Tue, September 21, 2021 | 7:00 AM - 2:50 PM PST

Season 6: Maximizing Black
Friday in 2021

Drive 30% more revenue this holiday shopping season

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The most wonderful time of the year is just around the corner! Is your eCommerce business ready for the biggest retail event of 2021?

Join us for Commerce Roundtable Season 6: Maximizing Black Friday in 2021 to prepare for the surge in online shopping, develop your holiday marketing roadmap, learn how to design a cohesive customer experience across all your channels, and most importantly skyrocket your holiday revenue!

Access 6 educational sessions and learn from 6 eCommerce/tech experts on building and maintaining holiday momentum. 

$249

Tue, September 21, 2021
7:00 AM - 2:50 PM PST

  • 6 curated educational sessions
  • Learn from experts with 100+ years combined experience.
  • 5+ hours of valuable content
  • 8 high-tech giveaways
Register

Register today and get access to

High Value Learning

6 curated educational sessions on acquisition & retention in 2021.

1-on-1 Sessions

Directly connect with our experts via personal breakout sessions.

6 Expert Speakers

Learn from experts with 100+ years combined experience.

8 Exciting Giveaways

Apple Watch, Theragun, Drinkworks Home Bar, Oculus Quest, Nintendo Switch, and more!

Networking

Connect with and learn from peers.

Live Q&A

Every session includes an opportunity for live Q&A.

What our attendees have to say

“The Commerce Roundtable provided information that you can't just find online with a quick search. Insights that are learned over time through experts themselves.”

Kiara B

Kiara B

Marketing Expert

“A+ content. I walk away from every Sendlane event feeling like I just paid a lot of money to receive this knowledge. A class example of an industry thought leader.”

Blake I

Blake I

Growth Marketing Lead

“A fabulous wealth of knowledge and experience that I can take away and apply to my own eCommerce business wrapped up in a slick, well-managed event. 10/10 would recommend!”

Tori J

Tori J

Business Owner

Unlock proven tactics & expert advice for a successful Black Friday and beyond

Leverage holiday shopping momentum to drive 30% more revenue

Develop a strategy around interactions that keep your current customer base happy — while also generating brand awareness, new business, and more sales.

Optimize your website and communications for the busiest shopping season of the year

Leverage communication technologies and integrations to proactively maintain an exceptional customer experience.

Generate new business while maximizing revenue from your current customer base

Develop a marketing strategy around interactions that engage your current customers — while also generating brand awareness, new business, and more sales.

Commerce Roundtable Agenda

8:30 am

-

8:45 am

PST

Introduction

Commerce Roundtable Kick Off

Welcome to The Commerce Roundtable Season 5! Purpose, agenda, and event walkthrough.

Caitlin Hutchinson

Caitlin Hutchinson

Amir Torabi

Amir Torabi

Amir Torabi

8:45 am

-

9:25 am

PST

Advertising & Strategy

$100M Ad Creative Study: 7 Proven Ad Types That Scale eCommerce Revenue

Travis Chambers

Travis Chambers

9:35 am

-

10:15 am

PST

Post-Purchase

How Leading Brands Drive Retention With a Best-in-Class Post-Purchase Experience

Nate and Jamie will uncover how leading brands are deploying a best-in-class post purchase experience to drive retention and re-engage their customers. This session will cover: -Building relationships between brands and consumers -Gaps in customer engagement -Meaningful engagement and re-engagement with customers

Nate Smith

Nate Smith

Jamie Karol

Jamie Karol

Jamie Karol

10:25 am

-

11:05 am

PST

Brand Advocacy

How to Leverage Ambassadors, Influencers, and Affiliates to Drive Conversions

Building your crew of brand advocates takes the right mix of excitement, management, and motivation. With the right tools you can generate fantastic returns — all by moving the marketing costs to the backend of the customer conversion. Join us to learn more about this style of performance marketing and how you can begin building your own program. This session will cover: -What is performance marketing and how does it work? -How to work with ambassadors, influencers, and affiliates. -How to monetize and motivate brand advocates. -Why performance marketing gives better attribution and lower CAC.

Erik Swanson

Erik Swanson

11:15 am

-

11:55 am

PST

Advertising & Strategy

How One 8 Figure Brand Scales It’s Advertising Campaigns

This session will cover: -The winning campaign structure you need to scale - Why Retargeting and Loyalty are the most important pillars of advertising - Our winning ad formulas - How to write compelling copy - and more!

Ezra Firestone

Ezra Firestone

12:05 pm

-

12:45 pm

PST

Email Marketing

10 Ways to Use Email Marketing for Retention in 2021

Email marketing continues to yield the most reward for its low risk and cost-effectiveness, making it the perfect channel to nurture customer relationships with your brand! In this session, you’ll learn 10 email marketing strategies that will help you reduce churn, increase CLTV, and turn shoppers into loyal brand champions.

Jimmy Kim

Jimmy Kim

12:55 pm

-

1:35 pm

PST

Subscriptions & Recurring Payments

Increase Subscriber LTV with Personalized Engagement Strategies

Optimizing your communication strategy is a powerful way to engage your customers and increase lifetime value. This session will cover: -How transactional subscription notifications increase customer engagement -How optimal card update notifications can decrease churn -How engaging churned subscribers leads leads to repeat buying

Kevin Lew

Kevin Lew

1:35 pm

-

1:50 pm

PST

Wrap Up

Commerce Roundtable Wrap Up

Caitlin Hutchinson

Caitlin Hutchinson

Amir Torabi

Amir Torabi

Amir Torabi

8 luxury tech giveaways

Beats Studio 3 Headphones

Oculus Quest

Drinkworks Home
Bar

Theragun

Apple Homepod

AeroGarden Indoor Garden

Apple Watch

Nintendo Switch

Frequently Asked Questions

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