Ditching “The So Last Years” of eCommerce

Welcome to The Commerce Roundtable Season 11! Purpose, agenda, and event walkthrough.

In this session, you’ll learn his key predictions and tactics for: - Leveling up your customer support, finding connections and breaking through limited purchasing power - Leveraging customer data for a fresh view-point on hyper-personalization - Key automations for 2023 and how to think bigger than average campaigns and flows - Avoiding the 3 major problems retailers face with unification - Top deliverability challenges and 10 tips to deliver emails better

In this session, Dillon will be diving into how landing pages can lock more efficient advertising spend, raise AOV, ROAS and your CFO's eyebrows in 2023.

Last year, almost half of US adults purchased a product on social media. To top that, the social commerce industry is predicted to surpass $3 Trillion before decade’s end. The time is now to optimize your channels and cash in on the growing popularity of social commerce. In this session with Danil Sliukov and Manana Papiashvili, you’ll learn wow to work effectively with micro-influencers and UGC creators for posting, UGC, and whitelisted ads, and how to find, choose, brief and compensate them fairly.

Navigating the complex and unpredictable landscape of shipping and fullfilment remains to be one of the top challenges digital retailers face year over year. In this session, you’ll learn tips to create a lean supply chain, strategies to build a memorable (and sustainable) unboxing experience, and the playbook to getting, and staying, ahead this year.

Finding harmony between retention and acquisition is crucial for any eCommerce owner stepping into 2023. In this session, Adam is going to teach you how to grow your email list 20x faster than you're doing right now, steps to set up the Seven Fundamental Flows, and his secrets to harness the power of identity to juice your returns.

Wrap up & final $500 cash prize giveaway!

Welcome to The Commerce Roundtable Season 11 - Day 2! Purpose, agenda, and event walkthrough.

In this session, Zohaib will cover how to figure out the cadence of sending SMS marketing messages to find the equilibrium of driving consistent revenue and lowering costs while lowering your unsubscribe/spam rate for SMS using existing sales data.

Customer support & great customer care are obviously critical for CSAT, LTV, and overall retention. Accordingly, the #1 goal for eCommerce brands has been to evolve their customer experience program. However, "just delivering" great care through your CX program is no longer enough. This session with Rohan Kapoor will teach you tactics to start monetizing support initiated interactions to survive in the current landscape and tips to build a CX program that delivers consistently exception CX to your customers.

The advertising landscape in 2023 is changing rapidly, which means the attribution landscape is as well. CPMs are trending down, so how can you make the most of your ad spend? Join Sameen Karim, Head of Product at Rockerbox, to learn about the top industry trends for advertising in 2023, and critical attribution mistakes to avoid. He will cover the increasing value of UGC (and why it's critical to measure it correctly), search trends (moving beyond just bottom of funnel), the best measurement approaches and more.

In this session you'll learn best practices for scaling Meta Ads in 2023: including creatives, account structure, and what levers to pull and when.

Wrap up & final $500 cash prize giveaway!