

Brand Awareness + Retargeting

The One-Two Punch to Win in Any Market

The One-Two Punch to Win in Any Market

The One-Two Punch to Win in Any Market

The One-Two Punch to Win in Any Market

Learn how to build a loyal customer base now to set your brand up for success in any market to come.

Learn how to build a loyal customer base now to set your brand up for success in any market to come.

Julie Zhou

,
VP of Digital Marketing & Growth

,

,
1

September

13

,

9:10 am

-

9:50 am

PST

9:10 am

-

9:50 am

PST

Email & SMS Marketing

Email & SMS Marketing

3 Strategies to Thrive in a Recession with Email and SMS Marketing

3 Strategies to Thrive in Recession with Email and SMS Marketing

3 Strategies to Thrive in a Recession with Email and SMS Marketing

3 Strategies to Thrive in Recession with Email and SMS Marketing

In uncertain times, your best play lies within your current customer base.

Join Sendlane CEO & Co-Founder Jimmy Kim in this session on building a retention-first email & SMS marketing strategy and learn how to segment your audience to pull your most valuable customers (MVCs), leverage MCV segments to drive goals for acquisition, optimization, and retention, and tailor and hyper-personalize messaging for each segment to maximize ROI.

Jimmy Kim

,
CEO and Co-Founder

,

,
1

September

13

,

10:05 am

-

10:45 am

PST

10:05 am

-

10:45 am

PST

Advertising & Strategy

Advertising & Strategy

The Future of eCommerce: Trends & Predictions to Guide Your Strategy in Q4

The Future of eCommerce: Trends & Predictions to Guide Your Strategy in Q4

The Future of eCommerce: Trends & Predictions to Guide Your Strategy in Q4

The Future of eCommerce: Trends & Predictions to Guide Your Strategy in Q4

Get a look into the future with Udayan Bose, the Founder and CEO of NetElixir.

Get a look into the future with Udayan Bose, the Founder, and CEO of NetElixir. He’ll be sharing statistics and insights that will help you keep a pulse on shopper trends, allow you to plan for key holiday retail days, and future-proof your brand for Q4 and beyond!

Udayan Bose

,
Founder & CEO

,

,
1

September

13

,

11:00 am

-

11:40 am

PST

11:00 am

-

11:40 am

PST

Financial Services

Financial Services

Recession-Proof Your eCommerce Business

Recession-Proof Your eCommerce Business

Recession-Proof Your eCommerce Business

Recession-Proof Your eCommerce Business

Taking measures to proactively recession-proof your business is crucial for long-term success and quality of life.

Early-stage eCommerce growth expert Eric Youngstrom shares tips and strategies used by successful business owners to help them thrive in chaotic economic environments.

Eric Youngstrom

,
Founder & CEO

,

,
1

September

13

,

11:55 am

-

12:35 pm

PST

11:55 am

-

12:35 pm

PST

On Site Personalization

On Site Personalization

Back to Basics: Timeless CRO Strategies

Back to Basics: Timeless CRO Strategies

Back to Basics: Timeless CRO Strategies

Back to Basics: Timeless CRO Strategies

When the going gets tough, get back to the basics!

Join Steph Carcamo, the Manager of Customer Success at Justuno to learn the strategies driving successful business for eCommerce brands on a daily basis. In this session, you’ll learn the most effective, time-proven CRO strategies and tips to ensure you’re making the most out of every site visitor and customer.

Steph Carcamo

,
Manager of Customer Success

,

,
1

September

13

,

12:50 pm

-

1:30 pm

PST

12:50 pm

-

1:30 pm

PST

Affiliate Marketing

Affiliate Marketing

How to Leverage the Low-Risk, High-ROI of Affiliate Marketing

How to Leverage the Low-Risk, High-ROI of Affiliate Marketing

How to Leverage the Low-Risk, High-ROI of Affiliate Marketing

How to Leverage the Low-Risk, High-ROI of Affiliate Marketing

Empower your ecommerce brand in this time of economic uncertainty with affiliate marketing.

Learn applicable tools to capitalize on this low-risk, high-ROI marketing method and achieve considerable gains in brand awareness, organic rankings, and revenue.

Andre Tan

,
Technical Solutions Specialist

,

,
1

September

14

,

8:00 am

-

8:15 am

PST

8:00 am

-

8:15 am

PST

Introduction

Introduction

Commerce Roundtable Kick Off - S10

Commerce Roundtable Kick Off

Commerce Roundtable Kick Off - S10

Commerce Roundtable Kick Off

Welcome to The Commerce Roundtable Season 10! Purpose, agenda, and event walkthrough.

Caitlin Hutchinson

,
Head of Marketing, Sendlane

Amir Torabi

,
Head of Sales, Sendlane

,
2

September

14

,

8:15 am

-

8:55 am

PST

8:15 am

-

8:55 am

PST

Marketing Attribution

Marketing Attribution

How to Measure & Market Smarter in a Recession

How to Measure & Market Smarter in a Recession

How to Measure & Market Smarter in a Recession

How to Measure & Market Smarter in a Recession

In uncertain times, the last thing you need is uncertain spending.

In this session, you’ll learn what to expect in these uncertain times and how it could impact your marketing Metrics you need to track for success, tactics to to optimize your marketing to spend smarter, and tips for setting up an analytics foundation for success.

Sameen Karim

,
Head of Product

,

,
2

September

14

,

9:10 am

-

9:50 am

PST

9:10 am

-

9:50 am

PST

Why Businesses Should Start Building a Circular Sustainable Economy to Combat an Unforeseen Recession

Why Businesses Should Start Building a Circular Sustainable Economy to Combat an Unforeseen Recession

Why Businesses Should Start Building a Circular Sustainable Economy to Combat an Unforeseen Recession

Why Businesses Should Start Building a Circular Sustainable Economy to Combat an Unforeseen Recession

A recession not just gives a blow to the economy, it also impacts the environment and the society alike.

In this session, you’ll learn the critical actions one must focus on for survival and growth, the importance of investing in circularity and sustainability to ethically do business during uncertain times, and how to stand out from competition by balancing the environment and society with the bottom line of your business.

Baskar Agneeswaran

,
CEO

,

,
2

September

14

,

10:05 am

-

10:45 am

PST

10:05 am

-

10:45 am

PST

Fulfillment

Fulfillment

Leveraging Fulfillment to Stay Recession Ready

Leveraging Fulfillment to Stay Recession Ready

Leveraging Fulfillment to Stay Recession Ready

Leveraging Fulfillment to Stay Recession Ready

Online merchants have been navigating supply chain mayhem for the last several years, but enough is enough.

Join Kevin Marvinac at ShipBob for this session and learn how to lean on your 3PL to offload the time and stress of managing shipping logistics in house, while keeping costs down, tips to build a resilient and flexible supply chain, and ow to distribute inventory closer to your end customer to achieve cheaper, faster shipping.

Kevin Marvinac

,
VP of Partnerships

,

,
2

September

14

,

11:00 am

-

11:40 am

PST

11:00 am

-

11:40 am

PST

Customer Service

Customer Service

Balancing Automation and Personalization in your CS Operation to Help you Deliver Excellent CX

Balancing Automation and Personalization in your CS Operation to Help you Deliver Excellent CX

Balancing Automation and Personalization in your CS Operation to Help you Deliver Excellent CX

Balancing Automation and Personalization in your CS Operation to Help you Deliver Excellent CX

Today’s customers don’t just want a great product; people expect and demand excellent experiences from the brands they patronize. You need a CX approach that sets your business apart from the competition to stay ahead of the game. Join Dillon to learn tips and trends to shape eCommerce CX for 2022 and beyond and how to effectively manage CX across brand channels to enable additional growth for your business, all while balancing automation and personalization!

Dillon Duchesne

,
Enterprise Technology Partner Manager

,

,
2

September

14

,

12:50 pm

-

1:30 pm

PST

12:50 pm

-

1:30 pm

PST

Ecommerce Technology

Ecommerce Technology

Navigating the Ecommerce Technology Landscape During a Recession

Navigating the Ecommerce Technology Landscape During a Recession

Navigating the Ecommerce Technology Landscape During a Recession

Navigating the Ecommerce Technology Landscape During a Recession

Derric Haynie, AKA “The Tools Guy,” makes bold predictions on the trends and innovations impacting merchants’ daily lives.

Join Derric for a session on building your technology roadmap and learn the process for vetting and onboarding technology, insights to glimpse into the future of Ecommerce technology and what it means for merchants, discuss the pros and cons of various technologies as they impact top-line, margin, conversion rate, Return on Ad Spend (ROAS), etc., in order to better calculate what tools you should be using today.

Derric Haynie

,
CEO & Co-Founder

,

,
2

September

14

,

1:30 pm

-

1:45 pm

PST

1:30 pm

-

1:45 pm

PST

Wrap Up

Wrap Up

Commerce Roundtable Wrap Up - S10

Commerce Roundtable Wrap Up

Commerce Roundtable Wrap Up - S10

Commerce Roundtable Wrap Up

Caitlin Hutchinson

,
Head of Marketing, Sendlane

Amir Torabi

,
Head of Sales, Sendlane

,
1

September

14

,

1:30 pm

-

1:45 pm

PST

1:30 pm

-

1:45 pm

PST

Wrap Up

Wrap Up

Commerce Roundtable Wrap Up - S10

Commerce Roundtable Wrap Up

Commerce Roundtable Wrap Up - S10

Commerce Roundtable Wrap Up

Caitlin Hutchinson

,
Head of Marketing, Sendlane

Amir Torabi

,
Head of Sales, Sendlane

,
2

Luxury tech giveaways & $500 cash prizes

gopro

GoPro

apple ipad air

Apple iPad Air

apple watch

Apple Watch

apple airpods max

Apple AirPods Max

herb garden

Herb Garden

oculus quest

Oculus Quest

nintendo switch

Nintendo Switch

nespresso

Nespresso

theragun

Theragun

ring camera

Ring Camera

cash prize

$500 Cash Prizes

“A fabulous wealth of knowledge and experience that I can take away and apply to my own eCommerce business wrapped up in a slick, well-managed event. 10/10 would recommend!”
Tori J
,
Business Owner
“A+ content. I walk away from every Sendlane event feeling like I just paid a lot of money to receive this knowledge. A class example of an industry thought leader.”
Blake I
,
Growth Marketing Lead
“The Commerce Roundtable provided information that you can't just find online with a quick search. Insights that are learned over time through experts themselves.”
Kiara B
,
Marketing Expert

All Commerce Roundtable events include

Ecom Expert Speakers

Learn from experts with 100+ years combined experience.

$5,000+ Worth of Giveaways

iPad, Oculus Quest, AirPod Pro Max, Nespresso, Cash Prizes and more!

High Value Learning

6+ hours of curated educational sessions on Reimagining the eCommerce Customer Experience.

Live Q&A

Every session includes an opportunity for live Q&A with our expert speakers.

Networking

Connect with and learn from peers and eCom marketers across the globe.

1-on-1 Sessions

Directly connect with our experts via personal breakout sessions.

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